Sci-Tech

Boosting consumption, 'hardcore technology' enters the 'fireworks world'

2026-03-10   

During the 14th Five Year Plan period, China's consumer market remained the second largest in the world, and the fundamental role of consumption in economic growth continued to strengthen. Facing the "15th Five Year Plan", we need to make technological innovation the key variable to activate consumption. The key is to create new scenarios, make experiences more tangible, and streamline the chain: to make technology not only "visible", but also "useful"; Transform temporary heat into sustainable consumption. As the night deepens, thousands of drones soar and transform like sparks over the Qiansimen Bridge in Chongqing, creating a "sky painting" that attracts tourists to stop and admire; Thousands of miles away in Guangzhou, Ms. Huang, a citizen, lightly tapped her phone at the subway gate and completed the payment with digital RMB, preparing to go to the flower market for a "big luck"; On a cold night in Harbin, service robots shuttle between the kitchen and dining table, delivering steaming hot dumplings to diners... During the just passed Spring Festival holiday, the flow of people and order data in multiple city commercial districts and scenic spots increased synchronously, and the consumer market ushered in a "red opening". A batch of new technologies are accelerating their integration into food, accommodation, transportation, travel, shopping, entertainment and other aspects, promoting the extension of consumption from "buying goods" to "buying experiences, buying convenience, and buying services". During the 14th Five Year Plan period, China's consumer market remained the second largest in the world, and the fundamental role of consumption in economic growth continued to strengthen. The hot consumer scene cannot be separated from technology empowerment. Facing the "15th Five Year Plan", several representatives, committee members, and experts have expressed the need to move technological innovation from "concept verification" in laboratories to "daily applications" in streets and commercial districts. To achieve this vision, the key lies in making the scene new, the experience tangible, and the chain smooth: making technology not only "visible", but also "useful"; Transform temporary heat into sustainable consumption. When 5000 drones assemble patterns such as galloping horses and blooming camellias in the night sky, you can feel the vitality of this city. ”A tourist from Guangzhou exclaimed after watching a performance in Chongqing. The drone light show that has been performed continuously in the night sky of Nan'an District, Chongqing, is quietly becoming a new engine driving urban consumption. The data confirms the significant effect of "technology drainage": during the Spring Festival of the Year of the Horse in 2026, Chongqing's total consumption increased by 7.8% year-on-year, and nighttime consumption increased by 7.9% year-on-year. According to data from multiple platforms, the search volume for hotels near the best viewing spot for drone light shows, "Nanbin Road," increased by 318% year-on-year, while the search volume for hotels around another viewing spot, "Danzishi," surged nearly 8 times. Chongqing is not an isolated case. During the Spring Festival, a "sky competition" will be held simultaneously in multiple cities from south to north. In Shantou, Guangdong, 10000 drones were linked with barges and laser equipment for performances, attracting about 500000 citizens and tourists; The ancient county city of Taiyuan, Shanxi Province, has been illuminated by 3000 drones, bringing new vitality to traditional culture through digital light and shadow. The value of such low altitude performances lies not only in their attractiveness, but also in transforming them into a consumable and interconnected link. ”Guan Lixin, a researcher at the Circulation and Consumption Research Institute of the Ministry of Commerce Research Institute, believes that technological innovation is promoting the popularization of consumption in all scenarios, extension in all time periods, integration of all factors, and coverage of all customer groups. The key to how low altitude performing arts can stimulate consumption is to turn urban night scenes into reusable "products". Yang Yi, a member of the National Committee of the Chinese People's Political Consultative Conference, a special level technical expert of China Aviation Industry Group, and a researcher at the Institute of Optoelectronics, believes that on the technical side, the formation of drone clusters and airspace safety guarantee large-scale normalized operations; On the content side, urban cultural IP has achieved visualization and dissemination, forming a mutual promotion between short video fission and offline viewing; On the commercial side, the fields of catering, hotels, cultural and creative industries, and transportation are deeply interconnected, truly turning "watching a show" into "playing for a night". Yang Yi stated that the low altitude economy is entering a window of