With the "Su Chao" ticket stub, you can visit Tongli Ancient Town for free, and enjoy accommodation discounts in Xinjiang with tickets to Dao Lang's concert... A small ticket stub has become a pivot to leverage the entire industry chain of food, accommodation, transportation, travel, shopping, and entertainment. The 'ticket economy' has also become one of the hot topics of concern for representatives and members during this year's National People's Congress and Chinese People's Political Consultative Conference. The current development of cultural tourism has bid farewell to the traditional model of single scenic spots and single tickets, and has shifted towards comprehensive consumption in all scenarios, all chains, and all time periods. ”Tang Yueqiang, a National People's Congress representative and member of the Standing Committee of the Guizhou Provincial People's Congress, pointed out in an interview that the ticket economy is rooted in the demand for scene integration under consumption upgrading, and is a beneficial practice for the high-quality development of the cultural and tourism industry. In the view of Long Guoying, a member of the National Committee of the Chinese People's Political Consultative Conference and dean of Jiangxi Flight University, the key to ticket economy lies in "leveraging the momentum", that is, utilizing the popularity and traffic brought by events and other activities, overlaying tourism services, and achieving customer source sharing and consumption conversion. Yang Yuni, a member of the National Committee of the Chinese People's Political Consultative Conference and president of the Yuni Culture and Art Inheritance Center, stated that the economy of ticket stocks has driven the cultural and tourism industry to shift towards comprehensive integration, creating a new scene for traditional culture such as intangible cultural heritage that is "participatory, consumable, and communicable". This year's government work report proposes the high-quality development of cultural tourism industry and the enrichment of integrated formats such as cultural tourism, sports, and commerce. Some analysts believe that in order for the economy of ticket stocks to achieve significant development, more efforts need to be made in "linkage" and "experience". Yang Kai, a National People's Congress representative and county magistrate of Sandu Shui Autonomous County in Qiannan Prefecture, Guizhou Province, said that in the long run, we should not stop at ticket discounts, but should deeply cultivate tourist experience and improve service quality. He gave an example of the "Village Horse" horse racing competition in Sandu Shui Autonomous County, which focuses on horse racing activities, expands its influence through technological empowerment, enriches its connotation with intangible cultural heritage, and constructs a complete industrial chain of "race drainage consumption conversion public income increase", driving more than 37000 people to increase their income. Kong Feifei, National People's Congress representative and Deputy General Manager of Xinjiang Yili Cultural Tourism Industry Group Co., Ltd., suggested that more catering, shopping, and transportation enterprises be included in the ticket linkage system to build a broader consumption loop. At the same time, we will strengthen the systematic operation of IP, combine local folk culture and natural scenery, create recognizable sports events, performing arts activities, food festivals and other IP, improve surrounding products and experience routes, and form a lasting ecology of deep integration of culture, tourism, sports and commerce. (New Society)