In the past, there were many 'small advertisements' posted on the anti-theft doors, electricity meter boxes, and corridor walls of our own homes, which looked densely packed from a distance, like' psoriasis'. Now, these places have been cleaned up cleanly, making people feel relaxed just by looking at them! "Ms. Zhang, a resident of Bichunyuan Community in Yangfang Town, Changping District, Beijing, said to reporters with a smile as she looked at the newly renovated corridor walls. She admitted that previously there were "small advertisements" posted everywhere in the hallway, which were very unsightly, and some of the "small advertisements" were even illegal information such as "obtaining certificates". It is understood that "small advertisements" refer to various advertisements formed by posting, printing, or other means on the ground, buildings, structures, or other facilities without the approval of urban management departments. They are large in quantity, wide in coverage, and ubiquitous, not only affecting the appearance of the city, but also causing unbearable suffering to residents, and are vividly referred to as "urban psoriasis". How to cure the problem of "small advertisements" in the community? The reporter conducted an investigation and interview. On April 14th of this year, the reporter visited the Bichun Garden community to carry out a special action for governance. Through the pictures displayed by community workers, the reporter saw that many residents had previously posted "small advertisements" on their anti-theft doors and white walls next to their entrance doors. Some used adhesive stickers, which could leave marks on the wall if torn off directly, while others were spray painted on the wall and removed directly, which could easily cause permanent damage to the wall. Led by community workers, the reporter went to the location in the picture and found that the previous "small advertisement" was missing. If not carefully examined, it would be difficult to detect the traces left after being cleaned up. Man Wenhao, Secretary of the Party Committee and Director of the Neighborhood Committee of Yangfang Community, introduced to reporters that currently, Changping District is carrying out the work of creating a civilized urban area, and the governance of "small advertisements" is one of the key contents. In order to remove these 'urban psoriasis', they have taken targeted cleaning measures. Cleaning personnel select appropriate tools and methods based on the different types and posting locations of "small advertisements": for adhesive "small advertisements" on corridors and walls, first spray a special cleaning agent with a spray bottle, wait for the adhesive to soften, gently remove it with a shovel, and then wipe off residual adhesive to avoid damaging the wall; For spray printed and carved "small advertisements", if the wall is made of latex paint material, the same color coating will be used for repair. If it is a smooth surface such as tiles or glass, a special paint remover will be used for cleaning. Community workers also mobilized community residents and volunteers to participate in the cleaning of "small advertisements" to ensure that they are detected and cleaned up at any time, leaving no blind spots; Assign dedicated personnel for daily inspections to prevent the resurgence of "small advertising" issues. Cleaning up is only a temporary solution, controlling the increment is the fundamental solution. According to the relevant staff of Yangfang Town, in accordance with the work requirements, Yangfang Town has coordinated and coordinated relevant departments to carry out joint actions, combining "surface cleaning" with "source control", each performing its own duties and coordinating governance, and conducting carpet style inspections of main and secondary roads, public facilities, residential buildings and other areas within its jurisdiction. In terms of "preventing new additions", law enforcement personnel from Yangfang Market Supervision and Administration Office sorted and registered the contact information on various "small advertisements", contacted the publishing subjects one by one, carried out legal publicity and education, and handed over relevant clues to relevant departments. Guide the operating entities within the jurisdiction to operate in accordance with the law and regulations through methods such as interviews, guidance, publicity and education. Provide a detailed interpretation of the responsibility provisions for advertising creators in laws and regulations such as the Advertising Law to relevant advertising graphic design and production merchants, and require merchants to strictly comply with the law. The reporter found through sorting out public information that recently, many places have been carrying out special actions to control "small advertisements". The Comprehensive Administrative Law Enforcement Team of Gonghexin Road Subdistrict in Jing'an District, Shanghai recently launched a special campaign to crack down on "small advertisements" in old residential areas, comprehensively cleaning up all kinds of illegal posting, writing, and distribution of "small advertisements". Bin County, Harbin City, Heilongjiang Province, organized a special campaign to clean up "small advertisements" and carried out a "net like" cleanup of key blocks in the county, using practical actions to "remove spots and remove blemishes" for the city... In the view of Zhang Die, a lawyer at Beijing Yinghe Law Firm, the indiscriminate posting of "small advertisements" is not simply a problem of urban appearance, but also an illegal act that simultaneously violates public environment, community management order, etc., including violations of the Advertising Law, the Public Security Management Punishment Law, the Regulations on Urban Appearance and Environmental Sanitation Management, etc. Zhang Die told reporters that if the content of a small advertisement involves illegal information such as fraud, soliciting prostitution, false certificates, and illegal debt collection, the poster not only commits administrative violations, but may also be suspected of crimes such as illegal use of information networks, assisting in information network criminal activities, fraud, etc., which are typical of the major crimes behind "small advertisements". It is not easy to control "small advertisements" with low cost of posting illegal content. The reporter noticed that in practice, there is often a situation where the front foot is just cleaned and immediately posted again. According to public reports, a residential area in a certain district of Beijing has recently cleaned up "small advertisements" in areas such as corridors, stairwells, meter boxes, and bulletin boards. It has also conducted publicity and education for nearby merchants and established