development, and the desire to build an "air city" is no longer far away. This year's government work report proposes to build emerging pillar industries such as integrated circuits, aerospace, biomedicine, and low altitude economy. Many cities have also laid out the new track of low altitude economy and incorporated it into their plans. It can be foreseen that as more and more cities incorporate low altitude entertainment into their new urban infrastructure, the night sky will become a normalized "canvas", and consumers will naturally be more willing to stay for an extra hour and walk an extra street. The future prospects of the low altitude economy are far more than that. Imagine: during rush hour, you don't have to worry about traffic jams, you can take an electric vertical takeoff and landing aircraft (eVTOL) from the suburbs to the city center for work in just 15 minutes; Drones can deliver emergency medicine to remote mountainous areas within 30 minutes; During the holiday, take a low altitude sightseeing helicopter to overlook the sea of clouds in Mount Huangshan Mountain or the mountains and waters in Guilin. In the future, low altitude applications will permeate every aspect of life, and "air services" will be within reach. Payment is as natural as breathing. If low altitude entertainment answers "where to play and how to play", then payment innovation aims at "how to buy more conveniently". In high-frequency, small-scale, and instant consumption scenarios, reducing payment friction often means unleashing potential demand. During the Spring Festival, Ms. Huang, a resident of Yuexiu West Lake Flower Market in Guangzhou, downloaded the digital RMB app for the first time under the guidance of staff and enjoyed travel discounts. Not far away, Mr. Chen, a citizen, scanned the code and drew a red envelope of 8.88 yuan, which was then deducted when purchasing New Year's goods at the stall. This detail is a microcosm of Guangzhou's promotion of the application of "digital RMB+big transportation". At present, Guangzhou subway apps, self-service ticket machines, and other platforms have fully supported digital RMB payments, making Guangzhou the first first first tier city in China to achieve full scenario digital RMB applications in the subway. In Nanjing, UnionPay Business assisted the Qinhuai District Government in implementing the "Prosperous Qinhuai · Digital Currency Blossoms" digital RMB consumption promotion activity. The first phase distributed 21700 "Get 50 yuan off every 100 yuan" digital RMB consumption red envelopes, covering more than a thousand merchants in the Xinjiekou commercial district, injecting strong momentum into the local consumer market. From a national perspective, the pilot scope of digital RMB continues to expand. As of the end of November 2025, the digital RMB has processed a total of 3.48 billion transactions, with a cumulative transaction amount of 1.67 trillion yuan. Payment innovation and boosting consumption have formed a synergistic effect. For consumers, the process of entering the station, transferring, purchasing tickets, and refunding tickets is smoother, which enhances the consumer experience; For cities and commercial districts, red envelopes, subsidies, and ticketing activities can be more finely linked to the scene, promoting consumption is no longer just about distributing subsidies, but sustainable operation; For enterprises, payment is also a data entry point that can feed back to the supply side, thereby optimizing services such as passenger flow forecasting and queue management. Liu Dian, Associate Researcher at the China Research Institute of Fudan University, believes that the digital RMB is redefining the way of "paying the bill". Facing the "15th Five Year Plan", payment innovation should systematically stimulate consumption from three dimensions: technological upgrading, scenario expansion, and financial empowerment. By lowering payment thresholds, improving consumer experience, and optimizing payment environment, consumption potential can be unleashed. When payment becomes as natural as breathing, the consumption chain becomes smoother. In the future, digital RMB will not only be a payment tool, but also a key financial infrastructure for building a financial power and serving Chinese path to modernization. During the Spring Festival, in a large shopping center in Chaoyang District, Beijing, the highly realistic humanoid robot AlphaBot 2 handed handmade coffee to customers waiting in line. At the Wensan Digital Life Street in Hangzhou, a "Robot Sky Team" composed of multiple robots made its debut, performing a total of 110 times during the Spring Festival, bringing nearly one million yuan in revenue to the operator. The trend of robots becoming popular on the consumer end is also impressive. With robots from brands such as Yushu Technology and Songyan Power appearing on the stage of the CCTV Spring Festival Gala, consumers' enthusiasm for consultation and purchase was quickly ignited. Within two hours of the Spring Festival Gala's broadcast, the search volume for robots on