Vitality in Flow, Confidence in Openness
2026-05-07
The booming holiday economy carries the people's eager longing for a better life and highlights the solid confidence of China's economic development. The just passed May Day holiday, from the northern scenery to the water towns in Jiangnan, from the millennium ancient capital to the "internet famous" cities, saw crowds of people and strong supply and demand in various places, outlining a thriving and upward economic landscape in China. Through three sets of data, the world sees a China that continues to unleash its potential and is more confident and open. The first set of data is related to "mobility" and outlines the vibrant pulse of Chinese society. According to data from the Chinese Ministry of Transport, during this year's May Day holiday, the cross regional flow of people in the whole society reached 1.517 billion, an increase of 3.49% compared to the same period in 2025. Transportation is an important support for the holiday economy and a key link for smooth consumption. Data shows that the number of cross provincial tourists on key platforms during the May Day holiday increased by 7.6% year-on-year, with a 20% increase in remote tourists over 800 kilometers, driving an 18% increase in hotel accommodation consumption. Strolling along the coast of Yantai, Shandong, enjoying the scenery of Wuxi, Jiangsu, and visiting the ruins of Luoyang City during the Sui and Tang dynasties in Henan... The people appreciate the beauty of the mountains and rivers while walking, and appreciate the profound cultural heritage. Behind the dense flow of people and vehicles is the continuous improvement of the transportation infrastructure system, as well as the steady increase in residents' willingness to consume and market confidence. The website of the American magazine "Around the World" has noticed that the way Chinese tourists travel is undergoing a "profound and humanized transformation", with urban strolls and immersive cultural experiences becoming increasingly popular. This is not only an iteration of travel choices, but also a deep manifestation of consumer concepts and cultural confidence. The second set of data focuses on "consumption", surging with a strong warm current of sustained expansion of domestic demand. According to the business big data of the Chinese Ministry of Commerce, service consumption has become the main engine of the holiday economy. During the May Day holiday, performance consumption increased by 17.6% year-on-year, and the box office of "May Day" movies exceeded 700 million yuan. From May 1st to 4th, the passenger flow and revenue of 78 pedestrian streets (commercial districts) monitored by the Ministry of Commerce increased by 5.0% and 5.3% respectively year-on-year. During the "May Day" Cultural and Tourism Consumption Week, a total of about 13700 cultural and tourism consumption activities were held in various regions, with over 284 million yuan in consumption vouchers and subsidies for the benefit of the people, providing diverse choices for people to travel, vacation, and enjoy cultural and tourism life. The iterative upgrading of service consumption, the expansion and improvement of product consumption, and the burst of vitality in the experience economy have become distinct symbols of this holiday. The website "Travel and Tourism World" in the United States pointed out that the vigorous vitality of China's tourism industry during the May Day holiday not only reflects the increasing confidence of domestic people in traveling, but also highlights the strong development resilience of the Chinese economy in the global uncertainty environment. The third set of data highlights' openness', reflecting the global popularity of 'China tourism' and 'China shopping'. According to data from the China National Immigration Administration, the number of people entering and leaving the country during this year's May Day holiday reached 11.279 million, with an average of 2.256 million people per day, an increase of 3.5% compared to last year's May Day holiday. Among them, the number of foreigners entering and leaving the country was 1.255 million, a year-on-year increase of 12.5%; Among inbound foreigners, 436000 people were eligible for visa free entry, a year-on-year increase of 14.7%, fully reflecting China's strong attractiveness in the global tourism market. With the increasing convenience and improvement of services such as visa applications, cross-border payments, and international flights to China, many foreign tourists are no longer satisfied with simple check-in and sightseeing, but instead approach the daily lives of ordinary people, immersing themselves in the "Chinese style sense of security" and the "little time" of the Chinese people. According to tourism platform data, during this year's May Day holiday, non-traditional inbound tourist destinations such as Heilongjiang, Guizhou, Hunan, Xinjiang, and Shanxi saw a remarkable increase in passenger flow, with growth rates exceeding 60%. On the ancient city wall of Xi'an, Australian tourists are immersed in the millennium cultural heritage; Haikou Meilan Airport, Singapore passengers give thumbs up for convenient and efficient customs clearance services; On the streets of Nanjing, Russian tourists make a special trip to watch the competition, enjoy the scenery, and taste the unique cuisine... From touring on horseback to immersing themselves in Chinese lifestyle and culture, more and more foreigners are re evaluating a three-dimensional, real, and vibrant China through their own experiences. The booming holiday economy carries the people's fervent longing for a better life and further demonstrates the solid foundation of China's stable and far-reaching economic development. Looking towards the future, China will always uphold the concept of openness, inclusiveness, and win-win cooperation, transform the short-term consumption boom into long-term development momentum, continue to expand high-level opening up to the outside world, steadily move forward on the journey of high-quality development, share vast development opportunities with other countries, and contribute more Chinese momentum to the world economic recovery. (Looking into the New Era)
Edit:Luoyu Responsible editor:Jiajia
Source:people.cn
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