According to the official website of the General Administration of Market Supervision, on April 8, the General Administration of Market Supervision, the National Development and Reform Commission, the National Cyberspace Office and other three departments jointly held a guidance meeting on Internet platform price compliance to guide Internet platform enterprises to implement the requirements of the Internet Platform Price Conduct Rules (hereinafter referred to as the "Rules"), compact the main responsibility, and regulate price competition behavior. The Rules will be officially implemented from April 10th. The meeting reported on the price compliance issues of some platform enterprises, requiring them to immediately rectify and draw lessons from others, establish and improve price compliance mechanisms, consciously maintain market order, and effectively prevent the occurrence of price violations. The meeting emphasized that platform enterprises should effectively regulate subsidy behavior, resolutely curb vicious price competition, and shall not falsely or exaggerate the amount and intensity of subsidies; We must fully respect the independent pricing power of platform operators, strictly prohibit interference in pricing behavior, and not force or indirectly force platform operators to participate in promotional activities and bear costs; We must adhere to the bottom line of honest operation, fully safeguard the legitimate rights and interests of consumers, and shall not charge any unspecified fees or engage in false promotions, price fraud, and other behaviors. The market supervision department will implement the decisions and arrangements of the Party Central Committee and the State Council, continuously strengthen the supervision of price competition, thoroughly rectify "internal competition", effectively maintain a fair competition market environment, and promote the formation of a market order with high quality, good price, and healthy competition. (New Society)