You can watch a thousand plays a day and listen to ten thousand books in three days. In the past, the Ma Street Book Fair was a one-day noisy feast on the 13th day of the first lunar month, but now it is extending into a cultural scroll spanning over a month. On March 1st, 2026, the Ma Street Book Fair will arrive as scheduled. This land, which carries the cultural heritage of folk arts for thousands of years, will continue to carry out a series of activities from December 23rd to January 15th this year. When the string music of old artists collides with the creativity of young students, when traditional folk art mixes multiple cultures, when the professional strength of various associations of Henan Provincial Federation of Literary and Art Circles blends with folk fireworks, Majie Book Fair is breaking the time and space limitations of "rushing to the fair", under the name of "long fair", blowing a new wind of intangible cultural heritage inheritance and cultural innovation, making millennium folk art flourish in the new era. Youth relay, creating new rap scenes and innovating old skills, making millennium folk art shine with lasting charm. Now, with the help of convenient mobile phone live broadcast and other forms of communication, Quyi is going out of the field and is known and loved by more people through the Internet. When browsing the Ma Street Book Fair, you can see old artists who are watching offline while live streaming everywhere. These grassroots old artists are becoming new internet celebrities through the sign of the Ma Street Book Fair. The active participation of college students injects youthful vitality into book clubs. This year, more and more post-2000s are active in the wheat fields, and college students are joining in one after another, interpreting the charm of folk art with their young voices. Graduates and current students of the Quyi class at Zhengzhou University of Commerce and Henan Vocational College of Arts moved their classes to wheat fields to learn from old artists and showcase traditional classic Quyi such as "Wu Song Festival", "Picking Cotton", and "Yang Family Generals". Through the combination of learning and performance, students can experience perseverance and love in Ma Street, the spiritual hometown of musical artists, firmly establish artistic ideals, and plant the mission of inheritance. Gongyi Yun, a senior student at Zhengzhou University of Commerce, and her classmates, under the guidance of their teachers, have been preparing for the cultural and creative design of the Majie Book Fair since before the New Year. "We have designed keychains, red envelopes, pillows, book calendars, handbags, and other works that incorporate local intangible cultural heritage events, performance instruments, and other elements of the Majie Book Fair. I am particularly happy to hear that everyone says the works are beautiful and creative, and I hope that through this display form, more people can know about the Majie Book Fair. In addition, Lei Hongwei, Dean of the School of Arts at Zhengzhou University of Commerce, led dozens of young students and teachers to perform on stage with renowned professors such as Chen Meisheng and Huang Xiaofang. The classroom was moved to the stage to showcase the educational achievements of the integration of Quyi teaching and rule of law promotion. Sanxian books such as "The Civil Code Illuminates the Way Forward" and "Persuasion of Gambling" were used to reason with local dialects and emotions, making rule of law promotion more down-to-earth and appealing to people's hearts, and helping local Quyi protection and talent development, enabling more young people to love Quyi and inherit it. Diversified integration, the Ma Street Wheat Field Exhibition, and the deep participation of various associations of the Henan Provincial Federation of Literary and Art Circles, safeguard the spiritual homeland of rap artists. Fan Jun, the chairman of the Henan Quyi Artists Association, goes to the Ma Street Book Fair every year. He said, "The Ma Street Book Fair inherits the true essence of Chinese traditional culture, using the ground as a stage canopy. This primitive form of performance has never changed, but now the government attaches great importance to it. Even in rainy and snowy weather, sheds are built for artists. Although the wheat fields are muddy, they cannot stop the enthusiasm of artists and the masses." In Fan Jun's eyes, the most eye-catching feature of this year's book fair is the unprecedented number of artists. Artists from all over the world gathered together, one by one, returning to the fiery scene of the past. The elders and folk artists in the wheat fields merged into one, like a vivid ink New Year painting in the midst of wind and rain. During the book festival, the Henan Provincial Federation of Literary and Art Circles coordinated various forces such as the Provincial Music Association, the Provincial Artists Association, the Provincial Photography Association, and the Provincial Evaluation Association, focusing on creating excellent performances of the 21st Majie Book Festival and the 8th Long form Book Festival, injecting professional strength into cultural inheritance. Fan Jun introduced that the Henan Provincial Quxi Association organized national exhibitions of various genres, performances by national intangible cultural heritage inheritors, and participation by university student teams. Artists from the Provincial Artists Association collected and recorded folk customs, while the Photographers Association focused on folk fireworks. The Provincial Evaluation Association conducted in-depth on-site evaluations, and the Provincial Quyi Association coordinated efforts, with various associations participating through mutual communication. The exhibition program allows ordinary people to watch folk arts from all over the country at their doorstep. There are unique folk art forms from all over the country, such as Sichuan Qingyin, Shaanbei Shuoshu, Mongolian Hulmai, and Hakka bamboo board songs, as well as 11 high-quality programs from 7 provinces (regions) including Jiangsu and Jilin. Nine types of music, including Yangzhou Pinghua and Suzhou Pingtan, are gathered in the north and south. With the original ecological form of "heaven as the curtain and earth as the platform", the lively scene of the book fair is authentically restored, bringing new vitality to the "thousand year old livehouse" of this scene. Passing on the torch, 'Chang Hui' inspires new vitality to come to Ma Street and embark on a millennium old rap event. Liu Lanfang, a famous storytelling performance artist, has been deeply involved in the Majie Book Fair for decades. She sighed: "Majie Book Fair is the 'root' of storytellers, and this is our 'treasure land' of quyi." In her eyes, today's Majie Book Fair is a world of difference from decades ago: "There are not only Quyi Hall, but also the image of the number one scholar. People who sell soup with pepper, popcorn and sugar, and people who engage in folk customs and intangible cultural heritage have all come, which not only drives the economy, but also makes the cultural elements of Majie Book Fair more and more diverse." Today, the transformation of the "long-term club" is not only the extension of the activity cycle, but also It is an upgrade of the concept of inheritance - it is no longer limited to single day centralized performances, but based on regular performances, so as to transform the folk art culture from "temporary bustle" to "long-term company". Cultural diversity and integration make the Millennium Book a stage for inclusive coexistence. Thousands of artists from more than 20 provinces across the country gathered, with Henan Zhuizi, Sanxian Shu, Quanzhou Nanyin, Shaanbei Shuoshu and other southern and northern genres appearing on the same stage; Intangible cultural heritage market and apprentice worship ceremony were carried out simultaneously, and folk arts such as magic and Paper Cuttings were interspersed, making the book fair have multiple experiences of listening to books, appreciating intangible cultural heritage and appreciating folk customs. Foreign friends coming to learn from masters have made Majie Quyi a bridge for cultural exchange between China and foreign countries. The change of one word from "rush meeting" to "long meeting" is a reform of the inheritance concept and an expansion of the participating subjects. Creative empowerment brings warmth to intangible cultural heritage, youth relay brings vitality to cultural heritage, the assistance of cultural federations elevates development, and diverse integration broadens charm. There is a kind of life called attending meetings, and a kind of nostalgia called listening to books. For over 700 years, the Ma Street Book Society has been committed to the theme of "passing on the torch from generation to generation", allowing the "Long Society" to break through the limitations of time and space, and to radiate dynamic vitality, allowing ancient rap to continue to flourish and write new chapters in the wheat fields of the new era. (New Society)