The 6th China International Consumer Goods Expo (referred to as the "Expo") with the theme of "Openness leads global consumption, innovation drives a better life" will be held in Hainan from April 13th to 18th. As the "first exhibition" of major exhibitions in China at the beginning of the "15th Five Year Plan" and the "first show" after the closure of Hainan Free Trade Port, this year's Consumer Expo brings together global goods, builds a bridge between supply and demand, and becomes an important platform for promoting consumption quality and expansion, and linking global markets. International Style "Promotes Consumption Prosperity: Irish Dairy Products, Czech Crystals, Canadian Ginseng, South African Handicrafts... The Consumer Expo is full of" international style ", and visitors can directly access global delicacies in one stop. This year's Consumer Expo featured over 3400 brands from more than 60 countries and regions, with international exhibits accounting for 65%, an increase of approximately 20 percentage points from last year. 12 countries and regions including Switzerland, Czech Republic, and Ireland organized official delegations to participate in the exhibition, while countries such as Russia and Bulgaria set up national pavilions for the first time. Canada is the guest country of honor at this year's Consumer Expo, organizing the largest delegation in history, covering companies in cosmetics, agricultural products, health products, and more. Canadian International Trade Minister Manender Seydoux expressed his hope to use the Consumer Expo as a platform to focus on deepening and expanding exchanges and cooperation in areas such as green development, agriculture, financial services, and tourism. The distinctive tap dance performance is an essential part of the Irish National Pavilion. Ireland has participated in the Consumer Expo for six consecutive years, showcasing the charm of the "Emerald Island" from various dimensions such as agricultural food, medical technology, tourism, and cultural experiences. Chinese consumers are increasingly valuing traceability and high-quality production behind products. ”Ni Shiyun, Director of the Irish Food Authority's Representative Office in China, introduced that Ireland has excellent natural environment and cultivates high-quality dairy products, meat, seafood, and more. As Chinese consumers' demand for high-end food continues to rise, Irish products are popular in the Chinese market. Exhibits become commodities, trendy products become explosive products, and the Consumer Expo opens up a fast track for high-quality consumer goods from around the world to enter the Chinese market. It also injects momentum into promoting consumer upgrading and unleashing the potential of the Chinese market. It is reported that in the past five editions of the Consumer Expo, more than 3800 companies and over 12000 brands from 92 countries and regions have participated. Vice Minister of Commerce Sheng Qiuping stated that conducting international business dialogues, cross-border resource docking, and industrial collaboration during the Consumer Expo not only provides an important platform for countries around the world to share the opportunities of China's super large market, but also tightens the cooperation bond for deepening opening-up and cooperation, achieving mutual benefit and win-win results, demonstrating China's unwavering determination and responsibility to expand high-level opening-up to the outside world. The 2026 "Buy in China" international consumption season has been launched simultaneously, inviting the world to "share the Chinese market and promote consumer prosperity together". Data shows that the total retail sales of consumer goods in China exceeded 50 trillion yuan last year. During the 14th Five Year Plan period, China's cumulative imports of consumer goods exceeded 9 trillion yuan. This year, the Ministry of Commerce will promote the linkage between "buy in China" and "export to China", import more high-quality goods through multiple channels, and turn the super large market into a broad stage for enterprises in various countries and a global development opportunity. New scenarios and formats release new momentum in the technology consumption exhibition area of the Consumer Expo, with numerous smart products attracting consumers to experience. According to Yu Yafeng, the manager of RingCon Tmall flagship store, a smart ring that monitors sleep apnea will be showcased at this exhibition. It can sense users' stress and emotions in real time, and through the integration of technology and health, help consumers cultivate a good lifestyle. According to business big data, sales of smart glasses on key platforms increased by 1.8 times year-on-year from January to February this year. At the "Taotian AI Intelligent Life Experience Hall", XREAL、 AI glasses from brands such as iFlytek have all made their debut, and these products that can translate and watch videos in real time are becoming consumers' life assistants. We not only showcase our products, but also hope to convey the concept of AI empowerment. ”Song Tao, Vice President of Taobao and Tmall, stated that they will continue to promote the explosion of "smart new products" and assist "buying in China" through the deep integration of technology, ecology, and scenarios, bringing consumers a smarter, more convenient, and warmer consumption experience. The application iteration of intelligent technology has innovated the way consumers travel. In the annual selection of "Global Good Gifts, Consumer Goods and Expo", Mogobus, an autonomous driving bus, won the Technology Innovation Award. Based on the technology route of "front-end mass production+integration of visual and solid-state LiDAR", this autonomous bus has been implemented in cultural tourism, industrial parks, medical and