At a Chunfeng Power motorcycle store in Mexico City, the capital of Mexico, local consumers are offered a wide range of options, from small displacement city commuter scooters to medium to large displacement streetcars, race cars, and other models, as well as products suitable for outdoor scenes. On the large screens of the stores, a collection of videos from the Portugal leg of the World Super Motorcycle Championship is playing in a loop. Chinese motorcycle manufacturer "Zhang Xueji Che" won the championship in the two round main race of the event in its first year of competition, sparking a wave of consumer enthusiasm for buying Chinese motorcycles in the local area. Chinese motorcycles have really strong performance! ”Mexican city resident Ernesto and his companions are shopping for a new car in the store. He told reporters that he bought a Chunfeng power motorcycle last year and had an excellent riding experience. "After Zhang Xueqi won the championship, my friend quickly made up his mind to buy a new car. In recent days, the sales of our store have been very good. The reputation effect brought by the championship of 'Zhang Xueji Che' has kept our customer flow flowing, "the store manager Ruben Barnes told reporters." Chinese motorcycles are becoming increasingly popular in Latin American countries such as Mexico, and our stores will continue to expand in the future. "In recent years, motorcycles have become a new mode of transportation for many Latin American people due to their low prices, flexibility, and versatility. According to the latest data cited by the Italian website "Motorcycle Industry Data", the sales volume of motorcycles in Latin America will increase by 20.6% year-on-year in 2025, making it one of the fastest-growing regions in the world. In Brazil, the annual sales of motorcycles have expanded from less than 1 million units in 2018 to over 2 million units by 2025; Colombia will have over 1.1 million newly registered motorcycles by 2025; Last year, the sales of motorcycles in Peru reached 420000 units, a year-on-year increase of 25.3%, reaching a new high. Among them, Chinese motorcycle brands are increasingly gaining recognition in the Latin American market with their technological strength and excellent after-sales service. According to statistics from the China Motorcycle Association, China will export 6.7 million motorcycles to Latin America in 2025, a year-on-year increase of 11%, and an export value increase of 18%. At the 2025 Colombia International Two Wheel and Motorcycle Exhibition, Qianjiang Motorcycle showcased 30 new models, which attracted a lot of attention from consumers; In Mexico, Chunfeng Power has launched multiple best-selling motorcycle models, with sales growth of 42.9% in the local market last year; In Chile, the fire department has customized a batch of all terrain motorcycles with special configurations for Chunfeng Power to meet the needs of patrolling and disaster relief in mountainous areas, dense forests, and other places; In Brazil, Chinese motorcycle companies actively expand their inventory of parts, improve after-sales support and maintenance networks, and strive to eliminate consumers' concerns about new brands being "easy to buy but difficult to maintain"; In Argentina, Longxin General Motors' motorcycles have strengthened cooperation with local brands and rapidly expanded their market share. With the continuous release of transportation demand in Latin American cities, the continuous promotion of express delivery industry and cycling culture, the motorcycle market has enormous growth potential. Industry insiders say that Chinese motorcycle companies focus on long-term operations, pay attention to segmented market research, prioritize after-sales service and parts system development, continuously strengthen brand recognition and consumer stickiness, and thus win more and more praise from Latin American consumers. Multiple Latin American media have noticed that Chinese motorcycle brands are upgrading from "cost-effectiveness" to "technology and brand power", especially in terms of continuous progress in technology, design, racing, and brand building, making it possible for Chinese motorcycles to dominate the Latin American market in the future. (New Society)