Tourism is not just about mountains, rivers, culture, food, drink, and entertainment. During the just passed May Day holiday, "technology tourism" became the choice of many tourists. During this period, the popularity of technology and nature museums not only continued to rise in first tier cities such as Beijing and Shanghai, but also blossomed in second - and third tier cities, becoming a new force emerging on the cultural and tourism map. As of May 5th, according to data from the Ctrip app, the popularity index of the China Science and Technology Museum is 7.3 points, close to the 7.7 points of the Yuanmingyuan Scenic Area. The popularity of venues such as Sichuan Science and Technology Museum, Shanghai Planetarium, Xiamen Science and Technology Museum, Shanghai Natural History Museum, and Guangdong Science Center is all above 7 points. A number of venues such as Ningbo Science Exploration Center, Shenyang Science Palace, and Changsha Aviation Technology Experience Center have a heat index of over 3.5 points, which is similar to that of many water parks in other places. From "watching wonders and excitement" to "watching innovation and the future", science museums are transforming from "niche check-in spots" to mainstream tourist destinations. The most intuitive manifestation of the popularity of science popularization and technology tourism is the continuous increase in popularity of technology and nature museums. During this year's May Day holiday, tickets for the two sections of Zhengzhou Science and Technology Museum were sold out in seconds, with a total of over 40000 visitors. The director of the museum, Fan Xuefeng, told Science and Technology Daily reporters that the audience not only includes local citizens, but also a large number of tourists from surrounding provinces such as Shanxi, Shandong, Shaanxi, and Hebei. Behind the high popularity is the dual transformation of technology venues in terms of exhibition format and curatorial philosophy. They break down the traditional barrier of "seeing but not touching" in exhibition halls, making hardcore technology tangible and touchable. At the Science and Technology Museum in Hebi City, Henan Province, a large number of cutting-edge technologies such as virtual reality (VR)/augmented reality (AR) and artificial intelligence (AI) are exhibited. The audience is no longer just watching through the glass, but interacting in the robot exhibition area, personally exploring in front of exhibitions such as tornado simulations and tilted cabins. Zhao Wenfang, the director of the museum, introduced that a total of 96 science popularization activities were held during the holiday, which led to a 25% increase in the number of visitors to the venue compared to the same period last year. The upgrade of experience has brought previously abstract scientific knowledge to life in venues in different regions. At the Nanchang Aerospace Science and Technology Museum in Jiangxi, visitors can "travel" through the vast space by wearing VR devices. After experiencing it, student Lin Youtong excitedly said, "So technology is so interesting!" The museum's director revealed that the number of people serving the public this year has reached a historical high, and the proportion of tourists from outside the province has exceeded 30%. The Liaoning Shenyang Aviation Science and Technology Museum uses a large number of simulated test flight games to allow children to experience complex aviation technology principles while playing. From April 28th to May 3rd, the number of visitors received by the museum increased by 13% compared to the same period last year. Mianyang, a famous science and technology city in Sichuan, also welcomed a large number of tourists during this holiday. According to Wu Kun, a staff member of Mianyang Science and Technology Museum, from May 1st to 3rd, the museum received over 10000 visitors and citizens. Equally highly sought after are characteristic technology venues led by enterprises. During this year's May Day holiday, the passenger flow at Hisense Exploration Center in Qingdao, Shandong increased by nearly 40% year-on-year. According to market feedback, more and more tourists are choosing us not only for the holiday 'walking' of their children, but also for their children to gain knowledge inspiration and scientific interest through play. ”Lin Qifen, the head of Hisense Exploration Center, stated that currently, parent-child science popularization, urban micro vacations, and immersive experiences are becoming important choices for family outings during holidays. The combination of popular science value and fun experience is the most prominent feature and strength of "science and technology tourism". Sun Yu, a researcher at the Beijing Institute of Open Studies at the University of International Business and Economics, analyzed that with the help of cutting-edge technology and innovative business models, science and technology museums and nature museums are breaking free from the traditional form constraints of visiting venues, creating a scientific exploration space where children are willing to come back repeatedly, families are willing to participate together, and urban tourists can leave deep memories. The mechanism of sinking into new industries has traditionally shown a significant head aggregation effect in the cultural and travel industry. A report from Ctrip shows that the popularity of "technology tourism" is showing a trend of "multi-point flowering", with city level science museums and characteristic themed science museums being very popular, and the trend of multi regional integration and sinking consumer groups is obvious. From the perspective of industrial logic, such venues have the advantages of light assets, heavy content, and strong operation, making it easier to form replicable sinking models. The sinking of 'technology tourism' is not a 'consumption downgrade', but the result of inclusiveness and differentiation, making science more accessible and tourism more intellectual. This is the inevitable direction for the high-quality development of cultural tourism. ”Sun Yu said. When technology enabled exhibition experiences become standard, innovation in systems and operational models opens up new growth opportunities for science museums. The Shenzhen Science and Technology Museum, which has just celebrated its first anniversary of opening, launched more than 200 events such as science fiction exhibitions and exoskeleton robot demonstrations during the May Day holiday, attracting over 140000 visitors. Zheng Yongchun, the director of Shenzhen Science and Technology Museum, stated that the museum experiences significant fluctuations in passenger flow during holidays and weekdays, and requires flexibility in personnel allocation and operational services. To this end, Shenzhen Science and Technology Museum has innovatively launched the "public institution+operating company" model nationwide. Zheng Yongchun stated that this mechanism breaks through the limitations of traditional management. Its biggest advantage lies in its more flexible system, which can flexibly increase or decrease positions according to changes in passenger flow. It can not only explore the market through the specialization of operating companies, develop diverse formats such as cultural and creative industries, science popularization and research, but also adhere to science popularization and public welfare as the heart of the Republic of China through efficient and efficient public institutions. This balanced approach has revitalized science popularization resources, enriched supply forms, and made science popularization services more down-to-earth and sustainable. If technological and institutional innovation is an important driving force behind the popularity of "science and technology tourism", the overall "science and technology fever" in society is the core reason why tourists choose such destinations. The leap in public scientific literacy, the increase in scientific interest, and the growing emphasis on the value of science education have narrowed the psychological distance between the public and technology venues, leading to this "two-way rush". Science education is the key to cultivating scientific and technological talents, and science museums, as the core battlefield of off campus science education, have vast potential. ”Chen Zheng, Associate Professor of the School of Physical Science and Engineering at Beijing Jiaotong University and Deputy Director of the Science Popularization Committee of the Chinese Physical Society, said. Chen Zheng believes that the rise of science museums at the "doorstep" can help break people's inherent impression that science popularization work is the "cheerleader" of technological innovation, truly implement the "two wings theory" of "equal importance of technological innovation and scientific popularization", and enable science popularization work to play its due role in cultivating top-notch innovative talents. From the fleeting "curiosity" to the entertaining "in-depth tour", in these "doorstep" science museums, high-precision and cutting-edge technology is no longer out of reach. Science museums distributed in different regions and fields are accumulating warm soil for the construction of a strong technological country. (Looking into the New Era)