Recently, the China Night and "Chinese Flavor" themed tourism promotion event, jointly organized by the China International Cultural and Tourism Exchange Center, ITB China, the Chinese Tourism Office in Frankfurt, and the Berlin Chinese Cultural Center, was held in the center of Berlin, Germany. As an important Chinese themed industry event during the 2026 Berlin International Tourism Fair, China Night showcases China's rich and diverse tourism resources and food culture through tourism promotion, food tasting, cultural exhibitions, and corporate exchanges, and helps promote cooperation between the Chinese and foreign tourism industries. This event is also the first stop of the 2026 "Hello! China" themed overseas roadshow organized by the China Foreign Cultural and Tourism Exchange Center. Zhang Weiguo, Director of the China Foreign Cultural and Tourism Exchange Center, stated in a video speech that the event will become an important platform for the Chinese and foreign tourism industry to showcase resources, discuss friendship, and promote cooperation. David Lutz, Senior Vice President of Berlin Exhibition Company, the organizer of the Berlin International Tourism Fair, stated that China is one of the most dynamic and promising tourism markets in the world, and its digital trend and deep experience demand are affecting the development of global tourism products and marketing strategies. This event is an important opportunity to connect the Chinese tourism industry with the global market. Zhou Zhanfeng, Director of the European Market Department of China Travel Service's Entry Department, promoted China's overall tourism image around its iconic tourism resources and inbound tourism facilitation measures, with a focus on emerging tourism products such as food exploration, cultural depth tourism, and high-tech experiences. Shandong, Hubei, Chongqing, Macao, and Yan'an in Shaanxi are the cooperative destinations for this event. German young man Si Fanke, who has been studying and working in Shandong for a long time, told the story of his own experience of "hospitality in Shandong". The on-site Qingdao beer and Kongfu pastries showcased the unique flavors of the Qilu land. Zhu Hongjun, vice general manager of China Travel Service in Hubei Province, talked with AI doll "Dolphin Treasure" to show the new business form of digital empowerment of cultural and creative industry. Wudang Tai Chi performance, cultural and creative butter biscuits and brick tea tasting let the audience feel the beauty of Jingchu. Kevin Hart from Canada expressed his love for Chongqing's "8D Magic City" based on his own experience. The special snacks such as Fuling Zhacai and Ciqikou Fried Dough Twists also gave the audience a glimpse of the charm of the "Hot Pot City". The Director of the Tourism Bureau of the Macao Special Administrative Region Government, Claudia Mo ë t, introduced the cultural and tourism resources of Macao as a World Heritage City and the United Nations' "Capital of Food". Lion dance performances, avocado cakes, and other activities allowed the audience to personally experience the unique beauty of the integration of Chinese and Western cultures in Macao. Yan'an showcases the majestic and magnificent scenery of the Loess Plateau through cultural and creative exhibitions. (New Society)