Culture

Wu Hongliang, a member of the National Committee of the Chinese People's Political Consultative Conference: Establish a long-term research and dissemination mechanism for intangible cultural heritage, and create an emotionally resonant IP

2026-03-06   

During the 2026 National People's Congress and Chinese People's Political Consultative Conference, Wu Hongliang, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Beijing Academy of Painting, suggested in an interview with Xinhua News Agency to establish a long-term research and dissemination mechanism for intangible cultural heritage, and create emotionally resonant IPs. Wu Hongliang said, "Intangible cultural heritage themed exhibitions can be included in the public cultural service system, normalized intangible cultural heritage research and display can be established, cultural empowerment programs for intangible cultural heritage can be explored, contemporary emotional value can be given to IPs, interactive creation activities can be set up, and consumers can be encouraged to spread intangible cultural heritage on social platforms for the second time, so that intangible cultural heritage can be transformed from 'exhibition hall exhibits' into' cultural symbols of life. ”In addition, Wu Hongliang also suggested deepening the reform of "bringing intangible cultural heritage into schools", establishing gradient aesthetic education courses in primary and secondary schools, promoting modern apprenticeship systems in vocational colleges, and achieving recruitment upon enrollment. (New Society)

Edit:Luoyu Responsible editor:Wang Xiaojing

Source:xinhuanet.com

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