The opening ceremony and cultural exchange activities of the "Jing Feng Chu Yun Hong Kong Macao Tour" Macau Station were held on the morning of the 11th at the Gangding Theater, a UNESCO World Heritage Site in Macau. The event showcases the profound heritage and vitality of Jingchu culture through various forms such as opening ceremonies, cultural exhibitions, traditional Chinese music performances, cooperation agreements, and book donations, building a new bridge for cultural exchange between Hubei and Macao, and further enhancing the recognition and love of Macao compatriots for excellent traditional Chinese culture. The event is jointly organized by the Propaganda Department of Hubei Provincial Party Committee and Zijing Culture Group Co., Ltd. Liu Haijun, Executive Vice Minister of the Propaganda Department of the Hubei Provincial Party Committee, delivered a speech, stating that this event further promotes resource sharing, platform construction, mechanism consultation, and complementary advantages between Hubei and Australia in cultural tourism, media cooperation, film and entertainment, and cultural heritage protection. Together, they will unite to inherit and promote excellent traditional Chinese culture. Holding a book donation and signing ceremony at the same venue. Liu Haijun, on behalf of the organizers, presented the "Jingchu Library", a collection of the great achievements of Jingchu culture, to the University of Macau Library, opening a new window for Macau compatriots to understand Jingchu history and appreciate the Yangtze River civilization, and injecting abundant resources into cultural and academic exchanges between Hubei and Macau. Hubei Changjiang Radio and Television Media Group and Macao Broadcasting and Television Co., Ltd. have signed a memorandum of cooperation, in which the two sides will carry out in-depth cooperation in cultural dissemination, content co creation, platform interoperability, and jointly enhance the dissemination and influence of Jingchu culture in Macao and Portuguese speaking regions. A multicultural exhibition area was set up at the event site, covering art exhibitions, public interactive art creations such as reliefs and tie dye, Hubei Classic Film Exhibition, Jingchu Non legacy Cultural and Creative Exhibition, and "Jingchu Library" Book Exhibition. The immersive cultural experience allows on-site guests and Macau residents to experience the diverse charm of Jingchu culture up close. Subsequently, the "Jingfeng Chu Rhyme Folk Music Concert" was performed at the Gangding Theater, which brought together various traditional instruments such as erhu, flute, Jinghu, chi, xun, etc., showcasing the unique charm of Jingchu folk music to the fullest and winning applause from the Macau audience on site. (New Society)