On May 1st, at Hong Kong Disneyland, a round, fluffy figure swayed its branch like arms and walked towards the crowd with small steps. It blinked and spread out its arms, saying, 'I am Xuebao, I love warm hugs!' The shutter sound echoed one after another, and the crowd kept exclaiming, 'So cute!'. This is a new gameplay launched by Hong Kong Disneyland during the May Day holiday, which combines new generation robot technology to achieve intelligent interaction and create an immersive experience for visitors. The Immigration Department of the Hong Kong Special Administrative Region Government predicts that there will be about 980000 mainland tourists visiting Hong Kong during this year's May Day holiday, a year-on-year increase of about 7%. Technology interaction, mountain and sea hiking, in-depth check-in... This holiday, Hong Kong tourism is activating its popularity with "novelty". Traditional gameplay remains popular during the May Day holiday, with many shopping malls in Hong Kong offering discounts to stimulate more consumption scenarios. A shopping mall in Sha Tin has turned a pop-up store into an immersive "coffee farm", where everything from daily necessities to creative items is gathered in one stop, and consumers queue up at the entrance to enter. Tsim Sha Tsui and Causeway Bay are also bustling, with long queues appearing outside some jewelry stores and trendy brand stores. Li Minji, the regional general manager of Chow Sang Sang Hong Kong, Macau, and Taiwan, stated that sales during the May Day holiday increased by 20-30% year-on-year. The intensive scheduling of concerts and exhibitions has highlighted Hong Kong's status as a center for cultural and artistic exchange between China and foreign countries during this holiday season. Lin Nian from Chengdu took the high-speed train and headed straight to the Hong Kong Coliseum. She told reporters that the two performance tickets were the starting point for her planned trip to Hong Kong. When competing for tickets, the route was already arranged - leaving time between two concerts to go to the Hong Kong Museum of Art and visit the West Kowloon Cultural District, etc. "The sentiment towards Hong Kong film and television works is extending from the screen to the streets and alleys. The reporter found on social media that "following Hong Kong films to visit Hong Kong" is highly popular among young people, promoting tourists to open up this city from different perspectives. At the old Yau Ma Tei Police Station, several passengers were taking photos of each other, and the blue and white exterior walls of the police station behind them were slightly whitened by the afternoon sun. The ongoing "Yau Ma Tei Police Station Light and Shadow Tour" exhibition allows visitors to enter the interior of the police station and relive the classic scenes of Hong Kong produced police and crime films. Miss Li from Shanghai grew up watching Hong Kong dramas and has only taken photos at the entrance before. This time, as she walked in, it felt like familiar plotlines were being replayed right before her eyes. After watching the exhibition, she opened the guide on her phone and continued her in-depth experience of "following Hong Kong films to Hong Kong". New gameplay is accelerating the rise of activities such as mountain tours, sea tours, and self driving tours, rapidly opening up the imagination of Hong Kong tourism. Industry insiders say that more and more people are paying attention to Hong Kong's unique natural scenery and geological features, expanding the scale of natural ecological tourism and allowing more people to see a diverse Hong Kong. On the first day of the holiday, the direct bus from Liantang Port to the starting point of MacLehose Trail was almost fully booked. According to the website of the Hong Kong SAR Government's Fisheries and Conservation Department, on the morning of the 1st, the flow of people at the east dam of the Wan Yi Reservoir was extremely busy, and the Wan Yi Geological Trail - Po Bian Chau section implemented crowd control measures. Mr. Wang, a passenger from Sanya, plans to challenge the entire 100 kilometer MacLehose Trail in 4 days. This is a very classic hiking route, come and experience it during the holiday, "he said. The rise of ecotourism has boosted surrounding consumption. There are over 50 people queuing outside a pineapple bun shop in Saigon during peak hours. The seafood restaurant near Sai Kung Pier is almost fully booked. Ms. Chen, the owner of a seafood restaurant, said that the customer flow is ideal and it is expected that the holiday revenue will be 30% higher than usual. Deep island tours also have great potential. At the Central Ferry Terminal, passengers queuing up to purchase tickets for destinations such as Cheung Chau Island. The reporter encountered an 8-person deep tour group from Nanjing in the waiting area. Mr. Liu, the team leader, said that the mountains, seas, and fishing villages on Hong Kong's outlying islands can truly slow down people. He plans to take everyone hiking and watching the sea during the day, eat seafood in the fishing village in the evening, and stay at a homestay on the island in the evening. The self driving tour of 'Guangdong cars heading south' is also favored. Mr. Chen, a Guangzhou passenger who entered through the Hong Kong Zhuhai Macao Bridge, said that it only took about an hour and a half from customs clearance to arrival in the city center of Hong Kong. According to the latest data from the Hong Kong Customs, as of the end of March, about 90% of Guangdong buses have stayed in Hong Kong for one to two days, making it particularly troublesome to transfer trains with children before coming to Hong Kong. Now, you can drive yourself at any time. To facilitate self driving passengers, several shopping malls in Hong Kong have launched corresponding parking discounts during the May Day holiday. Drawing on experience to enhance "retention": During interviews, reporters felt that many tourists' expectations for Hong Kong tourism are shifting from "what to buy" and "what to see" to "what to experience" and "what stories to take away". Some industry insiders believe that the mature experience of rural tourism in mainland China is worth learning from for Hong Kong. The rural tourism IPs such as "Village Super" and "Village BA" in Guizhou are excellent, transforming daily rural life into tourism experiences through the participation of villagers and intangible cultural heritage experiences. This "down-to-earth" operational approach is very inspiring for the development of rural resources such as Tai O Fishing Village and Cheung Chau Island in Hong Kong. The chairman of the Hong Kong Catering and Tourism Association, Leung Hei, said that Hong Kong's biggest advantage is the "zero distance" urban-rural transition, where tourists can switch from traditional commercial areas to leisure and vacation experiences within an hour. Hong Kong can combine high-end water sports such as sailing and diving, as well as fishing village culture and local seafood, to develop ecological resorts. "Hong Kong SAR Legislative Council member Jiang Minqian suggested further improving cross-border transportation connections, launching cross city tourism transportation packages in the Guangdong Hong Kong Macao Greater Bay Area, and jointly promoting tourism with various cities to create characteristic themes such as" Greater Bay Area Yacht Experience "and" Bay Area Race Experience ", enhancing the overall influence of Bay Area tourism. From the bustling crowds in the business district to the lights of homestays on the outlying islands, Hong Kong tourism presents a more diverse and three-dimensional appearance during this May Day holiday. Industry insiders believe that new gameplay has emerged, and the key lies in how to polish it from a highlight to a norm, making tourists willing to come specifically for the unique experience of a city. (Looking into the New Era)