On March 15th, Apple adjusted its commission policy for its App Store in mainland China and stated that it will always maintain an overall rate level that is not higher than other countries and regions. This not only means that Apple's previous discriminatory treatment towards Chinese developers will be effectively eliminated, but also indicates that Apple will establish a long-term mechanism to effectively ensure that Chinese developers can continue to innovate in a fair and reasonable business environment. This is the first time in 16 years since the official entry of the Apple App Store into China in 2010 that the "Apple Tax" has been lowered. Apple's official statement revealed a key information: adjustments will be made based on communication with Chinese regulatory authorities. Apple's adjustment in China this time did not charge any other fees, and there is no "trick" of "openly lowering and secretly increasing". For example, in addition to commissions, payment processing fees are also charged in Japan, and core technology fees are charged in the European Union, resulting in local developers still bearing high overall fees. According to comprehensive calculations by industry developers, this has basically reached the lowest level of overall rates globally. Based on the magnitude and attitude of Apple's recent adjustments, it is not difficult to speculate that the Chinese regulatory authorities have exerted effective pressure on it, reflecting their continuous improvement of digital market rules and enhanced regulatory discourse power in the process of deepening the normalization of anti-monopoly supervision. In fact, the alleged monopoly of the Apple App Store has long been criticized by the market. Apple is a closed ecosystem, and there is only one app store within the Apple ecosystem. Apple users can only install apps through the Apple App Store and have no other choice. The Android system is highly open, and in addition to the Google Play Store, it also supports vendor stores such as Huawei and Xiaomi, as well as third-party app stores. Android users have multiple options when installing applications. Strengthening anti-monopoly supervision over large technology companies is the trend worldwide. From Google being required to split its advertising technology business in the United States, to Apple being forced to open up "sideloading" (third-party distribution and download channels) in countries and regions such as the European Union and Japan, to Amazon facing anti-monopoly investigations in the digital market, the tech giant's "walled garden" is being breached by anti-monopoly swords. Especially in the era of artificial intelligence, large technology companies have penetrated more deeply into the lives of ordinary people, posing greater potential threats. We should strengthen anti-monopoly supervision, maintain fair competition market order, stimulate market innovation vitality, protect the legitimate rights and interests of consumers, and safeguard the development of the digital economy. China continues to strengthen anti-monopoly and anti unfair competition law enforcement and judiciary, treating domestic and foreign enterprises equally. In recent years, the State Administration for Market Regulation has lawfully investigated and dealt with monopoly cases such as Alibaba Group's "two choice one" monopoly case and Meituan's "two choice one" monopoly case, filed investigations into Google and Ctrip, and conducted further investigations into Nvidia. At the same time, the State Administration for Market Regulation has innovated its regulatory methods, timely pointing out problems, transmitting pressure, and urging rectification of enterprises with potential risks through various means such as market research, reminders, and administrative interviews. Under the high pressure of anti-monopoly, the reduction of the "Apple Tax" in China will bring a win-win situation for all parties. China's 5 million developers will reduce their annual cost expenditures by more than 6 billion yuan, and the prices of consumer membership subscriptions, game recharge, live streaming rewards and other scenarios are expected to decrease. The entire industry is expected to break the old pattern of interests. However, it is worth noting that Apple has not yet opened up "sideloading" in China, and Chinese users do not have multiple payment path options such as third-party payments and external chain payments. The market highly expects that under continued regulatory pressure, Apple can also quickly remove the "fence" in China. In today's world, the market is the scarcest resource. China has a huge market advantage and has shifted from "exchanging market for technology" to "creating technology through market". China has a superior innovation environment and talent reserves, constantly iterating business application scenarios, rapidly developing digital economy, and active market competition, which can bring unique growth opportunities to multinational technology companies. I believe that with the deepening of the construction of a unified national market and the continuous improvement of the digital governance system, the digital economy will surely usher in greater development opportunities. (New Society)