The spring breeze has faith, and the flowers bloom at a certain time. Over the past weekend, as temperatures gradually rose, the cherry blossom garden near the Pingyao West toll station in Hangzhou welcomed a busy spring season. Data shows that from March 14th to 15th, the import and export traffic of the toll station exceeded 10200 vehicles, an increase of 385.26% compared to regular weekends. This winding transportation artery in the west of Hangzhou is no longer just a road leading to scenic spots, but also a "golden link" for the spring economy. Getting off the highway from the Pingyao West toll station, the air is filled with a faint floral fragrance. In the Hangzhou Cherry Blossom Garden, 600 acres of cherry blossoms are in full bloom, with a sea of flowers like clouds and crowds of people. Mr. Lou and his family from Jiaxing had just parked their car when they received a detailed cherry blossom viewing guide and ticket coupons at the "High speed Transportation and Tourism Integration Convenience Service Station" outside the toll station. It's very smooth to get off the highway from Pingyao West. The staff took the initiative to introduce discounts, and the whole family's tickets were discounted by 40%. This journey is both worry free and cost-effective. ”Mr. Lou's joy is beyond words. Convenient transportation and tangible discounts directly translate into the "value" of the scenic area. Shao Bin, the person in charge of Hangzhou Cherry Blossom Garden, introduced that the scenic area received about 22000 visitors over the weekend, including thousands of visitors who entered the park with high-speed discount vouchers. Faced with the concentrated flow of large vehicles released during spring outings, the Hangzhou South Management Center of Zhejiang Transportation Group Expressway (hereinafter referred to as "Hangzhou South Management Center") not only ensures smooth traffic, but also promotes integration. We closely follow the main line of 'highway+cultural tourism' and upgrade the traditional toll window to a comprehensive service platform that integrates convenient services, safety publicity, and cultural tourism promotion. ”Luo Xinlei, the administrator of the Hangzhou South Management Center's Old Yuhangbei Toll Center, said that in the face of the high traffic in spring, the toll center has made early judgments and deployed additional personnel at key toll stations to dynamically adjust lane configurations, allowing every tourist who comes in search of spring to pass through quickly and enjoy slowly. According to statistics, in the past two weekends, the total import and export flow of 9 toll stations along the Hangzhou Shaoxing section of the Hangzhou Ring Expressway West Double Line reached 77900 vehicles, an increase of 53.70% compared to the usual weekend. The highway network is like a series of "capillaries", accurately conveying the strong popularity of the urban area to the surrounding cultural and tourism terminals, achieving a transformation from traffic "flow" to cultural and tourism "retention". Highways not only connect beautiful scenery, but also build bridges for rural revitalization. At the "Gongfu Exhibition and Sales Platform" at the Pingyao West Toll Station, local agricultural specialty products such as Yuhang Jingshan tea attract drivers and passengers to stop. Transportation services, local cultural tourism, and characteristic agriculture mutually empower each other, accelerating the transformation of "beautiful scenery" into "beautiful economy". We hope to make 'on the road' a part of the journey through service upgrades. ”The person in charge of Hangzhou South Management Center stated that this year they plan to collaborate with the cultural and tourism departments to integrate functions such as high-speed travel, scenic spot reservations, and dining and accommodation. Through a digital platform, tourists can scan codes to generate personalized itineraries. In the future, we plan to add "car window scenic check-in points" to display real-time updates of surrounding attractions, match "cultural concentration" with "road network density", and improve "tourism temperature" with "service accuracy". (New Society)