The Outline of the 15th Five Year Plan for National Economic and Social Development of the People's Republic of China proposes to deepen the development of tourism through culture and promote the construction of a strong tourism country through tourism. This is the first time that a tourism powerhouse has been included in the national five-year plan, which will have a profound impact on further improving tourist satisfaction, residents' sense of gain, enterprise competitiveness, and China's international influence. ”Dai Bin, a member of the National Committee of the Chinese People's Political Consultative Conference and President of the China Tourism Research Institute, said excitedly. Starting from the 2024 National Tourism Development Conference, General Secretary Xi Jinping has issued important instructions on tourism work, pointing out the need to accelerate the construction of a tourism powerhouse; By 2025, the Fourth Plenary Session of the 20th Central Committee of the Communist Party of China will review and approve the "15th Five Year Plan" proposal, deploying the "promotion of building a strong tourism country"; The strategic goal of building a strong tourism country is consistent and the path is becoming clearer when it comes to being included in the outline of the 15th Five Year Plan. Looking at the foundation, since the reform and opening up, especially the 18th National Congress of the Communist Party of China, China's tourism development has entered the fast lane, forming the world's largest domestic tourism market and successfully paving a unique path for China's tourism development. This year's government work report summarized the main work for 2025 and pointed out that "the vitality of the tourism industry has emerged, with a 16.2% increase in domestic travel and a 17.1% increase in inbound tourism". According to data from the National Bureau of Statistics, in 2024, the added value of tourism and related industries accounted for 4.35% of the country's gross domestic product, an increase of 0.11 percentage points from the previous year. Each number confirms that the tourism industry is increasingly becoming an emerging strategic pillar industry and a livelihood and happiness industry with significant characteristics of the times. Looking ahead, the tourism industry plays an important role in serving a better life, promoting economic development, building a spiritual home, showcasing China's image, and enhancing cultural exchange. During the 15th Five Year Plan period, as China's economic and social development moves towards a higher level, cultural and economic sectors are deeply integrated, and the people have higher demands for spiritual and cultural life, tourism development is facing new opportunities and challenges. Just after the National People's Congress and the Chinese People's Political Consultative Conference, Wu Guoping, a National People's Congress representative and chairman of Wuxi Nianhua Bay Cultural Tourism Development Co., Ltd., has been tirelessly preparing for two new projects. He introduced that the Kongtong Scenic Area project in Yantai, Shandong will build a complete ecosystem of "fairy fantasy theme+immersive performing arts+characteristic formats", providing tourists with a more diverse Eastern cultural experience; The Sanxingdui Cultural and Tourism Project in Guanghan, Sichuan aims to bring ancient Shu civilization to life in the present, creating a new type of cultural and tourism destination that integrates immersive tourism, interactive experience, and cultural dissemination, and better showcasing the charm of Chinese civilization to the world. A tourism powerhouse is not simply about leading in scale indicators, but about achieving an organic unity of tourist satisfaction, public benefit, strong industry, and cultural expression. It is a grand goal that can truly benefit the people, give dignity to practitioners, and promote the development of industries. ”Wu Guoping said that tourism practitioners have not only seized unprecedented opportunities of the times, but also shoulder practical responsibilities, and must truly work hard and achieve good results. Dai Bin believes that during the 15th Five Year Plan period, promoting high-quality development of the tourism industry requires effectively addressing issues such as uneven tourism development, insufficient tourist satisfaction, lack of new development momentum, and insufficient sense of gain for residents. It is necessary to deploy a series of targeted measures. In Wu Guoping's view, on the one hand, this requires always putting "convenience and benefit for the people" in the first place, not only improving the tourism public service system, but also solving the common difficulties of mass travel; We also need to tilt more tourism dividends towards the grassroots, drive people to increase their income and become prosperous, and truly build a win-win situation of "local development, people benefiting, and enterprises making profits". On the other hand, practitioners should use "embroidery skills" to polish service details, use "craftsmanship spirit" to forge product quality, and use innovative spirit to stimulate industry momentum. At the same time, regulatory authorities should strengthen comprehensive supervision and safety management of the tourism market, with zero tolerance for chaos such as bullying and forced shopping, and continuously improve the tourism consumption experience. Recently, Dai Bin led a team to conduct a series of research on topics such as "construction of integrated cultural and tourism scene content" and "cultivation of new national tourism routes and business entities" by conducting in-depth discussions with typical industry practitioners such as travel agencies, hotels, and homestays in multiple scenic spots, resorts, and theme parks across the country. Next, we will focus on conducting specialized research on the connotation of indicators for building a strong tourism country and the development monitoring system, in order to provide more solid theoretical, data, and talent support for promoting the construction of a strong tourism country. ”He said. The head of the Ministry of Culture and Tourism stated that we should take the integration of culture and tourism as the main line, with intelligence and integration as important focus points, promote the iteration and upgrading of traditional tourism industry, promote the deep integration of culture and tourism development, cultivate brands that follow performances, film and television, events, intangible cultural heritage travel, etc., launch new forms of integrated development such as culture, tourism, commerce, sports, agriculture, and industry, cultivate new growth points, create new value, form new advantages, and better meet the needs of the masses. (New Society)