This year's government work report proposes the high-quality development of cultural tourism industry and the enrichment of integrated formats such as cultural tourism, sports, and commerce. Representative Xu Yixian, Secretary of the Party Working Committee and Secretary of the Jiyuan Municipal Committee of the Jiyuan Industry City Integration Demonstration Zone in Henan Province, deeply felt: "The cultural and tourism industry is full of vitality and unlimited potential. During this year's Spring Festival holiday, Jiyuan's cultural and tourism industry was fully operational and booming, with a year-on-year increase of 16% in holiday passenger flow, delivering an impressive performance. Jiyuan, Henan is the source of Jishui and the birthplace of Yu Gong's spirit of moving mountains. Jiyuan has abundant mountain and water resources and superior cultural and tourism endowments. Representative Xu Yixian said that since 2025, Jiyuan has vigorously cultivated cultural and tourism as a new high growth industry, fully promoted the integrated development of "cultural and tourism+various industries", and focused on building the core IP of "cultural and beautiful Jiyuan", continuously unleashing the potential of cultural and tourism consumption. The development of the cultural and tourism industry requires not only resources but also innovation. ”Representative Xu Yixian introduced that Jiyuan has planned to launch the "Culture and Beauty Jiyuan+" series of activities, successfully creating important cultural and tourism event brands such as the Wangwu Mountain Cultural Tourism Festival and the "Cool Tide Play" cultural and tourism consumption season. They have also launched immersive, interactive, and drainage oriented cultural and tourism projects such as "Jishui Changge", "fully activating the vitality of cultural and tourism development and effectively enhancing the carrying capacity and reputation of cultural and tourism". With the increasing demand of the people for a better life, cultural tourism also needs to be comprehensively improved in quality. ”Representative Xu Yixian suggested fully tapping into local cultural resources, accurately assessing and grasping the attractiveness and competitiveness of cultural and tourism projects, avoiding blind investment, effectively enriching the high-quality supply of cultural and tourism, and meeting the high-quality living needs of the people. (New Society)