Blueberry Freedom "has become a hot topic on social media platforms recently. Once, blueberries were a luxury item in fruit shops, with a small box costing several tens of yuan. In recent years, with the rapid expansion of blueberry cultivation scale and steady increase in production capacity in China, blueberry prices have significantly decreased and are entering the market with a more affordable attitude. At the Daguan Zhuan Xin Agricultural and Trade Market in Kunming, Yunnan, blueberries from Chengjiang, Mengzi and other production areas are neatly arranged. Recently, prices have been concentrated in the range of 30 to 60 yuan per kilogram, and many citizens and tourists are shopping in front of blueberry stalls; Thousands of miles away in Shanghai, consumers can place orders through their mobile phones and receive fresh blueberries directly from Yunnan the next day. The price of a single box of 125g blueberries has dropped to just over ten yuan. Yunnan blueberries are concentrated in the mature market from March to April, and as soon as the supply increases, the price drops. ”Yang Fang, a merchant at Kunming Daguan Zhuanxin Agricultural and Trade Market, told reporters that the recent decline in blueberry prices is most directly due to the significant increase in supply in the main production areas. The recent price of the "High Mountain Fragrant Blueberries" at her stall is 50 yuan per kilogram, which is about half the price of 90 to 120 yuan per kilogram during the Spring Festival period. This spring, the overall climate conditions are favorable, with sufficient sunlight, and the ripening periods of blueberries in multiple production areas are highly overlapping, resulting in a concentrated increase in supply. ”The relevant person in charge of the China Fruit Circulation Association introduced that blueberry production has increased year-on-year this year. With the continuous supply from Yunnan production areas, blueberry prices will operate at a low level in the short term. The decline in blueberry prices is not only due to the concentrated release of short-term supply, but also reflects the comprehensive upgrading of China's blueberry industry in terms of scale and facilities. In recent years, China's blueberry industry has achieved leapfrog development. Professor Li Yadong from Jilin Agricultural University introduced that since 2020, China's blueberry production has consistently ranked first in the world. At present, China's blueberry industry has formed a nationwide production area layout, with main production areas including Yunnan, Sichuan, Liaoning, Shandong and other places. Among them, Yunnan has the highest blueberry production in the country, accounting for about 30% of the national production. Statistics show that from 2021 to 2024, the blueberry production in Yunnan increased from about 45000 tons to 171000 tons. According to data from Qichacha, the stock of blueberry planting related enterprises in China has continued to rise in the past decade, reaching 6002 by the end of 2025, an increase of about 182% compared to the end of 2016. Behind the expansion of industries is a breakthrough in planting technology. The reporter recently walked into Mengzi City, the main blueberry producing area in Yunnan Province. Modern facilities and greenhouses were spread out in the fields, and rows of blueberry plants were neatly planted in specially designed substrate pots. Workers shuttled through them busy harvesting blueberries. The relevant person in charge of the Plateau Characteristic Agriculture Development Department of Yunnan Provincial Department of Agriculture and Rural Affairs introduced that Yunnan has developed a characteristic planting mode of "facility greenhouse+substrate cultivation", planting blueberries in well prepared substrate pots, and combining water and fertilizer integration technologies to achieve controllable production environment and significantly increase blueberry yield. Li Yadong introduced that with the promotion and popularization of technology, blueberry substrate cultivation has become the main way of blueberry cultivation in China in recent years and in the future due to its huge advantages such as fast growth rate, early high yield, standardized water and fertilizer management, and labor-saving. At the same time, innovation in industrial organization models further reduces circulation costs and improves efficiency. In Yunnan, various blueberry producing areas have explored a model of linking the interests of farmers through family farms and cooperative led planting according to local conditions, integrating small farmers into the modern industrial chain and efficiently integrating factors such as land, labor, and capital. Our base's fresh blueberries can be delivered to consumers in Beijing, Shanghai, and other places within 48 hours after harvesting. ”Wang Rui, a practitioner in the blueberry industry, introduced that the direct supply and cold chain transportation models of blueberry bases have further compressed the intermediate links, significantly reduced circulation losses, and also left room for terminal price reductions. Affordable prices benefit consumers, but the industry cannot fall into a vicious cycle of "planting more and selling cheaper". The relevant person in charge of the China Fruit Circulation Association introduced that for consumers, a significant price reduction of blueberries will bring short-term benefits of affordable prices, but in the long run, it may lead to uneven quality of channel supply, making it difficult to buy high-quality and cost-effective blueberries. The blueberry industry needs to break free from price competition and pursue a path of high-quality development. ”The director of the High Mountain Economic Plant Research Institute of Yunnan Academy of Agricultural Sciences and Jia Wei have observed that the blueberry market has shown significant differentiation, with high-end boutique fruits still maintaining high prices. Large diameter and branded products are highly favored by high-end supermarkets and gift markets; The mass consumer market focuses on cost-effectiveness to meet daily needs. In the view of Hewei, the blueberry industry should adhere to differentiated off-season development, fully utilize the differences in climate and altitude between the north and south, combine varieties, technologies, etc., accurately arrange the listing period, and exchange time differences for profit space. At the same time, accelerate the development of deep processing, develop non concentrated reduced fruit juice, anthocyanin extracts and other products, extend the industrial chain, and enhance product added value. Looking at the whole country, Yunnan relies on its climate advantage to staggered market launches, Shandong, Liaoning and other regions focus on high-quality fresh fruits, while Sichuan, Anhui and other regions balance processing and fresh food, gradually forming an industrial pattern with clear division of labor and complementary advantages. The industry must strictly adhere to the bottom line of green safety and make high quality the core competitiveness of domestic blueberries. ”Wang Rui believes that the blueberry industry should adhere to green and standardized planting, maintain stable fruit quality, gain consumer recognition, increase growers' income, and achieve sustainable development. (New Society)