During the just passed May Day holiday, the cultural and tourism market continued to be booming. The NPCs (Non Player Characters) in the scenic area present two completely different public opinion situations: on one hand, some NPCs in Gexian Village, Jiangxi, feed tourists lollipops with their mouths, which has been criticized by the People's Daily as deviating from the original intention of cultural dissemination; On the other hand, the NPC "Li Bai" from Hetou Old Street in Tangshan has gained numerous fans through interactive poetry and has received high praise. This contrast between right and wrong is thought-provoking: should real-life characters in scenic spots be used as traffic tools or cultural ambassadors? The value transition of cultural and tourism NPCs in their evolution is actually a microcosm of China's cultural and tourism industry moving from "sightseeing" to "experience" and from "singularity" to "diversity". Early NPCs in scenic areas were mostly just "moving background boards". Scenic area staff will patrol the streets wearing ancient military uniforms, only as a decoration for the scene, with little interaction with tourists. After 2010, the escape room industry introduced the game term NPC offline, and real characters evolved from simple horror elements to plot promoters, providing new ideas for future scenic area design. In 2019, the "Tumbler Little Sister" of Xi'an Datang Night City went viral. The total number of views on her videos interacting with tourists has exceeded 1.7 billion, directly driving a surge of over 100000 daily visitors. This has shown the industry the potential for NPC attraction in scenic areas, and also marks the shift of cultural and tourism NPCs from "one-way display" to "two-way interaction" - tourists are no longer just spectators, but become a part of interaction. Afterwards, cultural and tourism NPCs entered a period of explosive growth, and their interactions with tourists became increasingly complex. The "Li Bai" of Hetou Old Street can not only connect poems with tourists, but also improvise poems, using a free and easy phrase "Don't force the wind to pass by, lifelong separation is a constant relationship" to resolve tourists' worries about breaking up, attracting fans of all ages and genders. The interactive mode of the scenic area has achieved a value transition from "simple interaction with tourists" to "content output and emotional resonance". Tourists are no longer just buying a ticket, but an immersive experience with warmth and worth savoring. The lack of standards and regulatory oversight has led to chaos in the industry. Under the surface of prosperity, problems such as homogenization, vulgarity, and excessive commercialization of NPCs in scenic spots are becoming increasingly prominent. Behind this chaotic traffic game lies a multiple game of scenic spots, tourists, platform algorithms, and regulatory deficiencies. On the supply side, the profit dilemma of scenic spots is the fundamental reason for the chaos. Some scenic spots lack the resources, talents, or funds to explore local culture and transform it into IP, coupled with the peak of "ticket economy", blindly copying "beauty economy", and even "borderline interaction", naturally becoming a low threshold and quick profit "shortcut". This is not a matter of the moral standards of NPCs or managers in scenic spots, but a practical choice for scenic spots to drink poison to quench thirst in the competitive environment of the industry. The emotional consumption needs of tourists are also worth reflecting on. The attraction of NPCs in scenic areas often lies not in the interactive form itself, but in the emotional experience of being treated differently. When "Li Bai" responds to the troubles casually expressed by tourists with poetic lines, the emotions of tourists receive a kind response, even poetic empathy; And interactions such as mouth to mouth sugar feeding respond to this demand in a distorted form, providing visitors with brief sensory stimulation and curiosity satisfaction. In this sense, enhancing public aesthetics and advocating a civilized consumption concept are equally important as regulating the behavior of scenic spots. Beyond the supply and demand ends, algorithms on social platforms play an implicit driving force. Due to the algorithm determining recommended content based on metrics such as click through rate, completion rate, and interaction rate, content with visual impact and emotional stimulation will naturally receive more traffic tilt. Although the NPC mouth to mouth candy feeding and other interactive activities in Gexian Village have sparked controversy, they have gained millions of views and increased the popularity of the scenic area. It can be seen that algorithms objectively stimulate the dissemination of borderline content, not only attracting tourists to experience such vulgar interactions in scenic spots, but also promoting "topicality" as a major standard for NPC interaction in scenic spot design. The lack of standards and regulatory oversight also leave room for chaos. The existing norms in the cultural and tourism industry mostly focus on traditional performing arts and tour guide services, while the new format of NPC interaction in scenic spots lacks written behavioral guidelines and regulatory constraints. The controversy over NPC in scenic spots during the May Day holiday has sounded the alarm: the cultural and tourism industry urgently needs to establish relevant consensus and rules, find the appropriate balance in the governance paradox of "one management leads to death, one release leads to chaos", neither stifle innovation nor allow interaction to become superficial or break through the bottom line of public order and good customs. The combination of the desire for profit in scenic spots, the desire of tourists to be seen, the stimulation of algorithm rewards, and the temporary lag in supervision form a self reinforcing vicious cycle, constantly breaking through the interactive boundaries of NPCs in scenic spots. The key to achieving a win-win situation between traffic and quality from three aspects lies in allowing NPCs to return from being "traffic tools" to being "cultural ambassadors". Only by adhering to the original cultural aspiration can immersive cultural and tourism experiences be stable and far-reaching. To achieve a win-win situation between traffic and quality, efforts need to be made in the following three aspects: firstly, taking culture as the core and creating a deep experience. The vitality of NPC interaction in scenic spots lies in cultural connotations, rather than peripheral performances. The Wansui Mountain Scenic Area in Kaifeng, Henan Province has deeply cultivated the IP of "Water Margin", and over 2000 cast members have created classic characters such as Lu Zhishen, Lin Chong, and Yang Zhi, becoming industry benchmarks with their unique martial arts culture. This indicates that scenic spots should deeply explore local culture, flexibly combine NPCs with historical figures, mythological stories, intangible cultural heritage skills, etc., and create an irreplaceable cultural experience. Secondly, using supervision as a shield, we must uphold public order and good customs. After the rectification of Gexian Village, the interactive mode of NPCs has been changed to civilized forms such as sending hairpin flowers, which not only retains interactivity but also returns to the bottom line of civilization. The cultural and tourism department needs to accelerate the introduction of industry standards for regulating NPCs in scenic spots. While encouraging healthy interactive forms such as poetry quizzes, folk experiences, and plot interactions, certain universal red lines should be clarified, such as stricter boundaries for interactions targeting minors. Only by improving regulatory mechanisms and finding a balance between innovation and regulation can we guide the healthy development of the industry. Thirdly, based on talent, cultivate a professional team. The reason why the character "Li Bai" from Hetou Old Street in Tangshan moves people's hearts is fundamentally because the actor spent several months memorizing poetry, analyzing manners, accumulating knowledge, and ultimately undergoing a complete transformation. Scenic areas should establish a comprehensive NPC talent training system, taking into account both appearance and cultural literacy during selection. Training should cover historical and cultural aspects, performance skills, improvisation, communication etiquette, and other aspects. When assessing, tourist feedback and interactive effects should be considered comprehensively. Only when more NPCs in scenic areas are capable of engaging in deep cultural interaction, can this new path of tourism truly be worth promoting. Returning to the starting point of this controversy, in the game, NPCs are the characters that drive the plot; In the scenic area, they should be the messengers who lead tourists into stories, history, and culture. The NPC interaction in the scenic area requires not excessive physical contact, but more knowledge reserves, deeper character understanding, and more sincere cultural reverence. This is not only an urgent task for the development and correction of scenic spots, but also a necessary path for the transformation and upgrading of China's cultural and tourism industry. (Looking into the New Era)