More than ten films, including "Cold War 1994", "The Disappearance of Man", "10 Expendables", "The Queen Wears Prada 2", "Love Letter to Grandma", "Piggy Hero: Racing Little Hero", "Crossing the Four Seas", cover various types such as action, crime, comedy, suspense, thriller, love, animation, etc., providing audiences with a rich selection. At the same time, many places have launched convenient discount activities such as free admission with movie tickets and consumer discounts. A small movie ticket stub has the opportunity to become a "money saving pass" on the journey. In recent years, the popular IP has brought more and more significant lead time effects to the film market, with the release of sequels to "Top Ferrari" movies. The market heat of this May Day holiday is mainly led by several highly nationally recognized top films. In recent days, the star studded press conference for "Cold War 1994" has flooded short video platforms. As the return of the "Cold War" series after ten years, "Cold War 1994" not only brings together top players from the "Cold War Universe" such as Chow Yun fat, Aaron Kwok, and Tony Leung Ka fai, but also heavyweight actors such as Daniel Wu, Liu Junqian, Wu Kangren, and Xie Junhao. The movie is set at a critical juncture on the eve of Hong Kong's return to China in 1994. After a kidnapping case involving a wealthy businessman, the British colonial forces, senior members of the Hong Kong police force, local conglomerates, and underground gangs engage in a life and death game, gradually uncovering the prequel stories of the "Cold War" series. The movie traces back from 2017 to 1994, with a dual narrative, gunfight chase, and explosive filming, bringing back the familiar "Hong Kong film flavor". If you still want to relive Fage's youthful style in the cinema, the 4K re release of "Crossing the Four Seas" is a good choice. Ahai, Azhan, and Hongdou, under the control of their adoptive father, stole famous paintings and were subsequently framed. After being forced to separate for many years, they went through life and death tests and joined forces to seek revenge. At their peak, Chow Yun fat, Leslie Cheung, and Chung Chuhong formed an "iron triangle" together, portraying both the chivalrous and unrestrained spirit of quick gratification and revenge, as well as delicate and touching love and friendship. After 35 years, 'Crossing the Four Seas' remains a classic worth watching on the big screen. Twenty years later, Meryl Streep, Anne Hathaway, and Emily Blunt have also returned with their brand new 'The Prada Queen 2'. In the digital age, fashion magazines are facing closure and transformation. Editor in chief Miranda seeks help from her former assistant, while Emily has risen to become a luxury goods group executive, and Andy has grown into an independent career elite. Each character is still the same as in memory, with the charm accumulated over time, and they will face new choices and transformations in the workplace. Funny, easy to cry... There is always a movie that suits you this May Day. Many suspense and thriller movies have been released, among which the most popular is "The Disappearance of Man". The film is directed by director Cheng Weihao, who previously directed "The Pursuit of a Murderer". Three bizarre cases are linked together in an old residential building: Tang Yu's (played by Zheng Kai) son disappears in the stairwell, unemployed gambler Yan Wu (played by Qiu Ze) hides the body of his deceased father, and a single girl named Lin Yutong (played by Liu Haocun) is violated but the culprit cannot be found. In a confined space, three clues intertwine with each other, and the setting of the "acquaintance trap" fills the suspense tension of the movie. If you want to experience the "interweaving of laughter and tears" in the cinema, "10 Expendables" is a good choice. Chen Sicheng, who challenged the concept of "life comedy" for the first time, gathered actors such as Jiang Long, Zhang Chi, Yang Chaoyue, Wang Zichuan, Ni Dahong, Cai Ming, and others to confront life and death issues in the form of light comedy. Zhang Xiaobing, a caregiver who has fallen into a low point in his life, accompanies a group of critically ill but optimistic and resilient patients day and night, redeeming each other. "10 rooms" not only refers to their ward number, but also sounds like "time", symbolizing every day they race against time. Before the May Day holiday, the Chaoshan dialect film "A Love Letter to Grandma" was the first to gain popularity on a small scale due to its use as an excuse. According to the Lighthouse Professional Edition, "A Love Letter to Grandma" premiered ahead of schedule in Guangdong Province last week and later won the box office championship of the week, ranking first on the new film box office chart. The film begins with a "special family letter", in which Xiaowei travels to Thailand with his grandmother's cherished family letter to search for his grandfather who has been missing for forty years. The story follows his grandfather's footsteps southward, bringing the cultural history of "going to Southeast Asia" to the screen. Still from the movie 'Love Letter to Grandma'. It is worth mentioning that the ticket prices for this year's May Day holiday have also changed. According to Chen Jin, a data analyst for Lighthouse Professional Edition, based on the release notices of films during the May Day holiday, the film companies have generally lowered the minimum settlement ticket prices. Last year, films such as "Dumpling Queen" and "Game of Gold Hunting" had a settlement ticket price of 35 yuan in A-class cities and 30 yuan in B-class cities. This year, films such as "Cold War 1994" and "The Disappearing Man" have had their settlement ticket prices lowered to 30 yuan in A-class cities and 25 yuan in B-class cities. After watching the movie, don't rush to throw away the ticket stub. You can also bring the ticket stub to enjoy discounts and benefits in scenic spots, markets, and food. In recent years, the space for movie consumption is no longer limited to cinemas, and popular movie IPs have become a new engine driving local cultural and tourism consumption. This holiday, many places have launched travel discount policies for movie fans. As the filming location of the movie "Blood Trapped in Niushan", Tongren, Guizhou has launched a themed event called "Watching Blood Trapped in Niushan: Discounts on Touring Tongren". From May 4th to June 1st, any audience who watches the movie "Blood Trapped in Niushan" at any cinema within Tongren's jurisdiction can enjoy free or discounted first pass tickets to several key scenic spots in Tongren with their movie tickets. At the same time, Guizhou has incorporated the film ticket stub into the verification system of "ticket stub linkage and colorful Guizhou happy purchase" to promote consumption activities. Now, after watching movies in cinemas in Guizhou Province, consumers can use the film ticket stub to apply for a ticket stub consumption coupon of up to 500 yuan on the platform of "One yard Tour in Guizhou", and enjoy a 20% discount on cooperative catering, supermarket, retail stores, gas stations and other scenes. In Shantou, Guangdong, from May 1st to 5th, with the ticket stub of the movie "A Love Letter to Grandma" at any cinema in Shantou, you can enjoy free parking and a 50% discount on admission to Lianhua Peak Scenic Area. In addition, with movie tickets, you can also enjoy exclusive consumer discounts at multiple businesses and commercial districts in Chaoyang District, Shantou City. During the May Day holiday in Aksu, Xinjiang, movie fans across the country can enjoy free admission policies for scenic spots such as Ta Village, Qilan Ancient City, Red Desert, and Palace Lake Desert Lake Tourist Resort in Tianshan Tuomu'er Scenic Area with their ticket stubs for the movie "Wan Tong Shu". Scenic spots such as Kuche Wangfu, Kuche Tianshan Mysterious Grand Canyon, and Danang City can also enjoy half price discounts on tickets. From the cinema to the scenic area, a small movie ticket is becoming a "consumption clearance document" during travel. This holiday, why not watch a movie and then check in on site, immersing yourself in the romance of light and shadow overlapping with reality while walking. (Looking into the New Era)