Economy

New Economic Landscape of Spring: Empowering Intangible Cultural Heritage with Spring, Creating a New Picture of "Poetry and Distances" Together with Culture and Tourism

2026-04-01   

The spring breeze brings warmth, everything blooms, and people step out of their homes to embrace the beauty of spring. From the tea ceremony in Lingnan tea town to the Three Kingdoms elegant gathering by the river in Wuhan; From the flourishing scenery of the Flower Dynasty in the ancient city of Xiangyang to the live performances in the ancient capital of Cao Wei, intangible cultural heritage is integrating into the spring tourism scene in a vivid manner, activating consumer vitality and empowering local development. The spring in Luokeng, Shaoguan, Guangdong is awakened by ancient tea trees. On this land known as one of the "Top Ten Tea Towns in Guangdong", over 40000 century old tea trees stand quietly among the mountains, with the oldest one having grown in the mountains for 800 years. On March 28th, in the ecological tea garden of Meishan in Luokeng, the millennium old "Spring Mountain Tea Festival" ceremony kicked off. Yao compatriots and parent-child tourists shouted at the mountain in unison, and the voices of "sprouting" and "mining" echoed throughout the valley. About 50 stalls are spread along the grassland, with local tea companies, specialty restaurants, intangible cultural heritage workshops, and university teams appearing together, forming an open and multi format integrated consumption space. Shao Linbao, the person in charge of Meishan Ecological Tea Garden, said that we pay more attention to the immersive experience of "strolling and playing". Tourists can learn to sing tea picking opera in the intangible cultural heritage workshop, experience Yao bamboo pole dance in the interactive area, capture the beautiful spring scenery in the ancient style makeup area, and enjoy the fun of intangible cultural heritage culture in the tea garden in spring. On the banks of the Yangtze River, flowers and culture meet, and the spring scenery becomes more vibrant and elegant. Climbing up from Guishan in Wuhan, the corners of the Zhiyin Hall are adorned with pink and white flower branches, and ancient style actors make their debut on tour; As you reach higher ground, the Yangtze River Bridge and Yellow Crane Tower are framed together in the mirror, with the river breeze accompanied by floral fragrance and ancient charm, creating a full atmosphere. At the Huangjiawan Flower Festival in Xiangyang, a historic and cultural city in Hubei Province, 24-year-old Tuo Xin, dressed in a green gray round neck robe and carrying a bamboo flower basket, walked through the spring scenery with other Hanfu enthusiasts. Many people, like me, not only come to see flowers, but also to experience a cultural atmosphere, "said Tuo Xinqiang. People wear Hanfu, go for outings to admire flowers, visit markets, and taste spring tea, opening up spring in the way of ancient people and showcasing the new vitality of cultural tourism integration. In the coming weeks, as peach blossoms, cherry blossoms, azaleas and other flowers bloom one after another, we will organize corresponding themed activities every week to integrate flower appreciation with traditional customs and local characteristics, "said Shi Jinmin, General Manager of Huangjiawan Scenic Area. In the ancient city of Cao Wei in Xuchang, Henan, the spring atmosphere not only comes from the new greenery on the branches, but also from the lively cultural feasts of intangible cultural heritage. At 3 pm, the live performance of "Dancing Dream Diaochan" was in full swing, with the red clothed "Diaochan" dancing in the air and long sleeves curled up. This kind of performance is particularly good, it allows you to experience the historical atmosphere up close, "said tourist Qi Huabin from Tianjin. In order to activate the spring tourism market, the local area has deeply explored the culture of the Three Kingdoms, connecting scenic spots such as the ancient city of Cao Wei, the Spring and Autumn Tower, and the Prime Minister's Office of Cao Cheng, to create a high-quality Three Kingdoms cultural experience tour route. Programs such as "Welcome by the King of Wei", "Seven Steps to Poetry", and "Three Oaths in Taoyuan" have been staged in rotation, transforming historical stories into immersive intangible cultural heritage experiences. From the south to the north, the spring scenery is picturesque, and the intangible cultural heritage is like poetry. The integration of intangible cultural heritage and cultural tourism is transforming "spring traffic" into "economic increment". By creating immersive and interactive cultural new scenes, tourism has shifted from "resource dependence" to "scene driven", meeting the new demands for quality, personalization, and emotional consumption, and integrating traditional culture into modern life in a more vibrant way. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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