The cultural mentor "went to the countryside" and the sunshine shone on the fields of horse hooves (water chestnuts) in Yangmei Village, Chijiang Town, Dayu County. Village cadre Lu Yanhua hoed down, the soil turned open, and the purple skinned horse hooves peeked out. Look! This hoe - wow! The chubby hooves are coming out! "She smiled heartily at the camera of her phone. In the live broadcast room, messages were scrolling through: "Really stress relieving!" "Remembering when I was a child!" "Leave me two pounds!" The muffled sound of hoeing, the joyful cries of children digging horse hooves, and Lu Yanhua's crisp commentary intertwined into a vibrant rural live broadcast scene - this is the "Year of the Horse Digging Horse hooves" live broadcast event she planned. It's hard to imagine that the female village official in front of me, who speaks fluently and has a strong sense of camera, was sweating profusely when she first helped the villagers live stream sales a few years ago. One sentence would freeze several times. The turning point will occur in the spring of 2025. As a cultural mentor, Zhang Haiguang, Deputy Director of Jiangxi News Client of Jiangxi Daily, walked into Yangmei Village and watched Lu Yanhua's live broadcast replay. He "diagnosed her pulse and prescribed a solution" for her, teaching her not to forcefully sell, but to explain like chatting with others; Teaching her how to set up live streaming scenes in the fields and even how to dress... Lu Yanhua, who had gained insight, became more and more proficient in her work and gradually cultivated a group of "fans". The sales of live streaming assistance to farmers exceeded 300000 yuan. In our research, we found that with the development of society, the demand for high-quality cultural products and services among the people is not only more vigorous, but also the willingness to actively create and express them is stronger. It is urgent to optimize the supply in a targeted and precise manner. ”Gong Jianwen, a first level inspector of the Propaganda Department of the Jiangxi Provincial Party Committee, said, "At the same time, there are still some shortcomings and weaknesses in the construction of rural culture, such as high dowries, large-scale activities, and lavish funerals and poor care. It is urgent for us to deepen and consolidate the grassroots cultural front, optimize service supply, and make rural culture 'live'; Deepen the construction of rural customs and make rural civilization "beautiful"; Promote industrial development and make rural economy "strong"; Cultivate cultural talents and make rural governance "excellent"! The "Four 100" Cultural Mentors Going to the Countryside Program has been put on the work schedule. In February 2025, the Propaganda Department of the Jiangxi Provincial Party Committee and the Civilization Office of Jiangxi Province will coordinate and deploy the selection of 100 news propaganda, preaching, literary and artistic, and intangible cultural heritage mentors from various groups such as professors, outstanding journalists, well-known artists, and inheritors of intangible cultural heritage in Jiangxi universities, and form a professional team of 400 people; According to the model of "4 mentors docking with 1 county-level new era civilization practice center", establish a sinking mechanism of "county and district ordering, mentor response", and smooth the road for high-quality cultural services to reach the grassroots level. The three levels of provinces, cities, and counties in Jiangxi have been linked together. Fuzhou City has launched the "4+4" model, selecting 4 municipal level cultural mentors for each county under its jurisdiction; Anyuan County has established a "County level Hundred Person Mentor Team"... Various regions have introduced supporting measures to select cultural mentors at their own levels, adding strength to the mentor team. In principle, cultural mentors should go to counties, townships, and villages for at least 60 days of service each year, and provide guidance and services at the grassroots level at least once or twice a month. ”Zhang Yuancheng, Director of the Civilization Practice Department of the Propaganda Department of the Jiangxi Provincial Party Committee, introduced that "we have also launched a digital management platform, which realizes the full process digital management and service of mentor work, and improves the accuracy of mentor work in rural areas." Grassroots masses have "become the protagonists" and gone down to the lowest level, making the "Four 100" cultural mentors more deeply aware of the importance of "down-to-earth". In the spring of 2025, cultural mentor and professor at Gannan Medical University, Lu Zhiyuan, traveled to 10 towns and streets in Zhanggong District, Ganzhou City within two months. In the old tea house at Fuqiaotou in Shuidong Town, she heard several villagers chatting and saying, "It's good to have a meeting to give lectures, but sometimes it feels tiring to listen." Another person answered, "If we could use our words and act out our story, it would be exciting!" The villagers' words made her ponder. Theory should not lie in documents, "Lu Zhiyuan said." It has to 'grow its own feet' and walk to the stove and field. "Combining her own artistic and aesthetic expertise, she carefully designed a six-month comprehensive training course for grassroots preaching skills. A few months later, still in that teahouse, a unique training achievement exhibition was on fire. The dowry is too high, it's not worth it. A happy family depends on our hands! "Several older sisters performed a situational drama in authentic dialect, vividly portraying the family troubles brought by the high dowry, and the audience burst into laughter and applause. After the performance, a big sister tightly held Lu Zhiyuan's hand and said, "Teacher Lu, you taught us to sing policies in the tune of tea picking opera and reason with the melody of mountain songs. Everyone is lovely to listen to!" In this way, ordinary villagers transformed from listeners to protagonists. They use language with a touch of soil to tell their vivid stories, injecting the most authentic warmth into policy theory. Seizing the primary task of cultivating grassroots cultural talents, the "Four 100s" cultural mentors have made "talent cultivation" a top priority, cultivating local backbone through various forms such as special training, paired assistance, and mentorship by famous teachers. They attract, cultivate, utilize, and retain outstanding cultural talents in daily exhibitions, performances, competitions, and other activities. By the end of 2025, 400 provincial-level mentors will help guide more than 8500 cultural talents such as grassroots lecturers, rural anchors, inheritors of