This Spring Festival, 'celebrating the New Year in the countryside' is quite popular among young people. Many young people are heading towards ancient towns, villages, or county towns. Some go to villages to taste "village cafes", stay in "wild luxury" homestays, and experience a slow life for a few days; Some people enter the village to watch the "village evening" and attend large gatherings; Some people endure hardships and long journeys just to experience the unique customs and traditions of rural areas... They experience a different way of celebrating the Chinese New Year, feel the unique flavor of the countryside, and conduct a deep exploration of the cultural roots. Currently, people's demand for cultural tourism has shifted from checking in at scenic spots to experiencing in depth, and they are more eager to integrate into local culture, history, and life. The phenomenon of "entering the village for Chinese New Year" is a concrete manifestation of this change in demands, demonstrating a new atmosphere of cultural and tourism life in the new era. What is the rural New Year atmosphere that young people feel when they enter the village for the Lunar New Year? In rural areas, the New Year's flavor includes pasting couplets, setting off firecrackers, making dumplings, and dancing lions. They personally participate in these traditional activities and truly feel the strong festive atmosphere. The rural New Year's flavor is still rich in New Year's goods and authentic cuisine, and it is also a longing and inheritance of the taste of hometown. Young people can personally experience the charm of traditional culture in rural areas with abundant intangible cultural heritage resources. No matter how the way of celebrating the Spring Festival changes, the cultural core of "reunion" and "warmth" conveyed by the Spring Festival has never changed. Experience the charm of traditional Chinese opera performance on the village stage; On the stage of "Village Evening", share the grand event of rural spiritual and cultural heritage; At the temple fair in the village, participate in the prayer ceremony and pray for a healthy new year; In the New Year's cultural festival held at the grand gathering, one can appreciate the emotional expression of seeking roots and ancestors; Amidst the hustle and bustle of the dragon dance troupe, express one's inner passion and love for life. Young people go deep into the village, actively participate in traditional activities, regard local culture as our precious wealth, and also inherit and promote local culture in their own way. They actively participate in various folk activities and spread these cultural activities through short videos, live broadcasts, and other means, allowing more people to understand and pay attention to local cultural traditions and the spiritual wealth contained therein. Data shows that during this year's Spring Festival, hotel bookings covered over a thousand county towns. Among them, small cities with unique natural scenery such as Antu in Jilin, Yangshuo in Guangxi, and Nanao in Guangdong are very popular. With the rise of rural tourism, young people are also actively involved in the development of tourism in their hometowns. They utilize their creative thinking and resources to develop various new rural tourism projects, such as homestays and outdoor expansion. These projects not only bring economic benefits to the hometown, but also drive local employment and promote industrial restructuring. It can be said that young people are not only participants in rural tourism, but also promoters of rural tourism. They have taken advantage of the Spring Festival holiday to add more new scenery to the development of cultural tourism. I believe that as more young people engage in innovation and creation in the vast rural areas, the gameplay of rural tourism will become more diverse, and the rural cultural and tourism market will become more dynamic. (New Press) (Author: Hua Yu, a media commentator)