Optimistic about new trends and industries, multinational enterprises sharing new opportunities during the 15th Five Year Plan period
2026-03-24
The 2026 Annual Meeting of the China Development Forum will be held in Beijing from March 22nd to 23rd. On the forum, "opportunities" and "potential" have become the key words of discussion among multinational executives about the Chinese market. Based on long-term confidence in China's economic development, many multinational corporations have expressed their intention to further increase investment in China. In their view, during the 15th Five Year Plan period, new trends in Chinese consumption, technological innovation, and the development of emerging industries will bring enormous space and opportunities. Consumption is the core engine of China's economic growth. The outline of the 15th Five Year Plan places great emphasis on boosting consumption and expanding the supply of high-quality consumer goods and services, which is highly in line with PepsiCo's business priorities. ”PepsiCo Chairman and CEO Long Jiade said. Currently, consumption patterns are rapidly evolving, with consumers seeking products that are suitable for fast-paced lifestyles, concerned about health and well-being, and looking forward to convenient digital experiences. Based on this, PepsiCo Group will continue to build a rich matrix of health products in China. China vigorously boosts consumption, continuously improves consumer support policies, cultivates new growth points in consumption, and allows many multinational enterprises to smell new business opportunities. Since 2020, Nestle has added over 5 billion yuan in investment in China, mainly investing in high-end categories with great development potential such as pet food and infant food. ”Nestl é Group CEO Fei Nairui said. As one of the first multinational companies to invest in China, Nestle has always been optimistic about the growth potential of the Chinese economy and has confidence in China's dynamic and vast consumer market. Looking ahead to a new wave of consumer growth, Fei Nairui stated that whether it is functional nutrition, coffee, or pet care, consumers will prioritize products with higher quality and more personalized value. This consumption shift fully reflects the deep-seated demand of consumers for improving their quality of life. It also creates significant development opportunities for products based on scientific research and development, with excellent quality and the ability to adapt to the constantly evolving lifestyle demands. China has the world's most complete manufacturing system and a vast application market, and emerging industries are accelerating their development. China's innovative achievements will also benefit the world, opening the door to opportunities for multinational corporations. The Chinese market has shown vigorous vitality, with new technologies quickly implemented and products quickly pushed into the market, which is one of the distinct development advantages of China at present. The super large market, engineering and technical talents, solid industrial foundation, and open attitude towards new technologies have all formed unique collaborative advantages in China. ”Stefan Harten, Chairman of the Board of Directors of Bosch Group, said. For Bosch, China is far from just an important market. For many years, Bosch has invested and innovated in China, forming close cooperation with local customers and partners. This is particularly evident in the field of intelligent transportation. "The Chinese automobile market is moving rapidly from electrification to intelligence, making China one of the most important automotive innovation highlands in the world. Today, about 70% of Bosch's intelligent travel business in China comes from the cooperation of Chinese local automobile enterprises, which fully reflects the important value of local innovation. Relying on solutions developed in China, Bosch has also won a number of international projects, and innovation from China has begun to serve the broader global automobile market." Stephen Hartone said. China is shifting from high-speed growth to high-quality growth. While emphasizing independent innovation, China also recognizes the importance of foreign investment and technology in achieving ambitious goals. This is an invitation letter sent to foreign companies. ”Siemens AG Chairman Boleren said. Boleren pays special attention to the fact that artificial intelligence has been mentioned multiple times in the "15th Five Year Plan" outline. Siemens is constantly enriching its product portfolio, including hardware, software, and artificial intelligence solutions, which is also in line with China's vision of high-quality development. We are promoting the large-scale implementation of artificial intelligence in the industrial field and serving the world from China, "said Boleren. At BASF, the application of mobile robots for autonomous inspection work can achieve large-scale and high-quality data collection. Combining China's leading robotics technology with BASF's expertise in chemical production and data integration, both parties have enormous potential for win-win cooperation. ”BASF Group's Chairman of the Executive Board, Kelly, said. Kaili stated that factory intelligent assistants and mobile robots are highly valuable application cases, with its benchmark project being its new integrated base project located in Zhanjiang, Guangdong. This is BASF's heavyweight commitment of 8.7 billion euros to the Chinese market. BASF will carry out technology pilot projects in individual factories and quickly promote them on a large scale. The open China will also continue to provide convenience for multinational enterprises to invest and develop in China. Han Wenxiu, Deputy Director in charge of daily work at the Office of the Central Financial and Economic Commission, stated that in the face of the ever-changing international environment, China will steadfastly deepen reforms comprehensively and promote high-level opening up to the outside world. On the basis of fully lifting the restrictions on foreign investment access in the manufacturing sector, we will also focus on expanding market access and opening up areas in the service industry. The historical experience of over 40 years of reform and opening up fully demonstrates that China has a long-term stable and secure development environment, and is the best international capital security 'safe haven', "said Han Wenxiu. (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Economic Information Daily
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