other scenarios. Zhao Renjie, Vice President of Mogujia, expressed his hope to use the Consumer Expo as an open platform to deepen technological collaboration with partners, output safe, efficient, and replicable autonomous driving solutions, and enable China's autonomous driving technology and standards to serve the world. Domestic trendy products, IP trendy toys, and time-honored brand store treasures are also entering the global consumer market. HEYTEA showcases its tea beverage exploration based on multiple domestic tea and fruit raw materials in overseas markets through four major sections: new tea, new taste, new tea utensils, and new tea drinks. Its self-developed intelligent devices such as tea coffee all-in-one machines have obtained certifications from multiple overseas countries. A limited edition cultural and creative gift box for the Year of the Horse, a Shanghai time-honored brand hero, attracted many viewers to place orders on site through the Dewu APP. The Consumer Expo brings together high-quality consumer goods resources from both domestic and international markets, as well as global buyers and sellers. We look forward to strengthening our collaboration with domestic and foreign brands to enhance consumer quality through high-quality supply and technological innovation. ”The person in charge of the Dewu APP said. The vivid scenes at the Consumer Expo showcase China's new consumption vitality and potential. The relevant person in charge of the Market Operation and Consumption Promotion Department of the Ministry of Commerce stated that China's consumer market is developing steadily and moving towards novelty and excellence. Next, we will optimize the implementation of the trade in program for consumer goods, promote the construction of an international consumption environment, and pilot projects for new forms, models, and scenarios of consumption. Transforming the initial launch effect into industrial increment, this year's Consumer Expo is fully committed to creating a global platform for the launch of consumer goods. It has organized a series of global premieres, Asia Pacific exhibitions, and China debuts, showcasing cutting-edge technologies and innovative achievements, becoming the "starting station" and "check-in place" for global trendy lifestyles. In the cutting-edge consumer field, highly anticipated innovative achievements such as new split type flying cars, intelligent robots, and smart cultural and sports bus stations have made their debut on stage; In the field of healthcare, we have launched a high-end new product called "Consumer Baby" based on the free trade port policy, covering multiple areas such as disease early screening, sub-health regulation, and nutritional supplementation. In addition, Shanghai, the guest of honor, released a series of international first famous products, China-Chic new beauty products and original design fashion products, further leading the new trend of consumption. This year's Consumer Expo is expected to release over 200 new products, doubling the number of new products compared to last year. At the same time, for the first time, a procurement service center was established, inviting about 65000 professional purchasers from home and abroad to attend, a year-on-year increase of 10%. ”Batel, member of the Standing Committee of the Hainan Provincial Party Committee and Executive Vice Governor, introduced that around the theme of "exporting to China", the exhibition has gathered consumer boutique pavilions from 22 countries and regions, and the number of exhibition groups from participating countries and regions has reached a new high; For the first time, a "incubation area" for tourism retail brands has been established, and international participation and the richness of exhibits continue to increase. As a "full-time student" who has participated in the exhibition for six consecutive years, Dream Top Deep Sleep Cabin launched the "Healthy China · Good Dream Official Sleep Assistance Action" during the new product launch event of this year's Consumer Expo. Li Jingming, Executive Officer of Dream Top Deep Sleep Cabin Group in China, stated that by leveraging the international platform advantages of the Consumer Expo, we can gain insights into new global consumer trends, accurately meet market demands, deepen cooperation with the hotel industry, and jointly build a new scene for healthy sleep consumption. Turning the initial launch effect into industrial increment, Lu Min, Director of the Hainan International Economic Development Bureau, stated that the Consumer Expo plans to hold more than 10 supply and demand matching activities to effectively enhance the sense of participation for buyers and exhibitors. At the same time, we will strengthen and strengthen the procurement alliance, establish a regular communication mechanism, proactively sort out the procurement needs of alliance members, and assist in efficient coordination between supply and demand sides. Exhibition traffic is just the starting point. In the past few years, several leading enterprises have settled in Hainan after participating in the Consumer Expo. At the 2026 Hainan Free Trade Port Global Industry Investment Promotion Conference held concurrently with this exhibition, about 1400 domestic and foreign enterprises participated. This year's Consumer Expo is a showcase of the opening vitality and development potential of Hainan Free Trade Port after its closure. We will make good use of the Consumer Expo platform, fully promote the policy of closing off the entire island, enhance the reputation and influence of Hainan Free Trade Port, help build an international tourism consumption center with international influence, and strive to create an important gateway leading China's opening up to the outside world in the new era, "said Sheng Qiuping. (New Society)