a daily dynamic inspection mechanism. On the afternoon of April 14th this year, the reporter visited the community and found through chatting with residents and entering the building to inspect that the colorful "small advertisements" on the staircase handrails, elevators and other facilities had been cleaned up. However, new "small advertisements" were posted on the anti-theft doors and items placed at the entrances of multiple households, with the information mainly focused on "repairing air conditioning". Mr. Zhang, a resident of Chaoyang District, Beijing, told reporters that he had encountered quite extreme situations. In the morning, he had just torn off the fitness "small advertisement" next to the door, and in the afternoon, someone had posted a rental "small advertisement" in the same location. I have called multiple times according to the phone number indicated on the 'small advertisement' to ask the other party not to post it again, but it has no effect and I still keep posting it repeatedly. ”Mr. Zhang said. The reporter searched shopping platforms and found that the cost of customizing "small advertisements" is very low. A sticker the size of 1000 business cards only costs 16.9 yuan. The merchant also claims that it is adhesive, waterproof and anti fog, and does not fade. This means that if there are 500 households in a certain community and a "small advertisement" is posted on each anti-theft door, the total cost is less than 9 yuan. Small advertisements have a small volume and are difficult to detect when packed in bags; Posting "small advertisements" is simple and easy, even if there is only one person, tearing and pasting them can quickly cover the entire community. In addition, according to the search results, many illegal individuals who post "small advertisements" are often punished with criticism and education, and the cost of violating the law is relatively low. Wu Xuelian, a member of the Lawyer Expert Database of the Rule of Law Daily and a senior partner of Beijing Deheheng Law Firm, told reporters that besides the low cost of posting "small advertisements", there are also difficulties in obtaining evidence to govern "small advertisements" - the posting behavior is concealed, personnel mobility is strong, and it is difficult to catch the current situation; The coordination mechanism between property management and urban management is not smooth, making it difficult to form a situation of full chain crackdown. There is a real demand for services such as unlocking, unblocking, and home appliance maintenance, but the community lacks a unified platform for convenient information release, leaving room for 'small advertisements' to survive. Property service companies can only dissuade and promptly clean up the behavior of posting 'small advertisements'. When encountering the poster's refusal to cooperate or even verbal abuse or threats, they often fall into a passive position. When cleaning up 'small advertisements', oily spray paint and strong adhesive stickers need to be professionally removed, and the cost of repeated painting far exceeds the daily cleaning budget. Over time, property service companies cannot afford it. What can be seen cannot be controlled, and what can be controlled cannot be seen. These reasons have led to the recurring issue of 'small advertisements' in the community. ”Zhang Die said. In the opinion of the interviewed experts, strengthening the responsibility of property management enterprises cannot rely solely on a "gust of wind" to control "small advertisements". It should be based on the root cause, implement systematic policies, build a long-term governance mechanism, and achieve a transformation from "symptomatic" to "fundamental". Associate Professor Xue Zhihua from the School of Law and Law at Wuhan University of Technology told reporters that in terms of governance ideas, it is recommended to adhere to the combination of dredging and blocking, and prioritize dredging. One is to improve service supply by setting up standardized information bulletin boards at entrances, exits, corridors, and other locations in the community, which will be centrally managed by the community or property management; The second is to build an online convenient service platform, which includes approved maintenance, housekeeping and other personnel, so that residents can directly access reliable services and reduce the living space for "small advertisements"; The third is to strengthen the measures of "blocking" on this basis, to timely detect and clean up "small advertisements", and to take measures such as shutting down and punishing verified illegal contact information in accordance with laws and regulations, in order to increase the cost of illegal activities and form an effective deterrent. We need to strengthen publicity and education, so that residents can truly participate. Through forms such as building managers and volunteers, we can guide everyone to jointly maintain the public environment, and gradually form a conscious atmosphere of maintenance through evaluation, incentives, and other methods. ”Xue Zhihua said. Wu Xuelian suggests that property service enterprises should strengthen their responsibility and enhance source management. Incorporate the effectiveness of "small advertising" governance into the assessment and evaluation of property service enterprises, and link it with credit ratings, etc; Support property service enterprises to install intelligent access control and monitoring cameras in public areas, implement automatic capture for "small advertisements", and solve the problem of "difficulty in capturing current advertisements". Zhang Die believes that it is necessary to promote the establishment of a progressive punishment system for repeated posting of "small advertisements" in local areas, and to quickly shut down "small advertisement" numbers and include them in credit records in accordance with the law; Focus on investigating the advertisers behind 'small advertisements', rather than just punishing the posters, and crack down on them from the source. The market supervision department should strictly investigate the act of printing and unauthorized printing of "small advertisements" without qualifications, reduce the supply of "small advertisements" from upstream, encourage community owners and security guards to take photos and report, and reward those who are verified. The governance of 'small advertisements' cannot rely solely on' scraping doors' and 'painting walls'. It is necessary to have the rule of law as a bottom line, grasp the source, fulfill the responsibility of property management, work together with property owners, and implement measures to eliminate blockages, in order to truly achieve a long-term clean, safe, and orderly living environment. ”Zhang Die said. (Looking into the New Era)