Economy

Anchoring 'stability' and 'goodness' to activate new momentum in the real estate market

2026-03-11   

We will focus on stabilizing the real estate market. This year's government work report has set a clear tone for the development of the real estate industry in 2026. Representatives, committee members, and industry insiders interviewed by reporters stated that the policy direction for 2026 clearly indicates that China's real estate industry will accelerate the construction of a new development model through the coordinated efforts of supply and demand, anchor the new development path of seeking progress while maintaining stability, and put the word "good" first, and stimulate new momentum in the real estate market. The new changes bring more room for imagination. This year's government work report proposes to implement policies to control incremental growth, reduce inventory, optimize supply, explore multi-channel revitalization of existing commercial housing, and encourage the purchase of existing commercial housing with a focus on affordable housing. Compared to previous government work reports, there is an additional word 'etc.' added. The word 'wait' carries a thousand words of weight, with a clear policy direction. ”Zhai Meiqing, a member of the National Committee of the Chinese People's Political Consultative Conference and Chairman of Xiangjiang Group, stated that the character "etc." has expanded the housing supply from a single guarantee purpose to a diversified livelihood purpose, giving local governments greater autonomy and operational space. For example, it can be used for affordable housing and can also be flexibly converted into resettlement housing, talent housing, employee dormitories, youth apartments, etc; It can effectively reduce inventory, activate existing assets, and quickly fill the gaps in people's livelihood security, achieving a win-win situation of stabilizing the market, benefiting people's livelihoods, and preventing risks. Yan Yuejin, Vice President of Shanghai E-house Real Estate Research Institute, also believes that the simple word "wait" is actually an "open answer sheet" left for local governments and business entities to fill in, opening up the imagination space of trillions of existing assets for the market. Yan Yuejin stated that for local governments, "collection and storage" is no longer simply "buying houses", but a complex "allocation of resources". We must abandon the simple approach of allocating public rental housing or affordable housing in a one size fits all manner in the past, and instead determine housing based on local population structure (aging rate, youth inflow), industrial demand (manufacturing workers, e-commerce practitioners), and development stage, according to demand and production. For industry institutions, the era of operating existing assets is coming. With the diversification of storage purposes, the demand for asset operation capabilities in the future market will experience explosive growth. Whether it is the aging design capability required for transforming into elderly care facilities or the community service capability required for operating talent apartments, they will become key indicators for measuring the core competitiveness of real estate companies or operating institutions. Only by further expanding the use of existing commercial housing and activating existing resources through multiple channels can the 'stability' of the real estate market be achieved. ”Zhai Meiqing stated that stabilizing the real estate market is a key prerequisite for rebuilding residents' consumption confidence. Once housing prices stabilize, the people's "wallets" will be stable, and their consumption confidence will return. And perhaps this is precisely where the government once again clearly stated the profound meaning of "destocking" - to revitalize the stock as the starting point, balance market stability and people's livelihood security, and promote the high-quality development of the real estate industry. The government work report on promoting the construction of "good houses" in an orderly manner proposes to promote the construction of safe, comfortable, green and intelligent "good houses" in an orderly manner. Promoting the construction of "good houses" is not only the direction of transformation in the real estate industry, but also the expectation for improving people's livelihoods. In 2025, as the first year of "good houses" in China's real estate industry, from the first inclusion in the government work report at the beginning of the year to the establishment of standards, the quality of Chinese housing has further improved, and "good house" projects have been launched in various regions. In 2026, "good houses" will be mentioned again, and at the same time, specific action paths will be set for the high-quality development of the industry through the implementation of housing quality improvement projects and property service quality improvement actions. Wang Qiong, Deputy General Manager of China Construction Intelligent Land, a subsidiary of China Construction First Engineering Bureau, stated that every step in China's housing development, from the basic guarantee of "having a place to live" to the pursuit of quality "having a place to live", to the spiritual aspiration of "having a happy place to live", deeply echoes the people's expectations for a better life. The construction of "good houses" has pointed out a clear direction for the high-quality transformation of the real estate industry, promoting the industry's transition from "scale expansion" to "quality improvement". Zhang Dawei, Chief Analyst of Zhongyuan Real Estate, stated that the government work report not only emphasizes promoting the construction of "good houses", but also synchronously deploys actions to improve housing quality and property services, marking that the industry has shifted from solving the problem of "whether there is" to meeting the "whether it is good or not". He believes that the promotion of the construction of "good houses" is a direct reflection of the high-quality development of the real estate industry during the "15th Five Year Plan" period, which undertakes an important guiding direction for improving living quality. While fully focusing on comfort, it also activates the demand for improvement with safety, green, and smart characteristics. The government work report on building a higher level of housing foundation points out that we will deepen the construction of basic systems and supporting policies for the new model of real estate development. At the same time, the draft outline of the 15th Five Year Plan clearly proposes to accelerate the construction of a new model for real estate development, improve the housing system with multi subject supply, multi-channel guarantee, and simultaneous rental and purchase, and achieve a higher level of housing. This series of high-level and coherent strategic deployments has provided important guidance for the high-quality development of the real estate industry during the 15th Five Year Plan period. At present, China's real estate industry has formed a complete policy framework covering short-term market stability, medium-term structural optimization, and long-term institutional construction, focusing on six directions: tailored policies for cities, revitalizing stock, ensuring supply, improving quality, risk prevention and control, and mode transformation. ”Zhang Dawei believes that this marks the official departure of China's real estate industry from the old cycle of high leverage, high turnover, and high housing prices, and moves towards a new development stage of stable operation, optimal supply, heavy guarantee, quality improvement, and risk prevention. Zhai Meiqing stated that this marks the transition of China's housing industry from "having a house to live in" to "living well, stably, and with peace of mind". She suggested that the next step is to revitalize the stock, activate the replacement cycle, increase efforts in the collection, storage, and conversion of existing housing, vigorously support the "old for new" exchange of residential housing, and break through the bottlenecks in the circulation of existing housing; Accurately releasing reasonable housing demand, focusing on supporting rigid and improved housing demand, further optimizing credit policies, reducing related taxes and fees, and lowering residents' housing costs; Improve the quality of housing, boost market confidence, focus on the construction of "good houses", continuously strengthen the work of ensuring the delivery of buildings, improve the information disclosure mechanism of real estate enterprises, and enhance the sense of security of home buyers; Strengthen government enterprise collaboration, stabilize market expectations, smooth the circulation of existing and incremental housing, empower consumption upgrading with the stable operation of the real estate market, and inject momentum into economic growth. (New Society)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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