Economy

Micro skit 'Going Global' becomes popular, AI ignites a new wave of 'National Co creation'

2026-04-16   

Compact stories, dense highlights... Chinese micro dramas are "crossing the ocean" at an astonishing speed, attracting countless fans on global mobile screens. At the same time, the deep integration of artificial intelligence (AI) and audiovisual creation is giving rise to a global content wave of "everyone can create". The 13th China Online Audiovisual Conference was held in Chengdu, Sichuan from April 14th to 16th. The theme of this conference is "Prosperous New Mass Literature and Art, Innovating Audiovisual Times Together". It focuses on AI empowerment and development, high-quality creation of new mass literature and art, technological innovation and application, and holds themed forums, screenings and other activities, attracting nearly 10000 industry leaders, technological pioneers and young entrepreneurs. The China Internet Audiovisual Conference, known as the "annual industry benchmark", has been held in Chengdu for twelve consecutive sessions. Over the past 13 years, with the popularization of China's mobile Internet and the evolution of AI technology, China's online audiovisual industry is undergoing a systematic and profound change from form to core. The Research Report on the Development of China's Online Audio visual (2026) released in Chengdu on the 15th shows that the number of online audio visual users in China has reached 1.099 billion, ranking first in Internet applications. In 2025, mobile applications represented by short videos and artificial intelligence will further integrate into daily life, driving users to continuously increase their online time. Among them, the performance of micro dramas is particularly eye-catching: the average daily usage time per person is 129 minutes, a year-on-year increase of 28.4%, surpassing long videos and jumping to the second place in audio-visual applications. Micro dramas have become a shining "business card" for China's audiovisual industry to go global. According to the "Research Report on the Development of China's Network Audiovisual Industry (2026)", by 2025, a total of 31 Chinese applications (including Hong Kong, Macao, and Taiwan) will have reached the top 100 global downloads, an increase of 12 compared to 2024, with micro drama applications accounting for about half of them. Zhou Jie, Deputy Secretary General of the China Network Audiovisual Association, stated that the new popular literary and artistic creation and industrial model with Chinese characteristics is accelerating towards the world. It not only brings Chinese stories of the new era to thousands of households around the world, but also drives creators from all countries to explore new paths of digital audiovisual communication and build new digital bridges for cultural exchange. The White Paper on the Development of China's Short Drama Industry (2025) shows that in the first eight months of 2025, the total revenue of the overseas short drama market was 1.525 billion US dollars, a year-on-year increase of 194.9%; The total download volume of overseas micro drama applications is about 730 million times, a year-on-year increase of 370.4%. From North America to Japan, from the UK to Brazil, Chinese micro dramas are collectively catching up with audiences from different cultural backgrounds. Currently, the Chinese micro drama "going global" is also upgrading from "content output" to a complete set of "technology+mode" output. Taking Chengdu as an example, this western digital economy hub has gathered over 1000 micro drama enterprises, and the market is thriving. Associate Professor Yu Haixia from the Communication University of China said, "Chengdu has both realistic masterpieces such as' Home and Home 'that tell family stories in dialects, as well as exquisite works such as' Peach Blossom Ashes' that polish Eastern aesthetics with the spirit of craftsmanship. It has been proven that regional characteristics are not limited by the market, but valuable assets that inspire deep resonance." As Chinese micro drama creators go out quickly, international giants are also actively seeking to' introduce 'Chinese stories. Tony Zamechkovsky, Senior Vice President and General Manager of Asia Pacific Streaming Business at Walt Disney Company, shared insights on content creation and cultural dissemination from a global perspective. He emphasized the strategic position of the Chinese market in the global map, stating that 'China has always been one of our most important markets'. He also revealed that he will increase investment and development efforts in Chinese local stories, promoting more original Chinese content to the world stage. From "elite creation" to "mass co creation", AI has become a hot topic at this conference, and many industry insiders have stated that AI is rewriting the rules of audiovisual production. Ma Hongbin, senior vice president of Kwai, said that since its launch in 2024, Kwai Kering AI has accompanied more than 60 million creators worldwide and witnessed the birth of 600 million videos. AI video creation has bid farewell to the simple visual impact and meme stage, and truly entered the narrative era of storytelling and emotion. What Ke Ling AI needs to do is to achieve higher-level creative equality, bridge the technological gap, and enable every ordinary person to become the director of their own story. ”The "human-machine collaboration" model allows anyone with a desire to express themselves to pick up the "AI pen" and unleash the magnificent creative vitality hidden among the masses. More and more "outsiders" are entering the online audio-visual industry. Gong Yu, founder and CEO of iQiyi, believes that AI not only enriches video content and meets the needs of more audiences, but more importantly, AI can provide creators with more opportunities, especially young creators who can create longer videos through AI and let more people see them. Xiao Meng, the founder of the Chengdu startup company "Jingge", shared an interesting story: a team of 10 people with backgrounds in chemistry, food safety, and other fields, used AI to create a viral animated short film. How did we start making animation? The contrast is too great, "Wen Xiaomeng joked. In the future, a" one person company "that adds dozens of AI agents will become the new norm for content creation. From micro dramas sweeping the globe to AI empowering everyone to create - China's online audio-visual industry is undergoing a profound transformation from "traffic driven" to "value creation". Chinese stories are confidently moving towards every corner of the world in a lighter and smarter way. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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