On the afternoon of May 8th, in Zhili Town, Huzhou City, Zhejiang Province, Yan Lierong, the chairman of a local clothing company, said, "In the past, when recommending to customers, we had to explain the company name and origin. Now that the government is leading everyone to recommend it, we have more confidence in going out to talk to customers. On that day, the 4th Zhili Children's Clothing Fashion Week opened. Unlike previous fashion weeks, this year's opening ceremony will feature a concentrated promotion of the "Zhili Children's Clothing" regional brand, and new initiatives will be taken in regional brand building. The history of the development of the children's clothing industry in Zhili began with the grassroots entrepreneurship and the path of making a living by entering the market with a single pole. After more than 40 years of development, the local area has gathered more than 14000 children's clothing production and operation entities, with an annual output of over 2 billion pieces (sets) of children's clothing, accounting for 2/3 of the domestic market share. It has a full industry chain ecosystem covering product development, brand operation, supply chain support, and domestic and foreign trade. Why can a small town in Jiangnan connect with international fashion through the children's clothing industry? From scale expansion to connotation upgrading, quality brands have become the "passport" for Zhili children's clothing to go global. As a pilot area for regional brand construction in national level industrial clusters, Zhili Town focuses on innovative research and development, links the global children's clothing market with excellent product strength, cultivates nationally renowned brands such as "boys and girls" and "Yue Ye", and attracts high-quality enterprises such as Fortune 500 Xiangyu Group and state-owned enterprise Sumeda to settle in, fully promoting the regional brand of "Zhili Children's Clothing". In the design and research and development process, there is a team of over 10000 designers in the local area, focusing on style development and deep cultivation in specific fields. The products cover children's clothing and pet clothing for all ages from 0 to 16. At the same time, Zhili keeps up with industry trends and regularly holds international children's clothing design competitions, children's clothing fashion weeks, and other activities to maintain its leading position in the industry. At present, "Zhili Children's Clothing" is no longer just a synonym for industrial clusters, but a regional brand that accelerates its entry into the global market with a unified image, standards, and values. Zhili children's clothing does not lack good products, what is lacking is a brand that can be named by consumers at home and abroad. ”Ma Yaojing, director of the Wuxing District Children's Clothing Industry Development Center, introduced that the creation of regional brands can use a cluster approach to negotiate channels and markets during the stage of insufficient enterprise strength, turning the four words "Zhili Children's Clothing" into quality assurance. In order to make good enterprises stand out, the town has established a comprehensive evaluation system for regional brand enterprises covering 6 dimensions and 22 sub items, including brand operation and standardization construction. The first batch of selected and recognized 25 gold blue standard enterprises and cultivated over 130 enterprises. The "pyramid" brand echelon led by gold standards, blue standards backbone, and universal standards support has initially taken shape. It is reported that currently more than 1200 children's clothing enterprises in Zhili have opened overseas business, with product exports covering 167 countries and regions. But in the past, children's clothing was mostly 'silent sailing' - only selling goods without leaving a name. The promotion of regional brands aims to change this situation. Zhili Town is located in the geographical center of Changsanjiao, relying on Wuxing Zhili Port to achieve fast customs clearance, and is only an hour's logistics drive away from Shanghai Port. The open town is embracing global resources and gathering business opportunities from all directions. Children's enrollment, medical security, and condolences for difficulties... Nowadays, the permanent population of Zhili Town exceeds 400000, with nearly 80% of new residents. Every year, tens of thousands of foreign businessmen come to purchase and negotiate. In terms of public services and rights protection, the local government treats all entrepreneurs equally, optimizes supporting services such as employment and residence for foreign nationals, and creates a warm and reassuring business and living environment. Qu Fei, Vice President and Secretary General of the China National Garment Association and Director of the Children's Clothing Professional Committee of the China National Garment Association, said that China's clothing industry is moving from a manufacturing powerhouse to a fashion powerhouse. Children's clothing should be based on quality, driven by innovation, and led by brands. "We should promote the coordinated development of regional public brands and enterprise independent brands, and make Zhili children's clothing go out of China and enjoy a global reputation." The precise response to each demand and timely delivery of each order will promote Zhili children's clothing to go global and connect with the world, heading towards a new path of high-quality development. (Looking into the New Era)