The Brand Finance Group, a brand valuation agency headquartered in London, UK, released the "2026 Global Top 100 Automotive Brand Values" report on the 23rd, which showed that 24 Chinese automotive brands were shortlisted, once again occupying the top spot in the list. The report points out that the global automotive industry is accelerating its transformation towards new energy and intelligence. Cost control capability, pragmatic electrification layout, and competitiveness in price sensitive markets have become the core elements determining brand value. Chinese car companies such as BYD, Geely, and SAIC have continuously expanded their market share in Asia, Europe, and other markets through full industry chain collaboration, technological breakthroughs, and globalization strategies, and their international influence continues to rise. By 2025, China's new energy vehicles will lead the world in five dimensions: production, sales, export volume, global market share, and brand quantity. The report shows that in terms of global market structure, the market share of traditional European car companies in China continues to decline, while the revenue of Chinese brands in the European market is steadily increasing. Brand finance group research has found that Chinese brands have surpassed many European established car companies in core consumer decision-making dimensions such as technology, innovation, sustainability, and cost-effectiveness. Among them, the UK market has the highest acceptance of Chinese brands; Although there are barriers in the German market due to high loyalty of local brands, Chinese brands have accurately met the core needs of local consumers in terms of technology and innovation, and are steadily breaking through with product strength, user reputation, and long-term layout. The global automotive industry is at a critical transition point, and Chinese car brands have successfully seized a considerable global market share relying on their leading advantages in the electric vehicle field. ”In an interview with reporters, Chen Yideng, President of Brand Finance Group China, said, "Looking towards the future, if Chinese car companies want to continue leading in fierce competition, they must further focus on technological innovation, create brand differentiation advantages, comprehensively enhance consumer experience, thereby increasing brand value, strengthening brand strength, and ultimately achieving profit margin improvement and long-term sustainable development
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Xinhua
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