JD.com increased by over 300% month on month. From stage displays to daily services, humanoid robots are entering more consumer scenarios. They are capable of handling these complex tasks because of the systematic maturity of key technological groups such as their "brain," "cerebellum," and "limbs. Yan Weixin, Chief Scientist of Shanghai Artificial Intelligence Research Institute, introduced that the "brain" of humanoid robots is based on AI big models to achieve environmental perception and autonomous decision-making; The cerebellum maintains balance and fine motor skills through motion control algorithms; And the 'limbs' rely on integrated joints and biomimetic structures to achieve high dynamic motion. It is worth noting that embodied intelligence is moving from display to large-scale commercial use. Wang Xingxing, founder of Yushu Technology, revealed that the company's shipment of humanoid robots will exceed 5500 units in 2025, and the target shipment for this year is 10000 to 20000 units. But he also believes that humanoid robots still have a long way to go from samples to products, and then to real products. In the Proposal of the Central Committee of the Communist Party of China on Formulating the 15th Five Year Plan for National Economic and Social Development, embodied intelligence has officially entered the national strategic plan as an important component of future industries. According to predictions, the size of China's embodied intelligence market is expected to reach 400 billion yuan by 2030 and exceed one trillion yuan by 2035. Zhou Hongyi, a member of the National Committee of the Chinese People's Political Consultative Conference and founder of 360 Group, believes that new technologies are moving from "efficiency improvement" to "consumption form reconstruction", and the future consumption entrance will shift from "people looking for services" to "intelligent agents helping people find services". This means that robots will not only be consumer goods themselves, but also become a super gateway connecting people and services, giving rise to more personalized and efficient consumer experiences. Facing the 15th Five Year Plan, the embodied intelligence industry has great potential. As envisioned by an interviewed expert, "In the future, humanoid robots will become capable colleagues, caring shop assistants, and companions in our homes." This extension from tool value to emotional value will enable robots to truly integrate into people's daily lives and become important partners in improving their quality of life. Scene innovation has spurred consumer demand, from low altitude entertainment to digital payments, from robot delivery to AI content generation. During the Spring Festival, the hot consumption scene outlined a clear thread: technological innovation is becoming the core driving force for promoting consumption upgrading by creating new scenes, optimizing new experiences, and reconstructing new links. Consumption is the ultimate demand and the enduring driving force of economic growth. This year's government work report proposes to implement actions to improve the quality and benefit the people of service consumption, create a group of new consumption scenarios with wide driving force and high display, and accelerate the cultivation of new growth points in consumption. Entering the 15th Five Year Plan period, consumption is no longer just the endpoint of material exchange, but has evolved into a composite experience of value creation, cultural resonance, and technological delivery. Zhang Lianqi, a member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, summarized the consumer atmosphere of this year's Spring Festival as a "new smoke and fire": online, the national online New Year's goods festival uses AR technology to create immersive experiences such as cloud based temple fairs; Offline, the metaverse lantern festival on Qianmen Street in Beijing combines Peking Opera masks and holographic projections, resulting in a record high daily holiday traffic. Huang Qunhui, a member of the National Committee of the Chinese People's Political Consultative Conference and a researcher at the Institute of Economics of the Chinese Academy of Social Sciences, emphasized that new technologies are not only a "decoration" for consumer scenarios, but also a hard support for driving industrial upgrading and creating new demands. In 2026, the subsidy scope of the "National Subsidy" policy will be expanded for the first time to include emerging digital products such as smart glasses. According to data from the Ministry of Commerce, during the Spring Festival holiday, sales of smart glasses and embodied intelligent robots on key platforms increased by 47.3% and 32.7% respectively. This means that policies are precisely guiding the flow of resources towards emerging areas that represent future consumption directions. 2026 is the starting year of the 15th Five Year Plan. Government workers

Edit:Momo Responsible editor:Chen zhaozhao

Source:Science and Technology Daily

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