According to the State Administration for Market Regulation, the State Administration for Market Regulation has recently issued a notice on carrying out a special campaign to rectify false advertising in online food sales, deciding to launch a six-month special campaign nationwide from now on. In this special rectification action, the market supervision department will coordinate full coverage supervision and targeted governance, and make every effort to ensure the safety of people's online food consumption. According to data released by the National Bureau of Statistics, the online retail sales of food products in China will increase by 14.5% year-on-year in 2025. At the same time, prominent issues such as false advertising and illegal advertising in online food sales continue to persist, seriously damaging the legitimate rights and interests of consumers. Sun Huichuan, Director of Food Safety at the State Administration for Market Regulation, introduced that "Yousiyi" and other "internet famous products" that have recently collapsed are disguised as "high-end" and use marketing tactics and false advertising to "harvest" consumers, turning the "expectations on the tongue" of ordinary people into "scams on the tongue". There are difficulties and obstacles in the supervision of online food sales, such as diverse sales entities and various illegal and irregular behaviors. In this special rectification action, the market supervision department will carry out full coverage supervision to truly implement the responsibilities of all parties involved. Sun Huichuan said that firstly, the platform must do a good job in qualification review and internal management; Secondly, producers and operators must not act as outsiders; In addition, the anchor must be responsible for the words spoken and the goods brought in the live broadcast room. He said, 'Whoever is responsible for their links, whoever guards their territory, clarifies the' responsibility list 'and' negative list ', and sets up a' high-voltage line 'for illegal and irregular activities.'. It is reported that this special operation will focus on rectifying three types of illegal and irregular behaviors. One is false advertising behavior. For example, ordinary food implies through various means that it can "cure, maintain health, and prevent diseases", while health food exaggerates its efficacy and implies that it can "cure diseases". The second is illegal advertising behavior. For example, fabricating and falsely claiming the origin, ingredients, and functions of food, using so-called "experts, scholars, and white coats" to endorse and mislead consumers. The third is illegal behavior by platform institutions. For example, ignoring false advertising and even condoning fraud. During the special rectification campaign, the market supervision department will use technologies such as big data and artificial intelligence to implement full network monitoring of high-risk terms such as "pure natural", "disease treatment", and "weight loss". Targeted sampling of "internet famous foods" such as weight loss food, sports nutrition food, and health food will be carried out, and a collaborative investigation and linkage mechanism will be established with "lead discovery and production and sales cooperation" to achieve thorough investigation of illegal leads and full chain crackdown. In addition, in response to the prominent issues of false advertising, counterfeit production and sales, and "two excesses and one non" (i.e. excessive use of additives beyond the scope and limit, illegal addition of toxic and harmful non edible substances) that have been strongly reflected by the public in the current "internet celebrity food", the State Administration for Market Regulation will also launch a six-month special rectification action on food safety issues in "internet celebrity food" nationwide this year, focusing on the entire production and operation chain, online and offline processes, and severely cracking down on various illegal and irregular behaviors. It is reported that the "Regulations on the Supervision and Management of the Implementation of Main Responsibility for Food Safety by Online Food Sales Operators" will come into effect on May 20th, which further consolidates the responsibilities and obligations of online food sales operators, and clarifies that online food sellers shall not make false or misleading commercial propaganda. (Looking into the New Era)