Clearing AI's' digital waste 'to' treat 'and promote' intelligence '
2026-04-16
Recently, WeChat platform believes that some articles do not comply with the platform's operational norms and have been deleted in batches on the grounds of "existence of non-human automated creative behavior", which has aroused public attention to the chaos of AI generated dissemination of "digital swill" and other phenomena. The chaos of the internet pollutes the social atmosphere and infringes on the interests of the masses. We must dare to wield our swords. Previously, multiple Internet platforms were not allowed to use AI, script, interface or other automated methods to complete content creation, publishing and other processes instead of real people. Netizens have expressed their strong aversion to AI's "digital waste" by calling for "early deletion and early purification", reflecting society's urgent expectation for high-quality content. Technical offside "AI ghostwriting" alienation content production frequently appeared not long ago, "couples use AI to write official account and earn 2 million yuan annually" hit the hot search. The official account article said that the two people could produce content in batches with AI tools, and in a few minutes, they could produce a official account article that catered to the platform algorithm to reap traffic revenue. Content similar to "AI ghostwriting" that attracts traffic and generates revenue is frequently appearing on the internet. On some business platforms, there are many official account articles with the "AI Writing Becomes Rich" as a gimmick, and they use such words as "from 30000 a month to naked resignation to start a business" and "3000 a month in five minutes a day" to sell "traffic" to make money. A group of self media bloggers who focus on AI generated content quickly became popular, attracting traffic and monetizing through paid courses, community membership, and other models. At the same time, a number of official account focus on traffic and publish articles in batch, occupying public space, and some even attract attention with a large number of false facts and details. People wonder, what do AI generated articles look like? Science popularization in China is described as follows: AI generated text mainly has four characteristics: overly standardized or exaggerated language style, objective neutrality to "no emotions", clear logic but rigid routines, and broad but not precise information splicing. In addition, industry insiders point out that AI automation release behavior has characteristics such as centralization, high density, and multiple account similarity; In AI comment interaction, there are issues such as lack of emotion and irrelevant answers. Ding Daoshi, an analyst in the Internet industry, believes that a large number of "text foam" without opinions, details, emotions and verification are flooding the Internet, producing stereotyped scripts and empty "correct nonsense". Some platform operators have admitted that AI knows better how to "feed" algorithms, and its rapidly produced content is more likely to receive recommendations. As a result, a large amount of "digital garbage" is released, leading to the gradual marginalization of original works and losing the attention they deserve. Many netizens believe that the emergence of a large number of "digital swill" on the Internet platform not only wastes public reading time, but also dispels the ideological power and humanistic temperature that text should have. Chen Qifan, Deputy Director of the Science Fiction Literature Committee of the China Writers Association, believes that this will lead to sincere expressions with experience, thinking, and attitude being easily drowned out, and the content industry being hollowed out. Industry insiders have stated that the mass removal of AI "digital waste" seems to be a tightening of platform rules, but in reality it is a "bone scraping therapy" for technology empowerment and alienation. "The cyberspace is not a lawless place, and artificial intelligence applications cannot deviate from the norm. China has successively issued institutional norms such as the "Interim Measures for the Management of Generative Artificial Intelligence Services" and the "Measures for the Identification of Artificial Intelligence Generated Composite Content", which clearly require users who use network information content dissemination services to publish generated composite content to actively declare and use the identification function provided by the service provider for identification. In recent years, the Cyberspace Administration of China has continued to deploy the "Clear and Clear" series of special actions, repeatedly mentioning the concentrated rectification of various prominent chaos such as the generation and dissemination of "digital swill". Major platforms have increased their efforts to rectify. Today's Headlines has disposed of over 2.6 million low-quality AIGC content and 11000 related accounts by 2025; In the first quarter of 2026, a total of 1718 anime dramas that violated platform governance norms have been taken down from the Red Fruit Short Drama platform. Liu Junhai, a professor at Renmin University of China Law School, believes that the platform should comprehensively reform its traffic reward mechanism and account supervision mechanism, strengthen the verification of account authenticity in terms of personal information comparison, content originality, interactive authenticity, and account activity. The WeChat team stated that the platform has always encouraged real people to create, encouraged creators to use tools reasonably to assist in creation, and improve creative efficiency, but opposes the behavior of completely replacing real people with automated programs to complete content production. A number of Internet platforms said that the purpose of rectification was not to oppose technology and negate efficiency, but to encourage the rational use of tools to improve the quality of creation and resolutely resist automated production, which was entirely ghosted by machines. Only with the rule of law as the foundation and rules as the boundary can we avoid the disorderly proliferation of technology and ensure that AI always serves people and high-quality content creation. This is the responsibility of the platform and the consensus of the industry. The value of technology in painting clear landscapes with "digital brushstrokes" towards goodness is not in the pursuit of profit, but in moving towards goodness; The meaning of intelligence is not to replace expression, but to empower creation. Reasonable use of AI is expected to promote an innovative ecosystem of human-machine collaboration in the creative field. At present, AI empowered creation has entered a stage of explosive growth and deep industry integration. From literature, vision to creative fields such as film and audio, AI not only improves production efficiency, but also provides new possibilities for artistic expression. The reporter contacted some creators of non fiction writing, who said that AI has lowered the threshold for creation, allowing more people to put their ideas into practice and encouraging more netizens to participate in artistic creation. They also believe that AI is difficult to replicate personal style, real emotions, and quality of life. When writing is put on the assembly line, thoughts are often paused, and the "AI ghostwriting" needs to be abandoned, relying on humans to create high-quality works with humanistic and ideological insights. When the information space is filled with 'digital waste', it cannot provide effective emotional connections for the public and loses its value support. ”Professor Li Jieqiong from the School of Journalism and Communication at Central University for Nationalities said that only touching stories like "Zhang Xueji Che" can give people the power to move towards goodness and upward through genuine emotional resonance. It is worth noting that in order to rectify the chaos of "digital waste", we must also prevent blurring the boundary between true originality and technological synthesis, which may lead to "accidental harm". Some creators have reported that their in-depth investigations and field notes, which took several months to complete, have been labeled as "suspected AI" by platform algorithms due to their smooth expression and neat structure, and have encountered flow restrictions or even delisting. Ding Daoshi believes that current AI detection tools have technical limitations, as they can only recognize language forms and sentence features, and cannot judge the authenticity, thoughtfulness, and originality of content. Rigorous academic papers and standardized non fiction works may be misjudged as AI generated. Some experts and scholars suggest optimizing algorithm logic, promoting the establishment of disclosure standards and anti misjudgment mechanisms for AI generated content, and clarifying the boundary between "AI assisted" and "AI ghostwriting". Let AI's "digital touch" fall into sincerity and authenticity, and spread to the era of good enabling intelligence with technology, so that traffic can become "reserve", thus forming the "increment" of all parties' development, and painting a clear landscape of the spread of "positive energy" on the Internet. (New Society)
Edit:Momo Responsible editor:Chen zhaozhao
Source:Economic Information Daily
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