By 2025, the "Su Chao" as a local mass sports event will become popular throughout the country. In 2026, before the start of the Northeast Super League, it has already become a widely watched "traffic driver". During the 2026 National People's Congress and Chinese People's Political Consultative Conference, "urban supermarkets" will inevitably become a hot topic. The representatives and committee members brought fresh practices from their respective regions and fields, analyzing the code behind the development of "urban supermarkets" from a spark to a wildfire from different perspectives, and discussing the experience and inspiration of "urban supermarkets" in gathering people's hearts, improving the economy, and promoting development. The popular code: the excitement points of the masses "Everyone unanimously believes that the success of the" Su Chao "was due to various reasons, but the most fundamental one was to make the broad masses of the people love and participate. ”Several members of the Jiangsu delegation to the National People's Congress share the same view. In 2025, from its opening on May 10th to the final on November 1st, the "Su Chao" attracted over 2.43 million live spectators over a period of 176 days, with an average of over 28000 spectators per game. Seven matches at the Nanjing Olympic Sports Center had an average of over 60000 spectators, and the final reached a new high of 62329 spectators. National People's Congress representative and Shanghai Sports School women's football coach Shui Qingxia shared her immersive experience of "Su Chao". "I went to the scene to queue up to buy egg cakes and various souvenirs, and thoroughly felt the fan culture.". In Shui Qingxia's view, the reason why "Su Chao" is so popular is precisely because it satisfies the consumption desire of young people to "leave at will", making the arena a new scene for family and friends to gather and emotionally resonate. The "Su Chao" led the way, followed by many others. "City Super" events such as "Gan Chao", "Xiang Chao", "Meng Chao", and "Dian Chao" successively appeared, and the popularity of mass football matches continued to rise. As a native of Jiangxi, Xu Shixiao, a National People's Congress representative and Olympic champion in kayaking, has always been paying attention to the "Gan Chao". Last year, in preparation for the National Games, I could only use my phone while lying in bed late at night. As soon as I opened it, it was filled with images of 'Gan Chao' - ordinary people from all walks of life running, shouting, and laughing on the green field. The hot and steamy energy could be felt even through the screen, just like the spiciness of Jiangxi, delicious enough! "At the National People's Congress and Chinese People's Political Consultative Conference, the upcoming 'Northeast Chao' in May this year has become a new hotspot. This competition, jointly organized by the sports bureaus of Liaoning, Jilin, Heilongjiang, and Inner Mongolia provinces, will gather eight city representative teams to participate. Li Pengyu, a representative of the National People's Congress and deputy secretary of the Shenyang Municipal Party Committee, was enthusiastic when talking about the "Northeast Super", and his catchy phrase "Mountains and seas cannot be stopped, Northeast Super Cool" has shown full dissemination power on the Internet. The protagonist this time is not a professional player, but a master in the workshop who twists wrenches and plays' World Wave 'after work. He is a half grown boy who is tanned on the school playground, and a' wild ball king 'who flaunts his skills in the fire brigade and delivery team. We just want to burn this fire back to the purest life of the people! ”Li Pengyu said. Recently, Wang Xindi, a Liaoning athlete who won the men's freestyle skiing aerials championship at the Milan Winter Olympics, announced his joining the "Northeast Super" Shenyang team. 'Northeast Super League', I'm here! 'Wang Xindi said. She plans to train and adjust with the Shenyang team at the end of March. She is very grateful for the platform of' Northeast Super League ', which allows football enthusiasts to participate. Wealth Code: Economic Growth Point. Wang Chengbin, a member of the National Committee of the Chinese People's Political Consultative Conference and Secretary of the Party Group of Jiangsu Provincial Federation of Social Sciences, introduced that in 2025, "Su Chao" will become a hot topic and a "golden pivot" to drive consumption. Data shows that during the 2025 season, the number of visitors received by A-level scenic spots in the home city increased by 17.4% year-on-year, and the consumption of cultural tourism in other cities through UnionPay channels increased by 27.1%. In terms of further deepening the integration of culture, tourism, sports, and commerce, "Su Chao" has enormous potential. After attracting nearly 40 partners in the previous season, the 2026 "Su Chao" new season will welcome 24 well-known enterprises to form a "luxury sponsorship matrix". The 32 small and micro enterprise sponsorship seats publicly drawn have attracted more than 3000 small and micro enterprises and individual businesses to actively register. One game, unlimited business opportunities. The enormous economic potential brought by "urban supermarkets" is receiving increasing attention from more and more places. National People's Congress representative and Mayor of Yongzhou City, Chen Ailin, introduced that with the help of the "Xiangchao" platform, Yongzhou has connected food, accommodation, transportation, travel, shopping and entertainment through a single event, and local agricultural products have also gone from being unsold to selling well. We have set up second and third viewing venues, which have boosted the flow of customers in the commercial district and boosted the nighttime economy. The city is bustling with fireworks, and the whole city is thriving. A good 'urban super' event is a 'drainage engine' for regional economy. ”Shui Qingxia said, "The 'two-way rush' brought by sports events not only drives tickets, but also transportation, accommodation, catering, and surrounding retail consumption." Shui Qingxia believes that if "urban super" events can develop on a regular basis, it can