A set of cross-border consumption data from this year's Spring Festival has made the globalization trend of "AI+consumption" clear and perceptible. The payment data released by Ant Group and WeChat team during the Spring Festival showed that the number of Alipay "AI payment" users exceeded 100 million; The offline consumption amount in Malaysia and Maldives increased by 131% and 186% respectively year-on-year; Inbound tourists' consumption of Alipay increased by more than 80% year on year. In addition, driven by the Milan Winter Olympics, in Italy, the transaction amount of WeChat mini programs during the Spring Festival period surged by over 190% year-on-year, becoming the "fastest dark horse" in the global year-on-year growth rate of transaction volume. Behind these numbers is a cross-border consumption boom driven by AI technology, which has also attracted the attention of representatives and members of the National People's Congress and the Chinese People's Political Consultative Conference. From 'people looking for services' to' services looking for people ', AI has transformed consumption from' people looking for services' to 'services looking for people'. ”Nie Zhuqing, a member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of Pengxin Group, stated in an interview with Science and Technology Daily that through precise matching and instant fulfillment, consumers can more conveniently obtain personalized services, thereby activating potential demand that has been suppressed for a long time. Nie Zhuqing further analyzed that AI has promoted the digital transformation of the service industry, expanded the coverage and density of high-quality service supply, filled the service gaps in sinking markets and low-density areas, further strengthened the domestic market, and provided strong impetus for expanding domestic demand, stabilizing employment, and ensuring people's livelihood. At the international level, the upgraded service model and consumer ecology of digitization have significantly enhanced the international competitiveness of China's service industry, injecting new momentum into promoting domestic and international dual circulation and expanding external demand space. Zhang Lianqi, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and President of the China Enterprise Financial Management Association, also believes that activating and matching people's needs is the key to unleashing consumption potential. To break down barriers and build bridges for cross-border consumption, we need to make the source of consumption come out and flow. Ultimately, we need to make the people willing, willing, and happy to consume. So, how does AI change the actual experience of consumers in cross-border consumption scenarios? The key lies in "demolishing walls" and "building bridges". For consumers, the most intuitive feeling of the impact of AI on the consumer experience is that cross-border consumption is no longer troublesome and has become more reassuring. In the past, language barriers were the first barrier to overseas shopping. Nowadays, AI is tearing down this wall. Nie Zhuqing stated that with the help of AI technology, the platform can achieve real-time translation in multiple languages and cross-cultural semantic understanding, helping consumers to have a clearer understanding of overseas product details, service standards, and after-sales support, and reducing the information threshold for cross-border consumption. With the support of AI, there are solutions to the problems that consumers often worry about in cross-border shopping, such as opaque product information and unclear after-sales support. Nie Zhuqing introduced that nowadays, enterprises can rely on AI technology to create international cross-border service and trading platforms with high credit ratings. Integrate global supply chain, logistics, payment, after-sales and other full chain resources, and build a transparent and trustworthy cross-border credit system based on objective data such as real transactions, performance records, and user behavior. This can effectively reduce information asymmetry and transaction risks. With information and trust, consumption will naturally flow smoothly. ”Nie Zhuqing said. Nowadays, when users make payments at overseas merchants, the AI system behind them can not only complete payment instructions, but also integrate merchant performance records, global consumer evaluations, dynamically evaluate service quality, generate intangible "trust indices", and match corresponding after-sales guarantees. A safe, stable, and trustworthy cross-border consumer trust relationship is taking shape. With the continuous integration of AI and digital platforms into consumer scenarios, China's vast service consumption market is becoming an important 'experimental field' for the application of new technologies. The integration of digital payment, intelligent translation, credit evaluation and other technologies is driving the continuous improvement of cross-border consumption infrastructure. ”Zhang Lianqi stated. Data shows that by 2025, over 10 million inbound tourists have directly consumed in China through "foreign card internal binding" or overseas electronic wallets, driving a year-on-year growth of over 100% in inbound consumption scale. At present, Alipay+has connected over 40 electronic wallets and 10 national level QR code networks worldwide, covering approximately 1.8 billion consumers. In Zhang Lianqi's view, it is necessary to strengthen top-level design in the future, promote the construction of infrastructure such as digital payment networks and cross-border credit systems, and provide a safer and more convenient consumption environment for global consumers. Nie Zhuqing also suggested that the application of AI technology in cross-border service platforms should be further increased. By accurately identifying consumer demand, optimizing performance and service experience, more high-quality goods and services can reach consumers across geographical limitations, further unleashing global consumption potential. (New Society)