Culture

An important reminder has been added to the opening credits of TV and web dramas

2026-05-07   

In the opening credits of today's TV drama "Kashgar Love Song", a separate frame was added immediately after the "TV Drama Distribution License" screen: it is everyone's responsibility to protect the genuine version. The opening credits of the TV drama "Kashgar Love Song" have added a separate frame immediately after the "TV Drama Distribution License" screen: it is everyone's responsibility to protect the genuine version. China News Entertainment learned from the China Television Drama Production Industry Association (hereinafter referred to as the "China Production Association") that adding important copyright protection prompts to the opening credits will become a "standard action" for major long video platforms and television stations to release new TV series. On April 29th, the State Administration of Radio, Film and Television held a mobilization meeting to address the infringement and dissemination of television dramas. The meeting pointed out that the infringement and dissemination of TV dramas (online dramas) seriously damage the legitimate rights and interests of producers and broadcasters, and undermine the healthy and sustainable development of the broadcasting industry. The State Administration of Radio, Film and Television, together with relevant regulatory departments such as the National Copyright Administration, will strengthen the main responsibility of online platforms, focus on addressing the issue of illegal websites, browsers, search engines, and online storage of TV drama infringement and dissemination, and achieve effective connection with the "Jianwang 2026" special action. On April 30th, the China Film and Television Association issued a notice calling on member units to uniformly add prompts at the beginning of newly released TV series and distribute standardized templates to ensure standardized and eye-catching visual presentation. According to the monitoring data on May 1st, Baidu Search, Baidu Cloud, 360 UC、 Quark, QQ Browser, Wukong Browser, Tiktok, Kwai, B Station, etc. handled and cleared tens of thousands of infringement and piracy complaint links. Previously, Feng Shengyong, Director of the Television Drama Department of the State Administration of Radio, Film and Television, had clearly pointed out during a survey of the Youth Working Committee of the China Film and Television Association that piracy and infringement have become a "major cancer" that seriously endangers the healthy development of the industry, and must be resolutely rectified with a "zero tolerance" attitude. Behind the "independent framing" is the "dark warning" of China's film and television industry against the industry's persistent problems that have lasted for more than a decade. Three minutes online, piracy is flying all over the internet, "said a legal person in charge of a long video platform. In today's highly digitized world, pirates can illegally capture high-definition resources in as little as 180 seconds. This means that the main film has just started broadcasting on streaming platforms, and high-definition watermark free links have already spread through hidden channels. According to statistics from the China Film Association, the Chinese drama industry suffers an annual loss of up to 20 billion yuan due to piracy. If movies and short dramas are included, this number will be even larger. Industry insiders believe that the continuous presentation of opening prompts and license labels can help strengthen public awareness of copyright, enhance the visibility of copyright protection, and provide fundamental support for normalized governance. (Looking into the New Era)

Edit:Luoyu Responsible editor:Wang Xiaojing

Source:chinanews.com

Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email:lwxsd@liaowanghn.com

Recommended Reading Change it

Links