New policies for the real estate market in multiple regions have been implemented intensively, and positive signals from the market are accelerating
2026-04-22
Recently, the real estate market has entered a new round of policy optimization window period. Zhuhai, Jinan, Qingdao and other cities successively issued new policies on real estate, covering multiple dimensions such as optimizing purchase and loan restrictions, promoting the "old for new" model, increasing the supply of high-quality housing, and adjusting the use rules of provident fund. With the gradual manifestation of policy effects, market expectations are steadily recovering, and positive signals such as increased transaction volume and rising viewing enthusiasm continue to be released, further consolidating the foundation for the stabilization and improvement of the real estate market. As an important node city in the Guangdong Hong Kong Macao Greater Bay Area, Zhuhai recently officially released the "Notice on Optimizing and Adjusting the Real Estate Policy Measures of the City", which introduces a package of optimization measures from eight aspects, aiming to promote the stable and healthy development of the real estate market. Specifically, Zhuhai will promote the supply of high-quality "good houses" and increase the supply of improved and essential housing; Extend the housing "trade in" subsidy policy until the end of this year, with a maximum subsidy amount of 30000 yuan per unit of housing; In terms of deed tax incentives, the number of housing units in the Hengqin Guangdong Macao Deep Cooperation Zone will not be included in the declaration and payment of deed tax. In addition, Zhuhai has increased the amount of housing provident fund loans and expanded support for families with multiple children to purchase houses. At the same time, encourage citizens to purchase green buildings to help upgrade the quality of living. Not only Zhuhai, but also Jinan and Qingdao have successively introduced new real estate policies aimed at stimulating local housing demand. Recently, Jinan issued a notice on "Several Policy Measures to Further Promote the Stable and Healthy Development of the Real Estate Market", which accurately implements measures from seven dimensions: controlling increment, reducing inventory, optimizing supply, promoting consumption, grasping updates, strengthening services, and establishing mechanisms. It has formulated 19 practical measures that benefit the people and enterprises, including regulating the pace of land supply, increasing the supply of high-quality housing, optimizing housing provident fund policies, supporting families with multiple children and high-level talents to purchase houses, and further stimulating the vitality of the real estate market. Qingdao, on the other hand, is making efforts from the financial side by adjusting multiple core dimensions such as the amount of housing provident fund loans, the determination of the number of units, extraction scenarios, and housing consumption support, to create a "combination punch" that supports both rigid and improved housing demand. This can be seen as a measure launched by second - and third tier cities following closely after the policy effects in first tier cities exceeded expectations. ”Zhang Bo, the director of 58 Anjuke Research Institute, stated that these policies mainly focus on optimizing the housing provident fund policy and supporting specific groups to purchase houses, and are expected to have different impacts on the regional real estate market. Since the beginning of this year, positive signals have continued to emerge in many real estate markets. According to the latest data from the National Bureau of Statistics, in March, 14 out of 70 large and medium-sized cities saw a month on month increase in the prices of newly-built residential properties, an increase of 4 compared to the previous month; There are 13 cities where the prices of second-hand residential properties have increased month on month, an increase of 11 compared to last month, and the scope of stabilization continues to expand. The positive changes on the price side resonate with the rapid recovery of trading volume. ”Yan Yuejin, Vice President of Shanghai E-house Research Institute, pointed out that the latest data confirms the positive trend of a "small spring" in the real estate market. All four first tier cities have stopped falling, and the month on month decline in the national housing price index continues to narrow. Data from first, second, and third tier cities have improved, laying the foundation for a stable and positive market in the second quarter. Taking Qingdao as an example, according to data from Qingdao Ruili, a total of 6034 units, approximately 824300 square meters, were signed in the Qingdao real estate market in March, with a total sales amount of 11.853 billion yuan. The number of signed units, area, and amount increased by 105%, 120.1%, and 152.4% respectively month on month, indicating a clear market recovery trend. In terms of prices, the housing price data of 70 cities from the National Bureau of Statistics also showed that the price of newly-built commercial residential properties in Qingdao increased by 0.1% month on month in March, officially bidding farewell to the previous downward trend and achieving a rebound from the decline. It is worth noting that the real estate inventory data has also experienced a critical reversal. As of the end of March, the total area of unsold commercial housing in China was 786 million square meters, a year-on-year decrease of 0.1%; Among them, the short-term inventory area for sale for less than 3 years was 590 million square meters, a year-on-year decrease of 1.8%. This is the first time since July 2021 that the inventory of unsold commercial housing has turned into a year-on-year decline after 51 consecutive months of positive growth, marking the easing of market inventory pressure. Clearing inventory is one of the key indicators for judging market trends. It is not only an important direction for the market to truly turn, but also a core manifestation of the reversal of supply and demand. ”Yan Yuejin stated that from the perspective of national policy direction, the current regulation of the real estate market in various regions has gradually shifted from the emergency bottom support stage in the early stage to the long-term quality improvement stage, with policy focus on both supply side upgrading and demand side activation. With the coordinated efforts of policies on both sides of supply and demand, coupled with the continuous easing of inventory pressure, the real estate market is expected to gradually move towards a new stage of stable and healthy development amidst fluctuations and adjustments. However, the market recovery still requires sustained efforts. Zhang Bo stated that although some policies can effectively stimulate local housing demand in the short term, overall, the foundation for the recovery of the real estate market in second - and third tier cities is not yet solid enough. In the future, in order to achieve sustained improvement in the real estate market, it is necessary to take improving residents' income expectations and substantially repairing housing price expectations as the dual driving forces to promote the sustained release of housing consumption potential. (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Economic Information Daily
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