With the support of sports, more and more intangible cultural heritage projects are no longer limited to explanation and display, but are being participated, perceived, and inherited by more people in richer forms, deeply integrated into the texture of modern life. The "15th Five Year Plan" proposes to "enhance the level of protection and inheritance of intangible cultural heritage, cultivate new scenes of inheritance experience." When the lion dance team in Guangzhou, Guangdong leaps on high stakes, and when the shuttlecock in Qingzhou, Shandong flips over at the shuttlecock open competition, more and more intangible cultural heritage projects are no longer limited to explanation and display under the support of sports, but are being participated, perceived, and inherited by more people in richer forms, deeply integrated into the texture of modern life. However, in the practice of integrating intangible cultural heritage and sports, there is still a phenomenon of "resembling a god's departure", and many innovations stop at "appearance", making it difficult to achieve "rooting". To solve this dilemma, we need to find the right direction and make precise efforts. Integration and transformation, the key lies in deep cultivation according to categories. Deeply extract the core value of intangible cultural heritage and promote its transformation through classification: sports and entertainment focus on innovation in competition rules and event systems; Performing arts focus on translating from aesthetics to scientific fitness; Craft and folk customs promote the integration of aesthetic systems with the sports industry, creating high-quality products with cultural identity. For example, the Chengdu World Games used intangible cultural heritage bamboo weaving to create medal packaging boxes, combining the sense of order of the "hexagonal hole" weaving method with the sense of sports honor, which is a beneficial exploration of precise transformation. Scenario driven, emphasizing mechanism innovation. Promote the shift of policy focus from resource investment to "providing scenarios, building interfaces, and promoting implementation". Zhejiang Province has launched the "Follow the Events to Zhejiang" project, which embeds intangible cultural heritage experiences such as Haining shadow puppetry into the marathon track, transforming the linear event space into a flowing corridor for cultural depth experiences. Managers urgently need to strengthen scenario thinking, open up large-scale event routes, public sports venues, urban public spaces, and other carriers to innovative entities, and create a testable, verifiable, and iterative "experimental field" for integrated innovation. Innovation support lies in collaborative efforts. Building an innovative ecosystem driven by both technology and talent, utilizing digital technology for systematic preservation and intelligent development of intangible cultural heritage, and providing a practical platform for cross-border innovation. Innovate the interdisciplinary and industry education integration education mechanism, vigorously promote the two-way training of inheritors, cultural communication talents, and sports industry talents, and inject sustainable endogenous power into the integration cause. The fusion of tradition and modernity has brought forth a more brilliant radiance of Chinese culture. ”The two-way pursuit of intangible cultural heritage and sports has planted cultural genes and nurtured cultural confidence in people, especially the younger generation. This is not only a vivid manifestation of the vitality of China's excellent traditional culture in the era, but also a vivid footnote to building a sports and cultural power. (Looking into the New Era)