In recent years, the rapid development of new generation intelligent technology has not only changed people's production and lifestyle, but also profoundly reshaped cultural construction methods and cultural formats. The Outline of the 15th Five Year Plan for National Economic and Social Development of the People's Republic of China proposes to promote the integration of culture and technology, empower cultural construction with digitalization and information technology transformation, and develop new cultural formats such as digital animation, immersive exhibitions, online broadcasting, short videos, and micro dramas. To build a cultural powerhouse, we must seize the opportunity of digitization, cultivate and create new cultural formats, and effectively enhance China's cultural soft power. Promote the deep application of digital technology in cultural production. General Secretary Xi Jinping pointed out that "effective mechanisms for the integration of culture and technology should be explored, and the production process of cultural creation should be improved using internet thinking and information technology. The development of digital technology has opened up new possibilities for the innovation of cultural production logic. We should deeply apply digital intelligence technology to cultural production, using digital empowerment and information transformation of cultural construction as the starting point, to promote the transformation of cultural production content creation paradigms and stimulate creative vitality, transform cultural resource advantages into cultural development advantages, comprehensively expand the boundaries of cultural production, and enhance its efficiency. From the perspective of the creative paradigm of cultural production, the content creation paradigm of cultural production in the digital age is clearly reflected in the shift from "observation and thinking" to "human-machine collaboration". The so-called "human-machine collaboration" means both affirming the leading role of humans in cultural production and emphasizing the ability to use digital technology to calculate, analyze, and apply cultural production, thereby promoting the complementary advantages of humans and digital technology and continuously improving cultural production efficiency. From the perspective of resource transformation in cultural production, cultural production is based on the full exploration and formal transformation of cultural resources. To promote the deep application of digital technology in cultural production, it is necessary to conduct big data and intelligent analysis of basic cultural resources, promote the creative transformation of cultural resources, and provide effective cultural resource supply for cultural production. It should be noted that although cultural production in the era of digital intelligence has a preference for universality and standardization, this does not mean that the pursuit of audience segmentation and contextualization in cultural production can be ignored. Instead, we should adhere to a people-centered cultural production orientation, combine the high-quality cultural needs of the people, achieve intelligent production of culture, and fully demonstrate the spiritual attributes and emotional values of cultural production in the era of digital intelligence. Cultivate a competitive digital cultural industry. The cultural industry is the foundation of cultural development. General Secretary Xi Jinping pointed out that the cultural industry is a sunrise industry. With the deep integration of culture and technology, the cultural industry is developing rapidly, and the number of employees is constantly increasing. This is not only a rapidly developing industry, but also a huge talent pool. Cultivating a competitive digital cultural industry can provide strong support for the development of new cultural formats. Compared to traditional cultural industries, the cultural industry in the digital age has the characteristics of high technological empowerment, fast evolution speed, and strong integration ability. Based on this, cultivating a competitive digital cultural industry can be carried out in synergy from three aspects: enhancing integration, innovation, and dissemination. Firstly, as the fundamental unit of cultural production, the efficient allocation of cultural elements plays a fundamental role in the cultural industry. We should use digital intelligence technology to integrate a massive and dispersed variety of cultural production factors, and focus on the national major development strategy, based on the cultural resource endowments of various regions, layout digital creative industry parks, intelligent media platforms, digital cultural tourism complexes, etc. according to local conditions, promote the formation of a new industrial pattern of differentiated development and complementary advantages, and consolidate the industrial foundation with strong integration power. Secondly, the core competitiveness of the cultural industry lies in innovation. This requires us to adhere to the strategy of innovation driven development, enhance our original cultural innovation capabilities, develop benchmark digital cultural products with profound ideas, exquisite art, and excellent production that can demonstrate the Chinese spirit, Chinese values, and Chinese strength, and adhere to dedicating high-quality products to the people; Vigorously support and cultivate a group of excellent cultural enterprises and independent brands with core competitiveness, enhance the sustainability and leadership of high-quality cultural products and services supply, and forge the core of the industry with outstanding innovation. Finally, high-quality cultural supply cannot be separated from strong communication support. Communication is the bridge that connects content with the market, value and identity. Only by being good at using digital technology to innovate cultural expressions, exploring the construction of a new cultural consumption model that integrates online and offline, and combines performance and broadcasting, and creating a new cultural experience that combines reality and virtuality, can digital cultural products better reach audiences, win markets, and expand industry boundaries with efficient dissemination. Cultivate talents who possess both cultural literacy and numerical skills. Talents are not only the "key variable" for the innovative development of new cultural formats, but also the "value increment". The key to promoting the innovative development of new cultural formats in the era of digital intelligence lies in people. Only by cultivating a group of talents who possess both cultural literacy and numerical skills can we contribute a continuous stream of wisdom and strength to promoting the innovative development of new cultural formats. To this end, we should follow the practical approach of disciplinary construction, practical skills, and industry university research transformation, and carry out a full chain talent cultivation layout. Focusing on disciplinary support and academic research, relying on disciplines such as cultural studies, computer science and technology, intelligent science and technology, and communication studies, we will strengthen theoretical research on the deep integration of culture and technology, and cultivate a group of talents with solid theoretical foundations. On the basis of disciplinary construction, it is also necessary to promote the two-way interaction between theoretical cognition and practical skills. Through the joint cooperation of multiple entities such as government, schools, industries, and enterprises, a group of "cultural craftsmen talents" who are oriented towards market demand, cultural industry development, and cutting-edge digital technology can be cultivated to effectively solve the technical problems faced in the development of new cultural formats. In addition, the integration of industry, academia, and research helps to connect the talent chain, innovation chain, industry chain, and application chain, and has become a practical scenario for cultivating talents with both cultural literacy and digital skills. We should focus on the difficulties and bottlenecks of the digital cultural industry as the main battlefield, and support the construction of a number of high-level research and development platforms in the field of digital cultural industry, such as key laboratories, engineering research centers, and technology innovation centers, so that talents in the digital cultural industry can hone their muscles and grow strong in overcoming a series of "bottlenecks". Improve the healthy development system of new cultural formats. The new cultural format is a new thing, and it is inevitable to face some risks and challenges in the development process. In this regard, a diversified governance system that combines government regulation, industry self-discipline, and social supervision should be established, and a standardized development system for new cultural formats should be continuously established and improved. Although there are significant differences in presentation and dissemination between new cultural formats and traditional cultural formats, they are essentially socialist cultural formats that must adhere to the correct value orientation. To this end, it is necessary to strengthen government supervision, focus on preventing and resolving ideological and algorithmic risks, effectively enhance sense of responsibility and position awareness, and avoid homogenization and vulgarization. In addition, we need to strengthen industry self-discipline, while pursuing economic benefits, deeply recognize our social responsibility, adhere to the correct creative orientation, curb the unhealthy trends of "traffic first" and "consumerism", correct the negative tendencies of vulgarization and excessive profit seeking, and continuously meet the spiritual needs of the people while promoting steady improvement of economic benefits, so that new cultural formats can develop healthily on a transparent and standardized track. Author: He Xihui (Researcher at Central South University Base of Hunan Contemporary Chinese Marxism Research Center)