The cultural and tourism market will fully heat up during the May Day holiday in 2026. According to data from the Ministry of Transport, during the May Day holiday, the expected cross regional personnel flow in the whole society is expected to reach 1.52 billion, setting a new historical high for the same period. The cultural and tourism markets in various regions focus on quality supply, cultural empowerment, and service upgrading to promote the transformation of "traffic" into "retention" and outline a new vision for the high-quality development of China's cultural and tourism industry. Revitalizing business formats and promoting the integrated development of culture and tourism. During the May Day holiday, various regions focused on diverse consumer demands, promoting the deep integration of culture and tourism with sports, performing arts and other industries, creating differentiated experiences through scene innovation, and truly achieving the goal of making tourists "willing to come, able to stay, and still want to come". During this year's May Day holiday, the "Su Chao" competition has driven the popularity of tourism in Jiangsu, while multiple large-scale concerts and music festivals in Beijing have boosted cultural and tourism consumption... From the events and performances to the comprehensive activation of accommodation, catering, and other aspects of the entire city, the consumption driving effect of cultural and tourism integration has become increasingly prominent, becoming an important support for improving the quality and upgrading of cultural and tourism in various regions. Deeply cultivating the "experience economy" and activating the trend of cultural and tourism consumption. Currently, cultural and tourism consumption is accelerating its transformation towards experiential and scenario based direction. This year's May Day holiday, various regions have broken away from the "ticket economy" thinking and integrated cultural and tourism scenes into the urban texture and rural fireworks, transforming tourists from "hurried travelers" to "deep experiencers". In January of this year, the General Office of the State Council issued the "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption", which proposed to support the construction of several emotional and experiential service consumption scenarios with strong consumption driving effects. With policy support, the vivid picture of the "experience economy" is slowly unfolding. Upgrading services and promoting continuous traffic conversion from optimizing detailed services to improving infrastructure, various regions take refined services as the starting point, allowing tourists to play with peace of mind and travel comfortably, laying a solid service foundation for the transformation from "traffic" to "retention". During the National May Day Cultural and Tourism Consumption Week in 2026, about 13700 cultural and tourism consumption activities will be held in various regions, and over 284 million yuan of consumption vouchers will be issued. The holiday tourism consumption is unprecedentedly hot, and the market vitality is fully unleashed. From "traffic" to "retention", China's cultural and tourism industry is upgrading and upgrading, writing a new chapter of high-quality development, making "poetry and distant places" both popular and confident. (Looking into the New Era)