Guangzhou has set up centralized refund points for "buy and refund" transactions, Tianjin has launched the "Jincheng Traditional Chinese Medicine Tour", and Chongqing has introduced multiple international brand first stores... Many places have launched innovative measures to boost the popularity of inbound consumption. The 15th Five Year Plan proposes to cultivate international consumption center cities and expand inbound consumption. In 2025, the number of overseas tourists applying for departure tax refunds in China will increase by 305% year-on-year, and the sales of refunded goods will increase by 95.9% year-on-year. Topics such as "bringing empty containers to China" have sparked heated discussions on overseas social media platforms. How to make inbound consumption go from "temporary popularity" to "continuous popularity"? Institutional supply, product innovation, cultural empowerment... affect all aspects. Excellent environment, eliminate "unfamiliarity" with meticulous service. In recent years, a series of institutional opening-up measures have made it more convenient for overseas tourists to enter and shop. However, it should also be noted that the coverage of foreign card acceptance by small and medium-sized merchants is insufficient, and the cross departmental processes such as visa, customs clearance, and consumption are not smoothly connected. Problems such as "difficulty in finding change" still exist. Only by further breaking through the bottlenecks, filling in the gaps, and creating a "hidden" consumption environment, can more overseas tourists be willing to consume, dare to consume, and consume more. Strong supply, shaping 'attractiveness' with high-quality products. China has a complete industrial system and strong supporting capabilities, which can provide a wide range of high-quality products. This is the basis for attracting overseas tourists to "buy while walking". Each region should further strengthen product innovation, focus on developing high-quality products that meet international aesthetic standards and highlight regional cultural characteristics, and establish the "Buy in China" brand. Expand depth and enhance "added value" with profound culture. Going to Xinghua Street in Guangzhou, listening to cross-talk in Tianjin, and eating hotpot in Chongqing... experiencing Chinese culture and daily life is becoming a new trend for overseas tourists in the "China Tour". Further exploring the excellent traditional cultural resources of China, promoting the deep integration of intangible cultural heritage, performing arts, and the tourism industry, will help promote the transformation of tourism forms from single sightseeing to deep experience, and thus expand the breadth and depth of overseas tourists' consumption in China. 'Temporary popularity' relies on innovative measures; 'Always on fire' requires multiple measures and comprehensive efforts. Promoting high-quality development of inbound consumption not only injects lasting momentum into China's economy, but also drives continuous cultural exchanges, allowing overseas tourists to experience a real, three-dimensional, and comprehensive China. (New Society)