During the May Day holiday, China's cross-border tourism showed great vitality. The demand of Chinese tourists for more diverse tourism experiences is driving the acceleration and upgrading of destination tourism industry; Meanwhile, more and more foreign tourists are choosing to "enter China" and experience the charm of Chinese lifestyle and culture. Observers from multiple countries believe that the sustained recovery of the Chinese tourism market is showing significant spillover effects, injecting momentum into the development of the global tourism industry. Many Chinese tourists have been contacting me two months in advance to book their trips and help upgrade local services. ”In Zanzibar, Tanzania, James Musa, an individual tour guide who has been in the industry for nearly 10 years, said that during this year's May Day holiday in China, he clearly felt an increase in the number of Chinese tourists, with a significant increase in bookings for projects such as sea tours and snorkeling on the island. Many industry insiders have noticed that during this year's May Day holiday, the popularity of Chinese outbound tourism has not decreased. Their demand for diversified and deeper tourism also helps optimize local products and services, and promote the upgrading of the tourism industry. Shopping is still a part of travel, but it is no longer the core demand. ”Caroline Paul, President of French tourism marketing company Tarentz Travel, said that Chinese tourists are shifting towards "experiential consumption": paying attention to the French castle cluster, as well as the gardens, parks, and natural landscapes around the castles. French cuisine cooking courses and other projects are becoming increasingly popular. Governments and relevant institutions around the world are actively embracing the consumption vitality brought by Chinese tourists, taking multiple measures to warmly welcome them: looking at the short term, providing visa free policies, increasing flight frequency, and improving payment convenience; Looking at the long term, optimizing Chinese signage and tour guide services, developing in-depth tourism routes for Chinese tourists, and strengthening cooperation with Chinese tourism agencies... With the promotion of Chinese education in Confucius Institutes and the gradual expansion of the Chinese tourist market, the number of local tour guides who can receive Chinese tourists in Chinese has grown to nearly a hundred. ”Liu Fan, China consultant of the Ministry of Tourism and Handicrafts of Madagascar and General Manager of Explore Madagascar Tourism Company, said that due to relatively stable income and the ability to interact with international tourists and improve comprehensive skills, Chinese tour guides have become a popular career choice for many young people in the local area. Andrew Catala, General Manager of Guistrep Travel Agency in Rwanda, said that the improvements made by countries to meet the needs of Chinese tourists will also benefit tourists from all over the world and help improve the service level of the global tourism industry. The popularity of "Entering China" among foreign tourists continues to rise, with more diverse destinations for inbound tourism. According to tourism platform data, during this year's May Day holiday, non-traditional inbound tourist destinations such as Heilongjiang, Guizhou, Hunan, Xinjiang, and Shanxi saw a significant increase in passenger flow, all exceeding 60%. The number of foreign tourists booking flights to Sanya and Jieyang increased by 1.1 times year-on-year, ranking first in terms of growth rate; The number of flights to Xi'an has increased by over 70%; The number of flights to Taiyuan, Changzhou, Kunming, Yanji, Nanning, and Wuhan has increased by over 30%. From the perspective of source countries, the number of inbound tourists to Russia increased by 120.1% year-on-year, ranking first in both travel volume and year-on-year growth rate. Air China Limited opened a direct round-trip flight from Chongqing to Manila on May 1st. This is my first time traveling to Chongqing, and direct flights have made travel more convenient, "said 18-year-old Filipino passenger Zheng Zelin, hoping to go to Hongyadong to see the night view and watch trains pass through buildings at Liziba Station. Due to the increasingly convenient and improved services in visa, payment, flight, and other aspects of traveling to China, many foreign tourists are no longer satisfied with simply "entering" China to check in, and are beginning to choose to "get closer" to the daily lives of Chinese people. According to the website of South China Morning Post, Korean bloggers are flooding into major cities in China with cameras, using the streets of cities such as Shanghai and Shenzhen as vivid backgrounds for their travel videos. In 2025, there will be approximately 3.16 million South Korean tourists traveling to China, an increase of 36.9% compared to 2024, ranking first among all popular outbound destinations in South Korea in terms of growth rate. According to the Brisbane Times website, China has become the fifth largest destination for Australian travelers. For many people, (China's) scenic spots are just the beginning, "said Simon Bell, Managing Director of Wendy Wu Travel Agency, an Australian travel company. More and more Australians are exploring places outside of major landmarks in China, seeking" more immersive and personalized experiences. I think more Filipinos should personally go to China and take a look, "said former Philippine senator Anna Cosette." Only by experiencing the real China can we see the contributions China has made to Asia and the world. "The National Immigration Administration of China recently released data showing that during this year's May Day holiday, the country's ports will experience a peak in inbound and outbound passenger flow, with an expected daily average of 2.25 million people and a maximum daily clearance volume of over 2.4 million people. According to tourism platform data, the booking volume of inbound and outbound airline tickets during the May Day holiday exceeded 1.12 million, steadily increasing compared to the same period in 2025. Observers believe that the cross-border tourism heat during China's May Day holiday reflects the enormous potential of China in the global tourism market, and its widespread spillover effects on the global economy are gradually emerging. China remains the most influential country in global tourism, setting a benchmark in terms of tourism scale and economic impact. ”The website of the American magazine "Around the World" reported that the surge in personnel flow during the May Day holiday highlights China's increasing demand for tourism. According to data from the World Tourism and Travel Council, China's tourism economy is expected to grow by 9.9% in 2025, more than twice the global average, with foreign tourists' spending in China increasing by over 10%. The organization also predicts that China is expected to become the world's largest tourism economy by 2030. Observers also see that the outbound tourism demand of Chinese tourists is providing important support for the development and upgrading of the global tourism industry. Feruz Dodiyev, head of the International Cooperation Department of the Uzbekistan Tourism Committee, said, "The increase in Chinese consumption is an important driving force for global demand, and its impact is further expanded through the tourism industry." Humphrey Moshi, an economics professor at the University of Dar es Salaam in Tanzania, said that Chinese consumers are playing an increasingly important role in promoting the recovery of the global tourism industry, "especially in developing countries. China has become an important driving force for global tourism demand and consumption. ”Kimutai Engeno, Deputy Director of Corporate Communications at the Kenya Tourism Board, said that in the long run, Chinese tourists' pursuit of high-quality experiences and personalized services is reshaping the global tourism industry landscape. (Looking into the New Era)