Economy

AWE2026 Observation: When AI begins to 'read' life

2026-03-16   

A refrigerator that can recognize fresh ingredients; An air conditioner that can automatically adjust temperature by sensing body temperature; A floor sweeping robot that can climb stairs independently... In the 170000 square meter exhibition area of the China Home Appliance and Consumer Electronics Expo (AWE2026), more than 1200 global companies are responding in their own ways to the most "trendy" topic of the moment: how AI can change lives. In August 2025, the State Council issued the "Opinions on Deepening the Implementation of the 'Artificial Intelligence+' Action," which clearly stated the need to promote the 'smart connectivity of all things' of intelligent terminals and cultivate an ecosystem of intelligent products, with smart homes being one of them. As more companies begin to expand their ecological map in the exhibition hall, and as Chinese enterprises evolve from "selling products" to "exporting lifestyles", China's manufacturing industry is completing an overall transition from quantitative to qualitative changes. From "single device" to "overall intelligence", before the large-scale application of AI, the competitive logic of intelligent hardware was "explosive driven". Whoever can create a product with sales of tens of millions can occupy a place in the market. AWE2026, The wind direction is changing. The relevant person in charge of Gree Electric Appliances brand stated that this year's AWE and AI are moving from single machine intelligence to full scene linkage. Consumers are no longer satisfied with a "talking household appliance", they are more looking forward to one-stop, high-quality whole house solutions. The data also confirms this point. The China Household Appliance Service and Maintenance Association predicts that the market size of whole house intelligent systems will reach 280 billion yuan by 2026, with a penetration rate exceeding 35%. The focus of industry competition is shifting from the technical parameters of a single product to meeting the systematic needs of users for intelligent living. In this context, small appliances are also embedding whole house intelligence. Supor empowers its product matrix through core technology platforms, including heating technology for rice cookers, pressure control technology for electric pressure cookers, and nutrient extraction algorithms for wall breaking machines, to achieve systematic industrial upgrading. If whole house intelligence is the industry consensus, "pan robotization" is the forefront trend. Ge Jin, the president of Proverse Robotics, who participated in the exhibition for the first time, observed an interesting change: the boundaries between the three major fields of consumer electronics, automobiles, and robotics are becoming increasingly blurred, and all parties are jointly building a new ecology of "human-machine symbiosis". During this process, robots are gradually becoming the mainstream trend of the new generation of consumer electronics and entering people's lives. From 'passive response' to 'active service', as space begins to perceive human presence, the next step is inevitably a change in service methods. Wanjiale is exploring on another track. They use electrolytic purification technology to "physically reform" the quality of bathing water. It is reported that for a long time, bacteria and chemical residues in bath water have been hidden anxieties of consumers - skin sensitivity, itching after bathing, hair damage and other issues are often closely related to residual chlorine and bacteria in the water. Wanjiale has implanted a titanium metal electrolysis device into the interior of a water heater, which effectively removes bacteria and chemical residues from the water through the micro nano level active substances produced by electrolysis, solving the health hazards caused by secondary pollutants in water from the source. Professor Tang Yulin from the School of Environment at Tongji University believes that household hot water management is shifting from "passive response" to "active prediction and intelligent regulation", with water use data being perceptible, traceable, and optimizable. With the continuous deepening of the "Healthy China" strategy, health management is accelerating from the medical scene to the daily family scene. The kitchen, as a supply station for household energy, has become the first line of defense for safeguarding health. The relevant person in charge of Supor stated that in the future, household appliances should not be passive tools for work, but rather "health partners" who actively serve their families. The person in charge of Aosha Intelligence believes that from the perspective of industry trends, this year's new trend is very clear: technology is undergoing a deep transformation from "flashy technology" to "pragmatic and beneficial to the people", and achieving group breakthroughs. The most significant trend we feel, both domestically and overseas, is that technology consumer goods are undergoing a profound "value return" and "scenario extension". The product form has changed from "single product going global" to "scene leading", the competitive logic has changed, and the way of going global naturally needs to change as well. The most notable change in this year's AWE exhibition hall is that robots are becoming "new members" of households. Hisense has launched three product matrices: butler robots, companion robots, and humanoid robots. Aisida has clarified its strategy for humanoid robots, focusing on the "smart kitchen" scenario and developing humanoid robots with cooking functions. Yuan Luobo, a subsidiary of SenseTime Technology, uses AI chess robots to enter the home companionship scene, covering three major categories: chess, Go, and international chess. At CES in January this year, we received nearly millions of dollars in intention orders from North American and European customers. Overseas customers are no longer just looking at cost-effectiveness, they are starting to pay attention to the technological originality and design aesthetics of Chinese brands. ”The person in charge of Aosha Intelligence said. According to the latest data from the General Administration of Customs, China exported a total of 802.852 million household appliances from January to February this year, a year-on-year increase of 16.4%. The global competitiveness of Chinese household appliances is shifting from cost advantages to technological and brand advantages. Many people think that robots are still far away from the lives of ordinary people, but in our view, robots have begun to move towards households. This process is not achieved overnight, but rather a gradual evolution from specialized to universal. We will see more specialized robots targeting specific scenarios, such as cleaning and companionship, entering households first; With the maturity of the supply chain and the iteration of algorithms, general-purpose humanoid or service-oriented robots will accelerate their landing. ”Ge Jin said. According to the analysis of the China Household Appliance Service and Maintenance Association, the home appliance industry is undergoing a profound transformation from "digital intelligence leap" to "service quality change". Users have transformed from passive recipients to participants in service design and value co creation. This exhibition shows people that AI is changing lives, not just a marketing gimmick. It is entering the daily lives of thousands of households from the products and solutions in the exhibition hall. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:People's Daily

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