In recent years, foreign people's favorability towards China has been increasing. This is closely related to Chinese culture going global. The influence of China's literary and creative products on the world is increasing, forming a new wave of "China fever". There are two characteristics worth noting, one is that this type of dissemination has strong continuity and attention, which can be said to be a constant stream of hot topics and focal points; Secondly, this kind of dissemination truly reaches ordinary people around the world, allowing them to see the true image of China, feel the vivid face of China's development, and the unique charm of Chinese culture. The widely discussed 'Cool China' is a reflection of this situation. How do you view this change in cultural globalization? On the one hand, it benefits from the abundant vitality of China's new popular literature and art. Whether it is the global dissemination of micro dramas, the widespread popularity of Chinese games, or the sustained influence formed by online literature, they are all first based in China, accurately capturing the vivid texture and historical context of Chinese society, triggering emotional resonance among ordinary people, and winning a huge audience in China. This sense of authenticity and creativity derived from local life has become the foundation for overcoming cultural barriers and obstacles; The inherent popularity and affinity of this popular art have won market heat for going global, enabling the Chinese public's "enjoyment" to smoothly transform into "widespread resonance" with international audiences. On the other hand, it is related to the new form of Internet and the new form of cultural industry developed in China. These new forms and business models not only provide efficient and convenient platforms for the creation and dissemination of literary and artistic works, but also reshape the path and methods of cultural dissemination. For example, the rise of short video platforms has enabled micro dramas to quickly reach global users in a lightweight and fragmented form, breaking through the limitations of traditional film and television dissemination in terms of time and space; The development of digital reading platforms has enabled Chinese online literature to overcome language barriers and gain a large number of loyal readers overseas through translation and localized operations. These new forms and business models greatly lower the threshold for cultural globalization, making it easier to break through some barriers and distortions, enhance the possibility of cultural outreach, and allow more literary works with Chinese characteristics to blend with audiences from different cultural backgrounds. Young creators have been immersed in new forms and formats for a long time, familiar with them and skilled in them, thus resulting in a continuous stream of creativity. The combination of the above two aspects and the dual drive of local innovation and new business support have made Chinese literature and art go to sea no longer an isolated work of international dissemination, but has formed a cultural ecosystem with self hematopoietic ability, which continues to show the world the diverse charm of Chinese culture and the spirit of contemporary China. What we need to do today is to seize the rare opportunity and window period on this basis, continuously inject strong momentum into the development of new popular literature and art for Chinese culture to go global, open up new paths and spaces for going global with new creations and categories, and enable new creative groups that can lead social trends and cultural interests to play a greater role. Cultural globalization has broad prospects and a promising future. (New Society)