A development path that starts in the county-level market and then goes nationwide is becoming increasingly feasible and attractive. Although it has been under construction for some time, there is still great momentum for returning home. Just like netizens leaving comments, I now understand the taste of "picking up flowers at dawn and dusk". I still remember when the car drove into the main road of my hometown county town, a familiar yet unfamiliar aura hit me. The original old bus station has been relocated, and a modern shopping center has been built on the original site. Along the way, brands such as Huawei experience stores, busy snacks, and new energy vehicle charging stations came into view one after another. I was taken aback, and today I witnessed the trend of new products sinking from big cities to county towns and rural areas. Returning home, I chatted with my younger brother about the changes I had seen along the way. My younger brother was surprised by my surprise and calmly said, "Nowadays, there are brands in big cities, and even in county towns." So, he counted with his fingers when these brands would enter the county towns. My younger brother's account can be mutually confirmed with industry statistics. According to statistics, Luckin Coffee has entered over 1500 county towns, covering more than 80% of the country's counties; KFC has entered over 400 previously unexplored blank cities; The new cities that Hema will enter in 2025 are mainly third tier and county-level cities. Watching the villagers come and go in the novel brand stores, experiencing the consumption that was only available in big cities, I seem to hear the footsteps of modernization walking towards my hometown. The integrated development of urban and rural areas in China is undergoing a profound structural leap. The sinking market represented by county towns and rural areas not only embodies the hope of villagers for a better life, but also opens up incremental space for China's development. Along with it comes the renovation of the way the Chinese New Year is celebrated. The traditional practice of gathering together before playing mahjong has been replaced by a wider range of options. My cousin suggested going to the newly opened cinema to watch Spring Festival movies; The elderly believe that the ecological park, which is located along the mountain, is worth taking their children to explore. Ecological parks and amusement parks are crowded with people, and the Revolutionary Memorial Hall is also bustling with activity. From the crowded crowd, I feel that the consumption in the county town is more diverse and the choices are more abundant. At the same time, the sinking market is not just passively accepting the infiltration of resources from big cities, but has a dynamic force that profoundly changes the logic of economic and social operation. The cumulative exposure of "Village BA" on the entire network has exceeded 120 billion people, and the "Village Initial" mass competition has greatly released the consumption potential of the county; Concerts are becoming popular in county towns, and by the first three quarters of 2025, 45.6% of all mixed plate concerts nationwide will be held in third tier and below cities; This year's Spring Festival movie box office accounted for nearly 53% of third - and fourth tier cities... With the increasing consumption capacity of county towns and rural areas, this development path that starts in the county market and then goes nationwide is becoming increasingly feasible and attractive. The sinking of the digital economy is also strengthening this trend. My cousin naturally placed an order for a few tea drinks on her phone after a meal. She said that logistics are now convenient, and some colleagues even place orders for card issuance online. Smooth logistics have integrated the county into the national unified market and reduced the cost of entrepreneurship in the county. My cousin and sister-in-law used to work in Guangdong. My younger brother learned skills and accumulated clients from Guangdong. In recent years, he has returned to the county and started a clothing factory. To take care of his two children studying in the county, my cousin and sister-in-law worked in her brother's factory, achieving employment at home. I heard that there are still many young people returning to their hometowns to start businesses, involving multiple industries such as clothing and electronic products. Digital technology and logistics networks have connected the county town with infinite distance in an invisible way. From this, we can better understand that the development of sinking markets is actually the result of two trends working together: on the one hand, the acceleration of the construction of a unified national market has further facilitated the flow of resources from big cities to counties; On the other hand, county-level populations have higher expectations for a better life after their income has increased. The dual directions of top-down and bottom-up trends have jointly stimulated the endogenous driving force of the sinking market. Today, county towns and rural areas are no longer just nostalgic, but also have development opportunities brought by the sinking market, as well as the vigorous vitality of young people returning home for innovation and entrepreneurship. My hometown is also riding the east wind of the times, running with big cities. The resilience and vitality of countless county towns and villages are the profound driving force behind the stable and far-reaching development of the Chinese economy. (New Society)