At the end of spring and the beginning of summer, it is a good season for travel. The reporter learned from multiple online travel platforms that the "May Day" holiday is approaching, and the domestic tourism market is expected to usher in a peak in travel, which will present the following characteristics: the "May Day" holiday and spring break will be closed together, and the travel cycle will be extended, forming a "lengthened holiday"; The destination is hot all over the region, blooming from popular cities to small towns in counties; Tourists are shifting from "where to go" to "what to play", and experiential deep tours that satisfy relaxation and emotional value are gradually becoming mainstream. This year, some primary and secondary schools in provinces such as Zhejiang, Shandong, Hunan, Hainan, and Yunnan will take consecutive spring breaks with the May Day holiday, which greatly stimulates tourists' enthusiasm for travel. According to data from Qunar, multiple cities experienced a 17 day travel peak from April 24th to May 10th, with bookings for domestic hotels, flights, and scenic spots increasing by over 20% year-on-year over the two weekends before and after May Day. The extension of holidays has expanded the travel radius for tourists. According to Cheng Chaogong, Chief Researcher of Tongcheng Research Institute, during the May Day holiday, the proportion of domestic long haul flight bookings exceeding 800 kilometers and 1200 kilometers has significantly increased, and the proportion of parent-child customers has increased by 13%. Flying pig data shows that travel bookings of long-term destinations such as Yunnan, Xinjiang and Xizang have increased significantly. The consecutive holidays of May Day and spring break have further stimulated the enthusiasm for parent-child and family travel. According to Tuniu data, among the cities implementing the double holiday policy, the number of booked trips from source areas such as Lishui, Yongzhou, Zibo, and Huzhou has increased by more than three times year-on-year; Quzhou, Taizhou, Yantai, Rizhao and other tourist source areas have seen a year-on-year increase of over 2 times in the number of booked trips; The number of bookings for travel in tourist source areas such as Zhoushan and Yueyang has increased by more than double year-on-year. Flying Pig Travel Operations Manager Shen Yanyu introduced to reporters that taking children to visit historical sites, check-in at parent-child amusement parks, and visit museums are the favorite activities of family tourists. The ticket booking volume for popular theme parks and celebrity residences increased by about 50% year-on-year. Tourist destinations are all in high demand this year during the May Day holiday. Domestic tourism will show a trend of being all in high demand, from first tier cities to characteristic small towns, from traditional tourist hotspots to emerging dark horse destinations, all of which will experience peak passenger flow. Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Nanjing and other places are still popular destinations. At the same time, the number of hotel bookings in long-term tourist destinations such as Inner Mongolia, Gansu, Xizang, Yunnan and Xinjiang has increased significantly. The sales of vacation products related to the May Day holiday in some tourist destinations in Southwest and Northwest China doubled year-on-year. Featured destinations have become the first choice for many tourists, and the "Color Walk" has given birth to a group of trendy destinations. According to Cheng Chaogong, the search volume for color check-in spots featuring pink flower seas, green mountains, and blue seas has increased by over 200% year-on-year. Blue themed cities such as Sanya and Xiamen, as well as green themed cities such as Moganshan and Yangshuo, continue to gain popularity. Flower viewing and hiking destinations such as Yili, Luoyang, and Lianyungang are also popular among tourists. County tourism is unleashing strong appeal. According to data from Tongcheng Travel, during the May Day holiday, the booking volume of county-level travel products increased by 128% year-on-year, with Pingtan in Fujian, Anji in Zhejiang, Yangshuo in Guangxi, Libo in Guizhou and other places showing the highest popularity. Cheng Chaogong introduced that "high-speed rail arrival+landing self driving" has become the mainstream gameplay, with a year-on-year increase of 113% in county-level car rental bookings, and fast growth in high-quality hotel and boutique homestay bookings. During the May Day holiday, some emerging popular destinations emerged in Southwest and South China. Shen Yanyu told reporters that many tourists go to Fuxian Lake in Yuxi, Yunnan, to visit Zhongshan, Guangdong through the Shenzhong Passage, to enjoy the blue "jelly water" in Guangxi's rivers and lakes, to experience slow life healing in Dehong, Yunnan, and to visit century old villages in Qiannan, Guizhou. According to Tujia data, the booking volume of homestays in Yuxi, Luzhou and other places has increased by 7 times and 8 times respectively, while the booking volume of homestays in coastal cities such as Qingdao and Fuzhou leads the country. In addition, on the Tuniu tourism platform, the number of bookings for travel to destinations such as Rizhao, Luoyang, and Xuzhou has increased more than twice year-on-year; The year-on-year growth of destinations such as Aba Prefecture, Zhoushan, Qinhuangdao, Shangrao, Mount Huangshan, Hangzhou and Nanchang exceeded 50%. Nowadays, tourists' tourism consumption is increasingly focused on immersive experiences, and integrated formats such as "tourism+events", "tourism+performances", and "tourism+cultural tourism activities" are emerging. "Going to a city for an event" has become the motivation for many tourists to travel during the May Day holiday. If the length of the holiday determines the travel radius, then the content of the trip determines the quality of the experience. The driving effect of sports event IP is significant, with football super leagues such as "Su Chao", "Chu Chao", "Gan Chao" covering the May Day holiday, and "following the events to visit cities" becoming a hot topic for travel. According to data from Qunar, during the May Day holiday, hotel bookings in Jiangsu increased by 10% year-on-year, while ticket bookings for scenic spots in Hubei increased by 42%; According to Feizhu data, the booking volume of charter tours in Jiangsu increased by 45% year-on-year, and hotel bookings increased by over 50%. Concerts and music festivals have also significantly boosted destination accommodation and tourism consumption before and after the May Day holiday. According to data from Qunar, the Mayday concert has driven a 91% increase in hotel bookings around the Beijing Bird's Nest. According to Tujia data, the Super Galaxy Left Bank Music Festival has driven an 8-fold increase in bookings for homestays in Luzhou, while the Times Youth Club concert has driven a 50% increase in bookings for homestays in Guangzhou. Various cultural and tourism activities have innovated tourism experience scenarios. According to data from Mafengwo, during the May Day holiday, the popularity of exhibition tours such as the Beijing International Auto Show and Canton Fair increased by 169%, while activities such as the Beijing Music Festival and Chengdu Comic Exhibition drove an average increase of 141% in search popularity for related destinations. The search popularity for new tourism activities such as Kunming Jacaranda, outdoor exploration of Guangzhou Tower, Xiamen sea trains, urban night tours, intangible cultural heritage markets, and Chinese style experiences has all increased by over 100%. (Looking into the New Era)