intangible cultural heritage, and literary and artistic backbones, creating a group of "grassroots cultural teams that cannot be taken away". In the early morning, drum beats could be heard in the ancestral hall of Shiyou Village, Sanxi Township, Nanfeng County. Masked Nuo performers danced and moved in the passionate drum beats, each move exuding mystery and solemnity. Adjusting the angle again, we need to highlight the details of the Nuo mask... "Non heritage inheritance mentor Zhang Junhua and Fuzhou cultural mentor Wang Chenlei, together with their team, filmed a video for the Nanfeng Nuo Dance National Intangible Cultural Heritage Project, which is known as the" living fossil of ancient Chinese dance ". Ye Genming, the "uncle" of the Shiyou Nuo class, was very emotional: "Jumping Nuo is an old tradition in the village, but not many people outside know about it. After the cultural mentor came, he taught us how to make videos and do live broadcasts. Gradually, we learned how to promote ourselves. Now many tourists from other places come to come and watch us jump Nuo, and the village is much more lively than before!" The intangible cultural heritage mentor promotes the integration and development of intangible cultural heritage and cultural tourism industries, and creates a unique intangible cultural heritage brand; News mentors focus on the shortcomings of grassroots positive publicity and public opinion response, telling positive stories well and creating a good social atmosphere; The preaching mentor creates more down-to-earth and lively preaching brands through various forms such as dialect and local language, opera fast-paced boards, and mountain songs; Literary mentors closely follow the cultural welfare project and have launched a number of popular cultural volunteer projects... A large number of excellent cultural mentor projects have emerged, such as Pingxiang Xiangdong "Rural Handbooks", Nanchang West Lake "Sound Moving West Lake", Ganzhou Longnan "Li Xiang · Youth Talk", etc., which have effectively promoted the quality and efficiency of grassroots cultural construction. From "one-way transmission" of culture to rural areas to cultivating local talents for "self generation", from "flood irrigation" of cultural services to "precise drip irrigation" of cultural guidance, the "Four 100s" cultural mentors are like 400 raindrops falling onto the surface of grassroots culture, stirring up ripples and creating waves. After serving as a literary and artistic mentor in Wuning County for two months, Lei Hongyao, Vice Chairman of the Jiujiang Calligraphers Association, couldn't help but feel excited and wrote a lyric called "We are Cultural Sowers - Song of Cultural Mentors Going to the Countryside": "With the sound of the horn, culture is busy going to the countryside. We go to thousands of households and classrooms in urban and rural areas. We are sowers, propagandists, shoulder the mission, write poetry with footprints... sow the seeds of civilization and harvest the hope of the countryside. This lyric expresses the common voice of cultural mentors. Teacher Zeng, this is the scenery of Yangming Lake that I took early in the morning. What do you think of it? ”Wang Fangying, a photography enthusiast from Shangyou County, held up his phone and turned to seek advice from Zeng Zhengdong. Zeng Zhengdong, Vice Chairman of the Jiangxi Photographers Association, has become an active "planter" of photography enthusiasts in urban and rural areas of Shangyou. After being hired as a cultural mentor for the "Four 100s," he often visited Shangyou and conducted on-site lectures on mobile photography, teaching composition, lighting, and hands-on teaching of various photography techniques to his senior colleagues. Slowly, there are more and more people like Wang Fangying who love to take photos, learn and use them now. The daily production and living scenes of tea picking, landscape scenery, and She ethnic customs are captured and frozen into the most beautiful moments by villagers through mobile phone cameras. Cultural mentors coming to the countryside have significantly enhanced the sense of cultural gain among the masses. Following the "grassroots ordering, mentor taking orders" model, focusing on the diverse needs of the masses for spiritual and cultural life, mentors deliver high-quality cultural services to the streets, alleys, and fields. By the end of 2025, more than 15000 online and offline cultural activities have been carried out, greatly enriching the spiritual and cultural supply of the masses. Wang Jianhua, the "Four 100" cultural mentor and deputy editor in chief of Information Daily, assisted the ancient village of Wuyuan County to operate a official account, and connected cultural and tourism resources with "village stories" to activate consumption in the ancient village; He Zhiping, a member of the Chinese Calligraphers Association and executive director of the Shangrao Calligraphers Association, launched the "Yimo Inheritance" calligraphy project in Yiyang County, cultivating more than 30 local calligraphers... The footsteps of cultural mentors have integrated into the mountains and rivers of Ganpo, promoting the deep integration of "culture+". The news mentor used short videos and live broadcasts to promote products, and planned brands such as "Qi Xiang Jia Huo Live Room" and "Qing Shui Lobster Festival" to help sell agricultural products worth over 50 million yuan; Intangible cultural heritage instructors guide the development of cultural and creative products such as summer cloth embroidery and Ruichang Paper Cuttings, and promote the transformation of "fingertip technology" into "fingertip economy"; The lecturer provides an in-depth interpretation of the policies benefiting agriculture; Literary and artistic mentors guide the development of cultural tourism integration projects such as folk exhibitions and agricultural experiences, allowing rural characteristic brands to "make a name for themselves". Lai Shuhua, the cultural mentor of the "Four 100s" and the captain of the drama team at the Gannan Art Creation Research Institute, often goes to Anyuan County, which is the hometown of Gannan tea picking opera. In the past year, she has tried to incorporate stories from her neighbors and changes in her hometown into her plays, creating a series of tea picking dramas that are closely related to people's lives. During my time in Anyuan, the most touching thing was when one day after the performance, an 80 year old old woman held my hand and said, 'The people love watching Gannan tea picking opera, you must continue to perform!' Lai Shuhua said emotionally. 'I instantly understood that' Four 100s' is not a task, but sowing the seeds of culture in the mountains and fields of my hometown! '