Sci-Tech

No matter how fast the computing power runs, the aesthetic power must also win

2026-04-17   

The 13th China Internet Audiovisual Conference is currently being held, and AI (artificial intelligence) is undoubtedly a high-frequency term. First, let's take a look at the "big screen" - AI generation is integrated into various industries like "digital blood". The production of some virtual scenes and special effects for the TV drama "Taiping Nian" has been reduced from two months to less than two weeks. Music and videos that used to require huge investment in production can now be generated with just one click at extremely low cost and in a very short time. Knowledge is exploding, computing power is piling up, the world is faster and cooler. Take another look at the 'small screen'. Recently, a short film "Paper Phone" made using a domestic video model called Ke Ling flashed the screen: a little boy wants to burn a "paper phone" for his deceased grandmother. The video that two young people spent three days making has brought tears to many people's eyes. Netizens commented, 'The most unappealing AI has made the most human like short film.'. This leads to the concept of 'aesthetic power'. A writer once said that having no aesthetic sense is a terminal illness, and knowledge cannot save it. As a human partner, AI has greatly enhanced its intelligence in terms of logic, computation, memory, and other dimensions; As AI teammates, humans' unique perception, critical thinking, and aesthetic abilities have become scarce resources. The AIGC (Artificial Intelligence Generated Content) works that flood the internet are plagued by issues such as a proliferation of "human-machine perception", formulaic approaches, and a lack of authenticity with images. The "AI prompt word" template that can be searched everywhere can easily lead to new copy and paste of the work. We need to be careful that our aesthetic sense is at risk. Aesthetic power is the soft power of the intelligent era. Aesthetics "is related to judging the weight and feeling of progress and retreat, and is a summary and refinement of people's deep perception of real life in a complex world. Faced with massive amounts of information, every click, pause, and swipe we make is itself an aesthetic behavior. The stronger the AI, the more precious the qualities that belong to humans. A creative idea with a big imagination, an untimely emotion, and a persistence in anti algorithm, these unquantifiable things are the way we define ourselves and the key to good works standing out. The platform and users are also giving feedback. As Ma Hongbin, senior vice president of Kwai, said at the China Internet Audio visual Conference, "AI video creation has left the stage of pure visual impact and playing with obstacles, and has really entered the narrative era of story and emotion. ”Fortunately, our nation has always been skilled in aesthetics. From the traditional poetry education of 'no poetry, no words', to the integration of life aesthetics into food, drink, and daily life, to the Eastern charm displayed in domestic animation - in terms of aesthetic taste and historical accumulation, the Chinese cultural genes are inherited and connected from ancient to modern times. A sense of identification and belonging to Chinese civilization is a prerequisite for a strong aesthetic sense. It can be believed that in the future, the "beauty of craftsmanship" that embodies human wisdom, emotions, and time investment will become even more precious. No matter how fast the computing power runs, the aesthetic power must also win. A more prosperous new mass art ecology refers to millions of individuals who are mentally sound, emotionally rich, and creative. We look forward to more mass creators becoming storytellers and organizers of a better life, empowered by technology. (New Society)

Edit:Momo Responsible editor:Chen zhaozhao

Source:People's Daily

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