Sci-Tech

More cold thoughts after the AI craze during the Spring Festival

2026-02-27   

The integration of stage and technology in the Spring Festival Gala has pushed the AI craze to new heights. Behind this is the significant progress of China's AI technology. After the excitement, the industry still needs to return to long termism. China has the most complete industrial system and diverse application scenarios in the world, which is the biggest fertile ground for AI to take root. AI needs to bid farewell to subsidy competition and take the path of building technological foundations and deepening manufacturing. The AI flavor of the Spring Festival Gala of the Year of the Horse is very strong. From the red envelope battle with a total investment of nearly 10 billion yuan, to the AI generated images of fake flower gods, horses, and other creatures on stage, to the humanoid robots that showcase their abilities and sing big plays, the presence of AI is everywhere, stunning the world and allowing everyone to participate. After the excitement, we need to think more coldly: the real battlefield of AI is not in mobile phone screens, but in various industries; The future of Chinese AI needs to shift from traffic competition to hardcore manufacturing and deep integration. The AI craze during the Spring Festival of the Year of the Horse began with the red envelope war. Tencent distributed 1 billion yuan in cash red envelopes and launched a new feature called "Yuanbao Pai", aiming to launch a new AI social arena through multiple measures; Alibaba has invested 3 billion yuan to invite users across the country to experience the food, drink, and entertainment of the AI era during the Spring Festival; Baidu invests 500 million yuan to promote Wenxin Assistant; As the exclusive AI cloud partner of the 2026 CCTV Spring Festival Gala, ByteDance's AI assistant Doubao not only gives cash red packets, but also 100000 science and technology gifts, with a lot of comprehensive investment. The essence of this red envelope war is that Internet giants use the Spring Festival super traffic to launch the "user battle" of AI ecology. The integration of stage and technology in the Spring Festival Gala has pushed the AI craze to new heights. AI generated images+real-life stage expansion "has achieved" one person, one scene, one flower, one state, one view per month ", completing the galloping of thousands of horses in ink painting, perfectly blending Eastern aesthetics with technological light and shadow. Space video technology has created a stunning effect of 3D digital clones of actors performing on the same stage. The shadows of real people and clones change in real-time and synchronize accurately with the stage lighting, achieving seamless interaction between reality and virtuality. The performance of humanoid robots has made significant progress, as commented by netizens: "Last year, he looked like an 80 year old man, but this year he can already fly and walk walls. The astonishing speed of evolution is very shocking." Behind this is the significant progress of China's AI technology. The smooth operation of the red envelope battle is due to the large models being smart enough, the computing power being stable enough, and the application technology being rich enough to allow hundreds of millions of people to participate simultaneously without lagging, which also marks the trend of AI interaction towards popularization. The visual effects on the Spring Festival Gala stage cannot be separated from the maturity of AIGC (Artificial Intelligence Generated Content) technology, as well as breakthroughs in spatial computing, real-time rendering, and other technologies, making it difficult to distinguish between reality and virtuality. Thanks to upgrades in perception and decision-making technologies, this year's robots have achieved a qualitative leap in motion control, breaking away from the mechanical feel of last year and becoming intelligent agents that are better able to adapt to stage environments and flexibly complete complex actions. The AI craze during the Spring Festival confirms that technology must be rooted in the scene in order to truly realize its value. Scene is the touchstone of technology, and the complex environment on the Spring Festival Gala stage exposes unforeseeable challenges in the laboratory. Only by withstanding various tests in real scenes can technology move from being usable to being useful. Scenarios drive technological progress, and every interaction between hundreds of millions of users and AI generates massive amounts of data. This data feeds back into big models, enabling them to better understand human needs and make algorithms smarter. The scene also defines the value of technology, whether it's the lively red envelopes or the audio-visual shock of the Spring Festival Gala, they all accurately respond to real needs in order to move from showcasing skills to practicality. After the excitement, the industry still needs to return to long termism. If AI only stays at the consumer end of the traffic frenzy, it will be difficult to maximize its effectiveness. China has the most complete industrial system and diverse application scenarios in the world, which is the biggest fertile ground for AI to take root. When large models enter the production line, optimize the process flow, and predict equipment failures; When humanoid robots enter the production workshop, undertake high-risk environmental operations, and complete precision assembly, they can truly unleash the value of AI, root technology in the real economy, and empower the real economy. The deep integration of AI and manufacturing is a marathon that tests endurance. The Spring Festival Gala stage pursues short-term traffic explosion, while the production workshop needs to patiently create high-quality datasets and overcome reliability and safety challenges in industrial scenarios. China's AI needs to bid farewell to subsidy competition and take the path of building technological foundations and deepening manufacturing. Integrating the accumulated capabilities of the consumer side into the core production process, promoting AI applications from consumer scenarios to the production front line, and implementing them on a large scale in quality inspection, flexible production, and other scenarios. The excitement will eventually dissipate, and the real competition has just begun. The computing power accumulated in the red envelope war, the algorithms polished in visual effects, and the perceptual abilities verified in robot performances all need to undergo more rigorous tests in the workshop. Leaving the spotlight on stage, AI must continue to cultivate in the fertile soil of manufacturing in order to prove its greater value in every fault warning, process optimization, and precision assembly. (New Society)

Edit:hechuanning Responsible editor:susuiyue

Source:Economic Daily

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