In recent days, from north to south, from urban supermarkets to rural fields, a consumption boom named "spring" is surging vigorously. The reporter noticed that a composite economic form extending to the entire industry chain of "food, accommodation, transportation, travel, shopping, and entertainment" through "flowers" is taking shape. Regarding this, the interviewed experts believe that with the increasing demand of consumers for "ritual sense", "emotional value" and "outdoor experience", the spring economy has not only become a new highlight of the consumer market, but also injected strong momentum into activating the consumption market in the transformation from "appearance" to "output value". Speaking of spring, the deliciousness on the tip of the tongue is undeniable. The reporter visited supermarkets in Beijing and found that spring vegetables occupy the "C" position in the vegetable area. The fresh and tender Chinese toons are particularly eye-catching, one by one gently tied with thin rubber bands and neatly arranged on the crystal clear ice cubes. The tender buds are purple red with a shiny and unique aroma, attracting customers to stop and purchase. At a supermarket in Fengtai, Beijing, staff told reporters that in addition to traditional spring vegetables such as Chinese toon and bamboo shoots, Tianqiye, Banlangen green vegetables, Sichuan pepper sprouts, etc. have become the "new favorites" for people to choose from. The staff member stated that small packaged products are quite popular in the spring market this year, and new varieties are also selling well. From the platform data, the consumption popularity of "spring limited edition" cuisine is more intuitive. Meituan statistics show that since mid March, the search volume for "spring vegetables" nationwide has increased by 17.4% year-on-year. The demand for "trying new things in spring" has also ignited seasonal dining. On Meituan, the search volume of "spring food Congee", "fried spring food" and "spring food rice" increased by 85.4%, 91.9% and 108.9% year on year respectively. In terms of Tiktok group buying, since the beginning of the spring, the display volume and browse volume of "Spring Tea" related goods have soared by 1140% year on year, and the display volume and browse volume of "Longjing" have increased by 484%. Spring seasonal elements have become the core driving force behind consumer interest in purchasing. Spring is not only active on the tip of the tongue, but also blooms among the mountains and rivers. Spring breeze brings warmth, and thousands of acres of peach forests bloom in Yangshan Town, Wuxi, Jiangsu. Amidst the rosy clouds, a spring themed market opens, with Yangshan peach gum, non heritage cultural and creative products, and local snacks lined up in a row. In the depths of the peach blossoms, rural consumption is thriving. In Fenglongwan International Tourism Resort, Xundian County, Kunming City, Yunnan Province, thousands of acres of cherry blossoms bloom repeatedly. In order to transform "flower viewing traffic" into "consumption retention", Fenglongwan focuses on cherry blossoms, expands the boundaries of the "flower viewing+" business model, and builds a diversified cultural and tourism consumption system. It is worth noting that the policy spring breeze has also become the best support for the "spring economy". The reporter noticed that many provinces and cities have recently announced their "spring break" arrangements. Driven by the favorable policies and the upcoming Qingming and May Day holidays, the domestic tourism market is ushering in a new round of travel boom. According to data from Meituan Travel, in the past week, there has been a significant increase in flight bookings originating from Jiangsu, Zhejiang, Shanghai and other places, with the highest growth rate reaching 254%. Among them, bookings for parent-child homestays are hot in many places. From April 1st to 6th, the number of parent-child homestay orders from Nanjing customers increased by more than ten times year-on-year, and the growth rate of parent-child homestay orders from Chengdu customers also exceeded seven times; From April 28th to May 5th, the bookings of parent-child homestays by Hangzhou customers increased more than tenfold year-on-year. The driving effect of family outings on holiday consumption is becoming increasingly prominent. The trend of travel has also heated up the outdoor equipment market. The reporter learned from multiple platforms that sales of sunscreen products have been increasing since March, reaching their peak in May and showing a trend towards quality. Taking sunscreen clothing as an example, in the past two years, the sales growth rate of sunscreen clothing priced over 500 yuan on Tmall has been 20% higher than that of mid to low price bands, and the market size has grown by over 60% year-on-year. On the "What's Worth Buying" platform, sales of travel equipment such as travel bags, storage bags, and photography equipment have grown significantly. During the "March 8th Festival" promotion period, sales of these categories increased by 15.41%, 22.06%, and 21.16% year-on-year, respectively. Wei Xiang, a researcher at the Institute of Financial and Economic Strategy of the Chinese Academy of Social Sciences, believes that this spring's economy has shown three distinct characteristics: firstly, it has extended from "single flower appreciation" to "full industry chain", and various regions have effectively extended the consumption chain through the integration of "flower appreciation+camping" and "flower appreciation+market" formats; The second is to upgrade from "card style consumption" to "immersive experience", where consumers are no longer satisfied with "just taking a photo and leaving", but pursue deeper cultural participation and emotional satisfaction; The third is to shift from "short-term popularity" to "sustained retention", with many regions striving to convert spring traffic into brand assets through policy support and scene innovation. The heat of the spring economy is essentially a concentrated projection of consumption upgrading on the seasonal dimension. ”Wei Xiang further analyzed that the current consumer demand for "ritual sense," "healthiness," and "emotional value" continues to rise, which is highly in line with the core of the Spring Festival economy. In the future, if we can further break through the barriers to the integration of agriculture, culture, and tourism, improve rural infrastructure, the spring economy is expected to grow from a "seasonal phenomenon" to a "sustainable business model", injecting more certainty into the annual consumption growth. Hong Yong, deputy researcher at the Research Institute of the Ministry of Commerce, also believes that the hot spring economy scene outlines the resilience and vitality of the Chinese consumer market. It is not only a consumption feast about spring, but also reflects the profound transformation of residents' consumption concept from "meeting basic needs" to "pursuing quality experience". When policy dividends, industrial innovation, and consumption upgrading resonate at the same frequency, the story of spring no longer ends at the flowering stage, but becomes a lasting driving force to activate the consumer market, "said Hong Yong. (New Society)