What are the endogenous development drivers of poverty-stricken areas and poverty-stricken populations? For Wang Fuping, a villager from Kelan County, Xinzhou City, Shanxi Province, it is a hope to change his income model and have access to "tourist food". For Ding Liangjun, a villager who returned from a big city to work hard, it is the confidence to rely on the resources of his hometown and continue to increase his income. For villager Sun Lifang, it is a place where the road has widened, there are more trees, the environment has improved, and life has become increasingly convenient. This year's No. 1 central document of the Central Committee proposed to "deepen the integration of agriculture, culture and tourism", "cultivate and strengthen the industry of enriching the people in the county" and "adhere to the integrated development of urban and rural areas". In recent years, various levels and departments in Kelan County, Xinzhou City, Shanxi Province, have used culture as a "pen" and local culture as a "scroll" to depict not only the rural landscape of the integration of agriculture, culture, and tourism, but also a new chapter in the continuous development of rural revitalization. Integration of Agriculture, Culture, and Tourism: A More Stable Income Base "Previously, the main source of income relied on doing odd jobs, but now with a fixed income, there is no need to wander around looking for work. ”In Wangjiacha Village, Songjiagou Town, Kelan County, there are many villagers like Wang Fuping who enjoy "tourist food". Wangjiacha Village, 22 kilometers away from the county town, what is the confidence in developing tourism industry? Zhao Lisheng, Deputy County Mayor of Kelan County and Director of the County Agriculture, Rural Affairs and Water Resources Bureau, introduced that relying on the unique resources of the Song Great Wall and the natural scenery of Heyeping Mountain, the local community encourages village collectives to integrate agricultural elements into tourism. In the past three years, the surrounding natural villages have attracted numerous tourists from surrounding cities and other places through the development of leisure tourism agriculture, which has not only driven the increase of village collective income but also increased the income of farmers. ”Zhao Lisheng said. This year's No. 1 central document of the Central Committee proposed that "we should deepen the integration of agriculture, culture and tourism, promote the upgrading of rural tourism, and develop a 'small and beautiful' cultural and tourism industry". Data shows that in 2025, Kelan County will receive about 350000 tourists, with a comprehensive tourism income of about 60 million yuan, which will drive 320 households to eat tourism meals and increase per capita income by more than 1000 yuan. Industrial employment integration: Farmers' lives are more prosperous, rural revitalization is based on industry, and employment is the most basic livelihood. When I heard about job opportunities in my hometown, I naturally chose to work there. ”In May 2020, Ding Liangjun, a villager from Mabaoquan Village, Songjiagou Town, Kelan County, resolutely returned to his hometown from a big city and joined a food production enterprise that uses sea buckthorn as its core raw material. Ding Liangjun calculated his income for himself: Although wages are high in first tier cities, expenses are high and he travels between the two places all year round. After joining the company, due to my management experience, I was appointed as the factory director of a processing plant in 2023, with a monthly salary increased to 6000 yuan. According to statistics, by 2025, the leading seabuckthorn enterprise in Kelan County will drive more than 4000 farmers to harvest seabuckthorn, with an average increase of 3500 yuan per household. The No. 1 central document of the Central Government in 2026 will regard "improving the effectiveness of industrial and employment assistance" as one of the important contents of "implementing regular and accurate assistance". Employment is an important guarantee for the income growth of rural population. ”Liu Huiping, the county mayor of Kelan County, stated that in the future, a full process tracking mechanism from output to stable employment will be continuously established, and regular follow-up visits will be made to migrant workers to promote the transformation of labor force from manual labor to skilled labor, and from short-term flexibility to long-term stable employment, ensuring that farmers' income from migrant work continues to increase. Integration of urban and rural areas: rural areas should be more prosperous and promote Chinese path to modernization, instead of "one side is a prosperous city, and the other side is a depressed countryside". Promoting urban-rural integration, new urbanization, and comprehensive rural revitalization must be coordinated to make agriculture stronger, rural areas more beautiful, and farmers richer. The changes in the village in recent years have been too great. The roads have widened, there are more trees, the environment has improved, and life has become more and more convenient. ”When it comes to the changes in the village in recent years, Sun Lifang, a villager from Sanjing Village, Sanjing Town, Kelan County, speaks highly of them. She pointed to the cement road in front of her house and recalled that in the past, this road was bumpy and bumpy, with mud on rainy days and dust on sunny days. Now, it is flat and spacious, and cars can drive directly to her doorstep. The transformation of infrastructure is not only happening in Mitsui Village. According to Wang Lei, member of the Standing Committee of the Kelan County Committee, Minister of the Propaganda Department, and Deputy County Mayor of the government, as of 2025, the county has successfully built 4 high-quality demonstration villages and 40 upgraded villages; Rural roads, water supply, rural houses, power grids and other upgrading projects were implemented, and rural cement roads, passenger cars, electricity and the Internet were all unblocked, greatly facilitating the production and life of farmers. If China wants to be rich, farmers must be rich. Agriculture and rural areas are still the shortcomings of China's modernization construction, but they are also "potential shortcomings". With multiple measures and long-term efforts, more efforts are being made to broaden the channels for farmers to increase income and become prosperous. Kelan County is making farmers' wallets fuller and continuously releasing the surging momentum of comprehensive rural revitalization. (New Society)