Toys made from discarded electronic components, small horse shaped combs, carefully drawn thangka accessories... The Youth Magnetic Field Shopping Center in Jinjiang District, Chengdu, Sichuan Province, has attracted many consumers with its market. As soon as she entered the mall, college student Zhang Qian was overwhelmed. In front of a handmade stall, a golden small horse pendant made her unable to put it down. "I saw a market activity online, so my friends and I came to take a stroll," Zhang Qian said. This mall is very easy to browse, with exhibitions, markets, and photo opportunities. The mottled cement walls and open composite space, walking into the mall, bring an industrial breeze. As far as the eye can see, there are various trendy brands and diverse formats in retail, beverage, and gallery industries. It's both a store and an exhibition area, and we value the consumer experience very much. ”Wu Tianqing, the investment manager of the mall, said that the mall plans various experiential scenarios, and the ratio of experiential areas to commercial areas is about 6:4. Take the ongoing market as an example, with a limited theme and over 30 stores selling for a limited time, it attracts a large number of young customers. Named "Youth", this is actually an "old" shopping mall built in 2007. Previously, with outdated facilities and aging business models, passenger flow gradually decreased, and Wu Tianqing was in a hurry. To revitalize, one must transform, but she is unsure how to do so. We conducted research on the consumption preferences of young people in other places and selected art exhibitions as the entry point for transformation. ”In Wu Tianqing's view, combining curation with commerce can provide more possibilities for commercial spaces through art, culture, community activities, and other means, enhancing the interactivity and diversity of experiences. After the renovation is completed by the end of 2022, the shopping mall will reopen, breaking the traditional grid style of retail. Each store will have a booth, with a unique style of "one hundred stores, one hundred faces". The shopping mall plans new exhibitions every two months to promote consumption upgrading through diverse scenarios. It also organizes performances, markets, flash mobs, and other activities to transform traditional retail malls into urban trendy cultural spaces. Entering the first batch of 1807 brands to settle in the mall, the layout of the store is simple and tough, with a strong sense of the future. The founder of the brand, Lv Meng, introduced that the mall encourages brands and artists to co create scenes and express themselves in a personalized way. The unique space created by the brand independently enhances the "curatorial" shopping experience. On the 5th floor of the mall, a black and white style art installation is displayed. Many people are queuing up, and staff member Wang Zhaozhao is so busy that his feet are not touching the ground. "The ticket is 39 yuan per ticket, and it can sell 40-50 tickets a day. Many people like to come here to take photos." "Immersive digital imaging devices are installed in the atrium of the mall, and exhibition spaces are distributed on floors 2 to 5. Customers will visit the store along the way to increase their consumption contact points. Some exhibition and market activities will also be closely integrated with merchants. ”Chen Qianni, the person in charge of new media in the shopping mall, said that the Pudding Hand Account Market held in November last year was linked with the catering industry, attracting customers who participated in the event to buy coffee, desserts, etc., and mutually attracting traffic. After the renovation, the mall saw a 60% increase in foot traffic and a 40% increase in sales. Content is the scene, experience is the attraction. We plan to launch more themed markets, such as flower and bird markets, outdoor markets, and folk markets, to attract more types of customers, "said Chen Qianni. In Chengdu, by creating new scenes and adding new experiences, the traditional shopping malls have become "trendy": Tianfuhong Shopping Mall has launched the "millet" track, and the traditional department store has become a place for anime enthusiasts to punch in. There are many products such as badges, signboards, and handmade items, and young people wearing various fashionable clothes have come and gone; Chunxi Road Baisheng Shopping Center has introduced service formats such as archery, pottery, woodworking, and handicrafts to create an immersive consumption space... In 2025, the per capita service consumption expenditure of residents in Sichuan Province will increase by 6.0% compared to the previous year, and the retail sales of goods will increase by 5.4%. This year, we plan to tap into the consumption potential of transportation, home economics, online audio-visual and other fields, cultivate business entities, and expand consumption growth, "said the relevant person in charge of the Sichuan Provincial Department of Commerce. (New Society)