fully promote the new model of "following the events to travel", extending sports consumption from a single viewing to a multi format and multi scene service consumption cluster. Taking the popular "Su Chao" as an example, its success has driven the craze for football matches across the country, confirming the enormous potential for the deep integration of matches with culture, tourism, and commerce. Li Xiaoxia, a National People's Congress representative and professor at Shenyang University, believes that as the first regional mass football event in China, the "Northeast Super League" not only carries the mission of enhancing the vitality of sports in Northeast China, but also will become a new engine to boost consumption and promote the economy. Fusion Password: The breakthrough point of development, "City Supermarket", is like a thread that connects all aspects of society. A local "city supermarket" often becomes a communication platform for fans from multiple regions. Xu Shixiao introduced that "Gan Chao" has not only been highly praised by local fans, but also attracted the attention of fans from surrounding provinces and cities. Fans of Huangmei in Hubei and Susong in Anhui are not satisfied after watching the game. A ticket serves as a 'pass' to explore ancient kilns and climb Mount Lu, turning watching the game into a' deep tour '. One game brings everyone's hearts together, which is the charm of sports, "she said. After 'gathering', it is' merging '. A competition provides an opportunity for win-win cooperation between industries, allowing different business formats to unleash strong economic momentum through integration. By promoting the integration of culture, tourism, sports, and commerce through sports events, and stimulating consumption vitality such as' culture+',' tourism+', and' sports+',' Su Chao 'has set an example. "Wang Chengbin analyzed that this fully demonstrates that investing in people will bring new opportunities for the development of modern service industries and create new space for the development of education, health, and cultural undertakings. A competition provides a lever for collaborative development between regions, allowing different regions to seek common development paths through integration. Liu Zheng, a member of the National Committee of the Chinese People's Political Consultative Conference and dean of Shenyang Sport University, said that "Northeast Super League" is expected to become a regional football brand with national influence. The 'Northeast Super League' has its own regional emotions and communication topics, making it a high-quality regional sports IP and a new practice to promote the revitalization of Northeast China. A competition provides a stage for communication and exchange between different ethnic groups, allowing them to move towards a better future through integration. Zhang Weidong, a representative of the National People's Congress and the governor of Diqing Tibetan Autonomous Prefecture in Yunnan, introduced: "On the 'Dian Chao' competition, players of all ethnic groups cooperated harmoniously; on the stands, people of all ethnic groups cheered in unison; and outside the competition, tourists of all ethnic groups tasted delicious food and experienced folk customs. This game consolidates friendship, sublimates identity, and people of all ethnic groups share the feast of the competition, enjoying and being as close as a family. Based on a good foundation and looking to the bright future, the representatives and committee members actively provided suggestions and ideas for the next development of the 'City Chao'. In the process of exploring the commercialization of sports events, it is necessary to strengthen top-level design at the policy level. ”As the president of the Hongkou District Football Association in Shanghai, Shui Qingxia conducted an analysis based on her own experience in organizing and hosting matches. She believes that the transparency of the current competition information is not enough, and the approval procedures are quite cumbersome. We hope that the country will further increase its support for the development of sports events, while moderately simplifying the approval process, encouraging more social forces to participate in the preparation and operation of events, and providing support for venue use and local policies for eligible events, in order to better unleash the long-term momentum of sports consumption. Bao Mingxiao, a member of the National Committee of the Chinese People's Political Consultative Conference and honorary dean of the China Sports Development Research Institute at Beijing Sport University, believes that in the past two years, the "urban super" series of events has developed rapidly, but each region needs to pay attention to establishing an event system that is suitable for its own situation and characteristics. He said that our past competition system was mainly prepared for athlete training, and the future competition system suitable for developing the competition economy should be more oriented towards the general public. Wang Chengbin suggested that policy supply should be strengthened, the vitality of private investment should be stimulated, and new demands, new formats, and new models should be constantly emerging in fields such as skills training, cultural tourism, healthy elderly care, and sports and art education. While meeting the high-quality living needs of the masses, consumption potential should be further released and economic vitality should be stimulated. During the second "Ministerial Channel" of the conference, Gao Zhidan, Director General of the General Administration of Sport of China, stated in a media interview that during the "15th Five Year Plan" period, popular sports activities such as "village BA" and "city supermarket" will flourish everywhere, effectively transforming the development achievements of sports into a happy experience that the people can feel and enjoy. We will further tap into the potential of the sports industry, optimize the industrial structure, improve the industrial chain, cultivate industrial talents, and make the 'hot steam' of the sports industry bring about the 'thriving' of sports consumption. ”Gao Zhidan said. (New Society)