On April 24th, the "Centennial Shamian Coffee Charm National Style" Shamian Han Tang Culture Coffee Week officially kicked off. The core highlight of the event is the deep integration of "coffee+traditional Chinese clothing+cultural relics and architecture", showcasing the new look of Shamian Island's rapid leap from a single tourist check-in spot to a high-end, international, immersive cultural and business tourism consumption highland. The opening ceremony of the event was held in the whole island of Shamian Island from April 24 to 26. The main venue was located in the west square of Shamian Island, attracting the participation of Shamian coffee merchants and the settlement of high-quality brands outside the island. More than 100 kinds of specialty coffee and Shamian coffee were featured, including classic coffee, local innovative flavor coffee and overseas flavor coffee, which not only fully meet the diverse taste buds of citizens and tourists, but also create a strong cultural atmosphere of Shamian coffee, and create a unique brand of coffee consumption in the Bay Area. Mr. Tan, a coffee merchant who participated in the main venue of the event, stated that in recent years, Shamian has launched a series of measures to cultivate a high-quality cultural, commercial, and tourism industry, creating a new landmark for Guangzhou's cultural, commercial, and tourism industry. As a merchant on the island, I believe that this type of activity not only helps businesses promote their brands, but also creates a window for the integration of tradition and modernity, as well as the collision of Eastern and Western cultures. It is reported that this event also innovatively creates a cross-border experience of "coffee+Chinese clothing+cultural relics architecture". On the opening day, the Huafu parade team held specialty coffee cups and walked along Shamian Central Street, shuttling between century old western-style buildings. The oriental elegance and European style complemented each other, capturing the beautiful moment of the fusion of Chinese and Western styles. During the event, various formats such as Hanfu experience, intangible cultural heritage display, and cultural experience will be launched simultaneously, further enriching the experiential dimensions for citizens and tourists. Ms. Zhou, a tourist from Shanghai, said that Shamian's European style historical buildings and profound cultural heritage attracted her to visit again. Coinciding with the Coffee Week event, she believes that the combination of coffee with traditional Chinese clothing and ancient architecture is a very innovative form of activity, bringing tourists more diverse cultural and tourism experiences. In recent years, as the core area of Guangzhou Lingnan Cultural Center, Shamian has taken the development vision of "Bay Area Heart, International Island", and made every effort to create a dual center for international consumption and cultural exchange, promoting the continuous upgrading of business models towards high-end, composite, and high-quality directions, and continuously enhancing the attractiveness of cultural and tourism consumption and sustainable development vitality. The prosperity and upgrading of the sand noodle industry stems from the concept of "repairing the old as before, revitalizing and utilizing" that has always been adhered to. Through a gradual and diversified renewal model, the historical architectural heritage and modern consumption vitality coexist and prosper. In terms of architectural revitalization and utilization, Shamian implements a "one building, one strategy" approach to preserve the historical style of cultural relics while revitalizing new public values: the revitalization of the former French barracks site has become an innovative space for cultural exchange, exhibition, planning and design in Lingnan city, the first floor of the former German consulate site has been transformed into an art experience space, and the former site of Sassoon has transformed into a boutique coffee culture space that combines historical texture and social temperature while retaining its retro style... With a brand matrix that combines cultural heritage and commercial creativity, Shamian has gradually moved from static sightseeing to immersive cultural tourism experience, steadily growing from a short-term traffic hotspot to a popular and high-quality urban cultural tourism benchmark. By 2025, the tourist reception volume of Shamian Island will exceed 15 million, with an average daily passenger flow of 40000. High quality cultural activities and high-quality business formats complement each other, continuously releasing new consumption vitality. Tourists communicate with coffee merchants. The relevant person in charge of Shamian Street stated that this event is centered around the theme of "century old Shamian, coffee flavor and national style", and aims to create the Shamian Han Tang Culture Coffee Week. It is not only a continuation of the historical context of Shamian, but also a vivid practice to promote the upgrading of the cultural and tourism industry and empower the "Hundred, Thousand and Ten Thousand Project". The continuously upgraded cultural activities rely on the deep restructuring and quality revitalization of the business structure in Shamian Island in recent years. From the fragrance of coffee to the inheritance of cultural heritage, this century old island is writing a wonderful chapter of new vitality in the old city with a more complete commercial ecology and deeper cultural connotations. (Looking into the New Era)