Focusing on the profound transformation of culture and art
2026-03-13
Spring tide surges, everything is renewed. With the acceleration of breakthroughs in a new round of technological revolution and industrial transformation, a profound transformation is unfolding in the cultural and artistic fields in the face of new propositions raised by the times, media, audiences, and other aspects. Digital expansion of reality, algorithmic reshaping of perception, short videos challenging long narratives, artificial intelligence questioning the boundaries of creation... Only by deeply understanding the essence of change can we stimulate the powerful driving force of innovation and creation; Only by constantly facing the challenges of the times can we win the vast space for cultural prosperity and development. In any family, we will see small-scale "divisions": your parents, your children, you and your husband or wife, each seemingly having their own spiritual circles, receiving specific information, having their own discourse, and immersing themselves in different entertainment activities. Under the reflection of the mobile phone screen, each of you has a 'small world'. However, in this kind of 'enjoying oneself' and 'enjoying oneself', a question is like an elephant in the room that is ignored: is spiritual communication becoming thin in your home? Are there any common topics beyond daily affairs? Can you still listen patiently, speak with trust, and even understand what the other person is saying? Expanding this issue to the entire society, we can see the major challenges faced by culture and literature in this era: how to summon the masses among the masses, how to recognize commonality and universality in differences, how to transcend the "small world" and enter our common world, how to recognize and understand universal memories, experiences, emotions, and values? The rapidly developing and changing life is bound to be an increasingly colorful life. In the diverse world, we feel the surging vitality, beauty, and hope, but at the same time, this inevitably brings about profound anxiety in constructing 'who am I'. The decentralization of information dissemination is both a cause and a result of this demand. In the logical inertia of commodity production and circulation, seeking and manufacturing consumers means constantly setting themes, inventing labels, amplifying differences, and fostering differentiation. Driven by the logic of AI technology, when a person forms a mapping relationship with super artificial intelligence alone, what we may see is not only the fragmentation, but also the atomization of spiritual life under infinite subdivision. In this context, literature and art require a high degree of cultural consciousness. Personality used to be an important path to reach the peak, but we also need to go through "personality" and "individuality" to achieve a comprehensive understanding of the ontology of literature and art. Literature and art do indeed gaze upon and identify a person or a group of people, but this gaze is not meant to confine them within their particularity, but to lead them towards a broader population and world. Throughout history, literary and artistic works have varied greatly, but within them lies a fundamental "cornerstone" text, which is to engage in dialogue and communication amidst rich differences, maintain spiritual connection amidst numerous difficulties, and ultimately deeply connect people with diverse experiences, emotions, and values, forming a cultural community. The style and dissemination of literary works may initially be "niche", but the fundamental motivation and dream of this creator lies in the vastness of the world, in the "masses" he belongs to and identifies with. We see the effect of the "cornerstone" in the TV drama: a shared historical memory is awakened, and our universal beliefs in unity, peace, and justice passed down from generation to generation are strongly reaffirmed. Those who follow this drama will strongly feel that this is where "we" and "I" are. Similarly, in the book publishing market of the past year, non fiction and amateur writing have become a remarkable phenomenon, which is not accidental. People from different life backgrounds are sharing their own life experiences, which is confirming and building our common "cornerstone". Those unfamiliar and distant people, those who are closely related to us but have not yet entered our field of vision, are thus known to us. The exchange of experience and emotions allows readers to recognize the connection between themselves and others, and this connection, this broader identity, expands our spiritual and life worlds. Building a cultural and spiritual "cornerstone" for the masses in mass communication poses enormous challenges and vast possibilities for literature and art in this era. This "cornerstone" text is not abstract, it is deeply rooted in the common cultural traditions and historical memory of the Chinese nation, rooted in the socialist core values, rooted in the historical process of the great rejuvenation of the Chinese nation, rooted in our personal experience and social practice of closely connecting with others and society, and pursuing a better life. The cornerstone "does not mean the elimination of individuality and uniqueness. It is the overall recognition of the world and life. There are countless differences, and the Tao is everywhere. Every island and star has its own meaning, but the island faces the earth, and the stars mark the starry sky. (New Society)
Edit:Quan Yi Responsible editor:Wang Xiaoxiao
Source:people.cn
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